Content Marketing

Your 2017 Digital Marketing Strategy Must Focus on Content (Infographic)

Your 2017 Digital Marketing Strategy Must Focus on Content (Infographic)

By Martina Stricak Although we’re well into 2017, it’s never too late to start working on improving your marketing for this year and also for the future. Content marketing has been on the rise for a while and it’s definitely here to stay, as one of the key parts in every online marketing campaign.

How to Create and Develop Your Own Digital Learning Products ©

How to Create and Develop Your Own Digital Learning Products ©

Also known as e-Coaching or e-Training, online teaching can be in the form of eBooks, special reports, whitepapers, podcasting, video, and/or private membership sites. These info-products can be sold individually or be combined into full eCourses. Online coaching can be a business on it’s own featuring your expertise, be used to compliment an existing online […]

130+ ENGAGING Web Words That Sell

130+ ENGAGING Web Words That Sell

The definition of web copywriting has grown from sales copy & product descriptions to include all digital communication to one degree or another. From social media to your blog, everything you write online will utilize some level of copywriting skills. Because of that, writing engaging web copy using words that are proven to sell online […]

Content Marketing 2016 Data: How Companies Are Achieving Success

Content Marketing 2016 Data: How Companies Are Achieving Success

The primary goal of any content marketing strategy is engagement, which ultimately leads to sales. In any format, creating content that is compelling to prospects is the backbone of inbound marketing success. Ascend2 has released the results of their survey of international content marketers, providing strategic benchmarks and ideas for Canadian businesses. This data reveals […]

Top Online Business and Marketing Books of 2015 ©

Top Online Business and Marketing Books of 2015 ©

Online business is in a state of perpetual change. It requires a high level of passion and dedication to keep up with the latest information. That’s why it’s important to hire people who absolutely love what they do. If they don’t love it, they’ll never be dedicated enough to follow the endless learning curve. That […]

Free eBook: Content Marketing Guide and Success Stories

Each month we offer you a new free guide, report, whitepaper or eCourse. This month we bring you Content Marketing: Guide and Success Stories, a free eBooklet by expert, Jeanette LeBlanc. Most Canadian marketing experts and business owners understand that content is the key to successful online selling. However, many still don’t understand how to […]

October Marketable Holidays & Observances (Canadian & Global) ©

A Canadian holidays and observances calendar is a useful tool for marketing or for inspiring blog post, newsletter content and social media ideas. Traditional holidays have been joined by many observances in Canada and Internationally, all of which now enjoy more exposure via the Internet. Combined with famous Canadian birthdays and historical events, there is […]

The Top 8 Pages to Optimize on B2B Websites

Business to Business (B2B) marketing is challenging.  As Canadian businesses bring their companies online, many struggle to reach their business target market on the Internet.  That makes each and every website visit a precious accomplishment.  The last thing we want to do is lose these elusive buyers to a bad website experience. In a new […]

April Marketable Holidays and Observances (Canadian and Global)

A Canadian holidays and observances calendar is a useful tool for marketing or for inspiring blog post, newsletter content and social media ideas. Traditional holidays have been joined by many observances in Canada and Internationally, all of which now enjoy more exposure via the Internet. Combined with famous Canadian birthdays and historical events, there is […]

Marketers Reveal Their Most Effective Social Marketing Tactics ©

Over 500 marketers around the World participated in Marquette Group’s latest social media marketing benchmark survey. Canadian marketers made up about 10% of those surveyed. The report reveals the most effective social media marketing tactics used by these marketers.