Content Marketing

Use the Marketing Flywheel to Grow Your Business (Infographic)

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Use the Marketing Flywheel to Grow Your Business (Infographic)

There’s been plenty of buzz about flywheels in marketing circles, especially among funnel fans. While the basic sales funnel is a marketing method, the flywheel is a sales growth strategy that can become the base of your long-term marketing plan. It’s been designed and refined based on expert experience and extensive testing in the field.

How to Align Social Media Marketing with Content Marketing

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How to Align Social Media Marketing with Content Marketing

By Marquis Matson It is hard to talk about social media without mentioning content marketing and vice versa. The two concepts have become somewhat interchangeable, especially among small marketing teams that are often made up of few individuals. Most successful social media strategies incorporate content marketing the same way content marketing almost always includes social media.

How to Create a Buzz Before Launching an E-learning Course

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How to Create a Buzz Before Launching an E-learning Course

By Ernest Mendozza Online learning has become increasingly popular, especially among millennials, so more and more people are using the internet to learn new skills. It is possible to gain access to courses from the leading universities at EdX or learn a new language with Preply. Online courses are gaining popularity because they offer flexibility and save […]

Canadian Influencer Content Marketing

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Canadian Influencer Content Marketing

Influencer content on blogs and social media is one of the most trusted types of advertising, say Canadian consumers in a recent Izea survey. In fact, Canadians are more suspicious than Americans of other types of advertising. Our heavy use of social media and blog reading ensures an impactful, and often viral, social marketing campaign. […]

6 Crucial Rules for Creating Video Content that Engages Blog Readers

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6 Crucial Rules for Creating Video Content that Engages Blog Readers

By David Hill Regardless of whether you’re running a personal blog, dabbling in eCommerce or starting to utilize content marketing, video is definitely something that you should consider including. Its impact is undeniable, and it has grown to become the most popular form of content on the internet – bar none.

Content Marketing 2016 Data: How Companies Are Achieving Success

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Content Marketing 2016 Data: How Companies Are Achieving Success

The primary goal of any content marketing strategy is engagement, which ultimately leads to sales. In any format, creating content that is compelling to prospects is the backbone of inbound marketing success. Ascend2 has released the results of their survey of international content marketers, providing strategic benchmarks and ideas for Canadian businesses. This data reveals […]

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