Digital Communication Archives - Canadian's Internet Business

5 Client Communication Tips For Freelancers

By Melody McKinnon on September 29, 2018 No Comment Canadian self employment, work at home Canada

By Michelle Brooks Whether you are a Canadian freelancer for the benefits of working from home or just for the chance to do something you’re passionate about, some things are good to keep in mind before choosing to do so. For instance, you need to know how to communicate with clients effectively while managing tight deadlines.

Report: Connected Canadian Customers on Tech, Trust and Experience

By Melody McKinnon on June 12, 2018 No Comment Canadian consumers, Canadian e-commerce, Canadian Retail, Canadian statistics

To maximize sales, you have to know what your customers want and expect from you. Unfortunately, that’s getting more and more difficult for online businesses to pinpoint. Just when we think we have it figured out, technology changes or new trust issues arise. Further complicating matters is that the scope of customer expectations has broadened […]

Listen Up, Brands: What Online Canadian Moms Want (Statistics)

By Melody McKinnon on May 12, 2018 5 Comments Canadian consumers, Canadian marketing, Canadian statistics

A survey of 1674 Canadian Moms (including 5% dads and 8% “other”) has revealed some interesting insights into what they want from brands online, and how they want it. While respondents weighed in from across the country, the overwhelming majority (60%) were from Ontario. This group loves social media and social sharing, but most feel […]

Bring Visitors Back with WordPress Community Plugins ©

By Melody McKinnon on May 3, 2018 19 Comments Canadian business community, engagement, website development, website traffic, WordPress

We all like to think our website content and blog posts are riveting enough to keep visitors coming back for more. If you’re doing your job right, that may be working for you to a certain extent. However, since websites and blogs are built around niches, there is significant potential to addict people to your […]

The Three Step Online Marketing Communications Plan ©

By Melody McKinnon on April 18, 2018 4 Comments Canadian marketing, Canadian Marketing Communications

Canadian businesses are sold on the benefits of online marketing and communications, but many still struggle to implement a strategy that effectively combines the two. This often results in dismissal of digital communications as ineffective, when in fact it was the plan itself (or the person implementing it) that was ineffective.

Overcome the Big 5 Challenges Facing Email Marketers ©

By Melody McKinnon on February 26, 2018 4 Comments Canadian marketing, Canadian Mobile Marketing, Canadian statistics, Ezine / Newsletter Publishing

Email is still the most popular and potentially lucrative tool in cyberspace. It retains its lead in every age group over social media networks in Canada, which is significant considering Canada leads the World in social media usage. Smart marketers continue to focus on email as a marketing tool, but two recent reports agree that […]

B2B Blogging Guide: Best Practices ©

By Melody McKinnon on January 26, 2018 4 Comments analytics, Canadian Blogging, Canadian marketing, Content Marketing Canada

No matter what marketing benchmark data you look at, “content” always plays a leading part in a successful digital marketing strategy.

By Melody McKinnon on December 4, 2017 4 Comments Canadian consumers, Canadian e-commerce, Canadian holiday marketing, Canadian Retail, Canadian web-based business

15 Ways to Make Men Merry as they Holiday Shop Online ©

In most Canadian shopping circles, women rule. They’re a huge target market as the person in the household who does most of the shopping, both for themselves and their families. Internet shopping is a bit different though, especially when it comes to holiday shopping online. For example, an Ipsos holiday shopping survey found Canadian men […]

By Melody McKinnon on December 1, 2017 6 Comments Canadian affiliate marketing, Canadian Blogging, Canadian Content Marketing, Canadian e-commerce, Canadian holiday marketing

How to Use Content Marketing to Skyrocket Holiday Sales ©

The value of content marketing for both Business to Business (B2B) and Business to Consumer (B2C) companies has been proven to a point of universal acceptance, yet it is still underutilized in Canadian eCommerce. Using content to its fullest extent and developing a working strategy is even more rare. The holiday season offers plenty of […]

Canadian Influencer Content Marketing

By Melody McKinnon on May 31, 2017 1 Comment Canadian consumers, Canadian marketing, Canadian statistics, social media

Influencer content on blogs and social media is one of the most trusted types of advertising, say Canadian consumers in a recent Izea survey. In fact, Canadians are more suspicious than Americans of other types of advertising. Our heavy use of social media and blog reading ensures an impactful, and often viral, social marketing campaign. […]