Digital Communication

Massive Canadian Study: Ecommerce Email and SMS Marketing

Massive Canadian Study: Ecommerce Email and SMS Marketing

Canadian ecommerce brands are more familiar with online marketing than most other types of Canadian businesses. They’ve been utilizing and testing email, SMS (short message service/texts), and push marketing (broad market advertising) for years, refining their sales strategy by integrating it with their digital marketing strategy. Their results can provide a benchmark for other types […]

Canada-Wide Internet Outage Will Cost Almost $600M PER DAY

Canada-Wide Internet Outage Will Cost Almost $600M PER DAY

What would we do if we lost our internet connection for a long period of time? It’s practically unfathomable in today’s connected world. However, events over the past few years have taught us the unthinkable DOES happen and the devastation it can cause for unprepared Canadian small businesses. The most critical lesson we learned is […]

The 7 Most Popular Types of Social Media Contests

The 7 Most Popular Types of Social Media Contests

Social media contests are all about engagement and actionable data. They pack more punch than traditional social media marketing due to the sharing potential, which you can encourage with entry requirements and features like bonus entries. It’s also a brilliant way to score coveted User Generated Content (UGC), such as photos and videos. Additionally, expert marketers […]

Beat Big Biz by Providing Premium Online Customer Support

Beat Big Biz by Providing Premium Online Customer Support

I prefer to shop online so I’ve been on the receiving end of many customer support scenarios. I’ve never once dealt with a small business that wouldn’t bend over backwards to make me happy, not only to get that particular sale but also to ensure future sales. It works every time. I’ll gladly pay a […]

16 Ways to Provide Outstanding Online Customer Service

16 Ways to Provide Outstanding Online Customer Service

The fact that customer service & support are important isn’t exactly a newsflash. It’s always been that way. However, as companies grow they often distance themselves from the customer, farming out their support to call centres and/or reducing access to any support at all. It may be a necessary evil for them, but it’s a […]

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