Social media contests are all about engagement and actionable data. They pack more punch than traditional social media marketing due to the sharing potential, which you can encourage with entry requirements and features like bonus entries. It’s also a brilliant way to score coveted User Generated Content (UGC), such as photos and videos.
Brands are looking for influencers and micro-influencers, from bloggers to Instagram and YouTube stars. The demand (and budget) for influencer marketing grows every year, and it’s already a multi-billion dollar industry.
CANADA, June 2024 – The retail industry is constantly grappling with new, emerging technologies, and brands are having to innovate to keep up with new trends. So how are these changes affecting the buyer journey and brand trust, and are Canadian consumers welcoming these technological advancements?
Canadian businesses are finally embracing the internet as a sales and marketing tool. One of the first things that may come as a surprise in the digital world, are the differences between online and offline shoppers. That naturally extends to the profiles of their ideal customers.
Canadian ecommerce brands are more familiar with online marketing than most other types of Canadian businesses. They’ve been utilizing and testing email, SMS (short message service/texts), and push marketing (broad market advertising) for years, refining their sales strategy by integrating it with their digital marketing strategy. Their results can provide a benchmark for other types […]
What would we do if we lost our internet connection for a long period of time? It’s practically unfathomable in today’s connected world. However, events over the past few years have taught us the unthinkable DOES happen and the devastation it can cause for unprepared Canadian small businesses. The most critical lesson we learned is […]
No matter what marketing benchmark data you look at, “content” always plays a leading part in a successful digital marketing strategy.
TORONTO, May 9, 2023 /PRNewswire/ – With online and hybrid work continuing to be the norm, digital accessibility has become increasingly important for businesses. It has become crucial to ensure that all digital assets, products, and services are accessible to everyone, making the cost of inaction high.
I prefer to shop online so I’ve been on the receiving end of many customer support scenarios. I’ve never once dealt with a small business that wouldn’t bend over backwards to make me happy, not only to get that particular sale but also to ensure future sales. It works every time. I’ll gladly pay a […]
For many years, Canadian businesses were slow to adopt online business and marketing. The past ten years have seen more growth in internet adoption, but digital technology as a whole has continued to lag behind other developed countries.
Most Canadian Consumers Shop Online, But They Have Concerns
by Melody McKinnon, Online Business & Marketing Manager - No Comment
14 CANADIAN Dropshipping Wholesale Suppliers
by Melody McKinnon, Online Business & Marketing Manager - 8 Comments
16 Do’s & Don’ts to Get Your Guest Post Published on Top Blogs
by Melody McKinnon, Online Business & Marketing Manager - 3 Comments
Expert Digital Marketing Strategies to Drive E-Commerce Growth
by Melody McKinnon, Online Business & Marketing Manager - 2 Comments
Wholesale Drop Shipping for Canadian Online Sellers
by Melody McKinnon, Online Business & Marketing Manager - 110 Comments
2024 Top 5 Dropshipping Product Suppliers for Canadians
by Melody McKinnon, Online Business & Marketing Manager - 92 Comments
Finding Wholesale Suppliers for your Canadian Business
by Melody McKinnon, Online Business & Marketing Manager - 89 Comments
Popular Canadian Blogs for Blogger Outreach and Influencer Marketing
by Melody McKinnon, Online Business & Marketing Manager - 76 Comments
