No matter what marketing benchmark data you look at, “content” always plays a leading part in a successful digital marketing strategy.
TORONTO, May 9, 2023 /PRNewswire/ – With online and hybrid work continuing to be the norm, digital accessibility has become increasingly important for businesses. It has become crucial to ensure that all digital assets, products, and services are accessible to everyone, making the cost of inaction high.
I prefer to shop online so I’ve been on the receiving end of many customer support scenarios. I’ve never once dealt with a small business that wouldn’t bend over backwards to make me happy, not only to get that particular sale but also to ensure future sales. It works every time. I’ll gladly pay a […]
For many years, Canadian businesses were slow to adopt online business and marketing. The past ten years have seen more growth in internet adoption, but digital technology as a whole has continued to lag behind other developed countries.
By Sam O’Brien, Chief Marketing Officer, Affise People making money online, either as a primary source of income or via a side hustle, is not uncommon these days, and has been made a lot easier with working from home being more readily available.
MIAMI (PRWEB) JULY 01, 2022 – According to Statista, Canada is one of the largest advertising markets globally. Their digital ad expenditure is expected to increase from CAD 8.45 billion to over CAD 12 billion in just four years.
The fact that customer service & support are important isn’t exactly a newsflash. It’s always been that way. However, as companies grow they often distance themselves from the customer, farming out their support to call centres and/or reducing access to any support at all. It may be a necessary evil for them, but it’s a […]
Predictive personalization in ecommerce (and multi-channel retail) refers to how a user’s experience on a website is personalized using predictive technology, machine learning (ML) and artificial intelligence (AI).
Almost every niche includes people with families. With a little creative thinking, you can figure out what type of social media marketing will draw them out on Family Day (and other provincial celebrations in February). Contests are an irresistible magnet for families, be it for the prize or bragging rights.
Canadian businesses are finally embracing the internet as a sales and marketing tool. One of the first things that may come as a surprise in the digital world, are the differences between online and offline shoppers. That naturally extends to the profiles of their ideal customers.