For many years, Canadian businesses were slow to adopt online business and marketing. The past ten years have seen more growth in internet adoption, but digital technology as a whole has continued to lag behind other developed countries.
By Sam O’Brien, Chief Marketing Officer, Affise People making money online, either as a primary source of income or via a side hustle, is not uncommon these days, and has been made a lot easier with working from home being more readily available.
MIAMI (PRWEB) JULY 01, 2022 – According to Statista, Canada is one of the largest advertising markets globally. Their digital ad expenditure is expected to increase from CAD 8.45 billion to over CAD 12 billion in just four years.
The fact that customer service & support are important isn’t exactly a newsflash. It’s always been that way. However, as companies grow they often distance themselves from the customer, farming out their support to call centres and/or reducing access to any support at all. It may be a necessary evil for them, but it’s a […]
Predictive personalization in ecommerce (and multi-channel retail) refers to how a user’s experience on a website is personalized using predictive technology, machine learning (ML) and artificial intelligence (AI).
Almost every niche includes people with families. With a little creative thinking, you can figure out what type of social media marketing will draw them out on Family Day (and other provincial celebrations in February). Contests are an irresistible magnet for families, be it for the prize or bragging rights.
Canadian businesses are finally embracing the internet as a sales and marketing tool. One of the first things that may come as a surprise in the digital world, are the differences between online and offline shoppers. That naturally extends to the profiles of their ideal customers.
We know social media is wildly popular with Canadians who use the internet (almost 90 percent of us are connected), and those who market to them. Ninety-four percent of online adult Canadians have an account on at least one social media network, according to Ryerson’s Social Media Lab.
Sponsored post by Angela Fabunan for Tomedes If you own an online business in Canada, odds are you are thinking ahead in how to build your own brand. That means successful operations in other countries, access to funding, customer acquisition, and business growth.
51% of Consumers Will Abandon Online Products or Services in the First Month after Purchase, Highlighting Importance of Onboarding Strategies