Digital Communication

Beat Big Biz by Providing Premium Online Customer Support

Beat Big Biz by Providing Premium Online Customer Support

I prefer to shop online so I’ve been on the receiving end of many customer support scenarios. I’ve never once dealt with a small business that wouldn’t bend over backwards to make me happy, not only to get that particular sale but also to ensure future sales. It works every time. I’ll gladly pay a […]

16 Ways to Provide Outstanding Online Customer Service

16 Ways to Provide Outstanding Online Customer Service

The fact that customer service & support are important isn’t exactly a newsflash. It’s always been that way. However, as companies grow they often distance themselves from the customer, farming out their support to call centres and/or reducing access to any support at all. It may be a necessary evil for them, but it’s a […]

How to Find Info for Your Online Customer Profile (Avatar/Persona)

How to Find Info for Your Online Customer Profile (Avatar/Persona)

Canadian businesses are finally embracing the internet as a sales and marketing tool. One of the first things that may come as a surprise in the digital world, are the differences between online and offline shoppers. That naturally extends to the profiles of their ideal customers.

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