Sponsored post by Angela Fabunan for Tomedes If you own an online business in Canada, odds are you are thinking ahead in how to build your own brand. That means successful operations in other countries, access to funding, customer acquisition, and business growth.
51% of Consumers Will Abandon Online Products or Services in the First Month after Purchase, Highlighting Importance of Onboarding Strategies
We all like to think our website content and blog posts are riveting enough to keep visitors coming back for more. If you’re doing your job right, that may be working for you to a certain extent. However, since websites and blogs are built around niches, there is significant potential to addict people to your […]
Brands are looking for influencers and micro-influencers, from bloggers to Instagram and YouTube stars. The demand (and budget) for influencer marketing grows every year, and it’s already a multi-billion dollar industry.
Canadian businesses are finally embracing the internet as a sales and marketing tool. One of the first things that may come as a surprise in the digital world, are the differences between online and offline shoppers. That naturally extends to the profiles of their ideal customers.
Social media contests are all about engagement and actionable data. They pack more punch than traditional social media marketing due to the sharing potential, which you can encourage with entry requirements and features like bonus entries. It’s also a brilliant way to score coveted User Generated Content (UGC), such as photos and videos. Additionally, expert marketers […]
For years now, many independent Canadian retailers have viewed the internet as a competitor. They blamed it for falling sales, then threw up their hands at the prices and selection that they couldn’t possibly compete with.
For the first few weeks into this pandemic, consumers were focused almost entirely on COVID-19 and were only interested in buying items that would help them through it. For most businesses, that meant their traffic and engagement dropped dramatically.
No matter what marketing benchmark data you look at, “content” always plays a leading part in a successful digital marketing strategy.
The fact that customer service & support are important isn’t exactly a newsflash. It’s always been that way. However, as companies grow they often distance themselves from the customer, farming out their support to call centres. It may be a necessary evil for them, but it’s a huge opportunity for small businesses to win against […]