Digital Communication Archives - Page 2 of 4 - Canadian's Internet Business

Canadian Email Marketing Benchmark Data

By Melody McKinnon on March 17, 2016 2 Comments Canadian marketing, Canadian statistics, Ezine / Newsletter Publishing

Digital marketing has become one of the most important tools in Canadian business promotion. Email was one of the original online marketing tools and it has continued to play a powerful part in any digital strategy. eMail marketing has become more challenging in recent years, however, with marketers scrambling to keep up with everything from […]

Study: Omni-Channel is the Key to Success in Retail Today ©

By Melody McKinnon on February 23, 2016 2 Comments Canadian e-commerce, Canadian mCommerce, Canadian Retail, infographic, omni-channel Canada

Working with any technology places us in a state of constant evolution. We have to master the ability to think on our feet and adapt accordingly. As consumers demand more technology integration, smart retailers have scrambled to accommodate them, with the ultimate goal of being proactive rather than reactive.

Top 13 Reasons Canadians Shop Online (Statistics) ©

By Melody McKinnon on May 19, 2015 3 Comments Canadian consumers, Canadian e-commerce, Canadian entrepreneur, Canadian Retail, Canadian web-based business

The fact that Canadians are shopping online isn’t news, but details are scarce. The more insight we can gain regarding how and why Canadians shop online, the better we can serve them and ultimately gain their business. Statistics from the Price Waterhouse Coopers (PWC) 2015 Total Global Retail Consumer Survey, indicate Canadians embraced online shopping […]

2015 North American eMail Marketing Trends ©

By Melody McKinnon on March 14, 2015 2 Comments Canadian marketing, Ezine / Newsletter Publishing

eMail marketing continues to be one of the most effective ways to reach consumers online, in spite of the countless social marketing options available today. Inbox Marketer, a Canadian eMail marketing company, has published a new report summarizing the latest trends and benchmarks for North American eMail marketing based on their B2C and B2B clients. […]

2015 Top Digital Marketing Opportunities in North America

By Melody McKinnon on February 15, 2015 4 Comments Canadian business, Canadian marketing, Canadian statistics

Adobe has released the 2015 Digital Trends report, published in cooperation with eConsultancy. Out of 6333 marketers who participated in the 2015 survey, 847 were North American respondents (including Canadians). Marketers have their digital priorities straight, according to this data, which indicates Customer Experience and Content Marketing are where they’ll find the biggest opportunities this […]

Canadians Give Bloggers 3.2/5 on the Trust Scale ©

By Melody McKinnon on January 24, 2015 3 Comments Canadian Blogging, Canadian consumers, Canadian marketing, Canadian statistics

A 2015 Ipsos / Readers Digest poll surveyed Canadians about the most trusted professions. Canadians gave bloggers 3.2 out of 5 on the trust scale. Traditional journalists were given 4.2. The fact that none of us should trust everything we read online almost certainly impacted this number. If Canadians were asked how much they trust […]

2014 Canadian eMail Marketing Trends ©

By Melody McKinnon on October 17, 2014 3 Comments Canadian consumers, Canadian marketing, Canadian statistics, Ezine / Newsletter Publishing

Inbox Marketer has released a whitepaper summarizing the latest trends in Canadian eMail marketing based on their B2C and B2B clients. Canadian eMail Marketing Trends 2014 provides us with a benchmark for our own eMail marketing, along with tips for improving our results.

By Melody McKinnon on October 1, 2014 2 Comments Canadian Blogging, Canadian holiday marketing, social media

A Canadian holidays and observances calendar is a useful tool for marketing or for inspiring blog post, newsletter content and social media ideas. Traditional holidays have been joined by many observances in Canada and Internationally, all of which now enjoy more exposure via the Internet. Combined with famous Canadian birthdays and historical events, there is […]

By Melody McKinnon on March 24, 2014 3 Comments Canadian demographics, Canadian marketing, Canadian statistics, social media

“Digital moms” are a huge target of Canadian marketers and it pays to know where they hang out online. The results of a 2013 survey of 611 Canadian moms conducted by Mom Central Consulting was released in February, 2014. Their statistics show growth in Facebook, Twitter and Instagram usage among online moms, while YouTube and […]

By Melody McKinnon on March 11, 2014 4 Comments Canadian marketing, social media

Over 500 marketers around the World participated in Marquette Group’s latest social media marketing benchmark survey. Canadian marketers made up about 10% of those surveyed. The report reveals the most effective social media marketing tactics used by these marketers.