Digital Communication

Use the Marketing Flywheel to Grow Your Business (Infographic)

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Use the Marketing Flywheel to Grow Your Business (Infographic)

There’s been plenty of buzz about flywheels in marketing circles, especially among funnel fans. While the basic sales funnel is a marketing method, the flywheel is a sales growth strategy that can become the base of your long-term marketing plan. It’s been designed and refined based on expert experience and extensive testing in the field.

5 Client Communication Tips For Freelancers

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5 Client Communication Tips For Freelancers

By Michelle Brooks Whether you are a Canadian freelancer for the benefits of working from home or just for the chance to do something you’re passionate about, some things are good to keep in mind before choosing to do so. For instance, you need to know how to communicate with clients effectively while managing tight deadlines.

Report: Connected Canadian Customers on Tech, Trust and Experience

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Report: Connected Canadian Customers on Tech, Trust and Experience

To maximize sales, you have to know what your customers want and expect from you. Unfortunately, that’s getting more and more difficult for online businesses to pinpoint. Just when we think we have it figured out, technology changes or new trust issues arise. Further complicating matters is that the scope of customer expectations has broadened […]

Listen Up, Brands: What Online Canadian Moms Want (Statistics)

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Listen Up, Brands: What Online Canadian Moms Want (Statistics)

A survey of 1674 Canadian Moms (including 5% dads and 8% “other”) has revealed some interesting insights into what they want from brands online, and how they want it. While respondents weighed in from across the country, the overwhelming majority (60%) were from Ontario. This group loves social media and social sharing, but most feel […]

The Three Step Online Marketing Communications Plan ©

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The Three Step Online Marketing Communications Plan ©

Canadian businesses are sold on the benefits of online marketing and communications, but many still struggle to implement a strategy that effectively combines the two.  This often results in dismissal of digital communications as ineffective, when in fact it was the plan itself (or the person implementing it) that was ineffective.

Overcome the Big 5 Challenges Facing Email Marketers

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Overcome the Big 5 Challenges Facing Email Marketers

Email is still the most popular and potentially lucrative tool in cyberspace. It retains its lead in every age group over social media networks in Canada, which is significant considering Canada leads the World in social media usage. Smart marketers continue to focus on email as a marketing tool, but two recent reports agree that […]

Canadian Influencer Content Marketing

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Canadian Influencer Content Marketing

Influencer content on blogs and social media is one of the most trusted types of advertising, say Canadian consumers in a recent Izea survey. In fact, Canadians are more suspicious than Americans of other types of advertising. Our heavy use of social media and blog reading ensures an impactful, and often viral, social marketing campaign. […]

Canadian Social Media Use and Online Brand Interaction (Statistics)

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Canadian Social Media Use and Online Brand Interaction (Statistics)

Canadians love using social media in 2016 and Facebook continues to be the social network they use most, a new survey from InsightsWest has determined. Facebook, YouTube and Instagram use is still growing at a healthy pace overall in Canada, while Twitter, Google+, Pinterest, LinkedIn, Tumblr and Reddit usage has slowed down a bit. A […]

Canadian Email Marketing Benchmark Data

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Canadian Email Marketing Benchmark Data

Digital marketing has become one of the most important tools in Canadian business promotion. Email was one of the original online marketing tools and it has continued to play a powerful part in any digital strategy. eMail marketing has become more challenging in recent years, however, with marketers scrambling to keep up with everything from […]

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