Digital Communication Archives - Page 3 of 4 - Canadian's Internet Business

Personalization VS Privacy for Canadian Consumers (Infographic)

By Melody McKinnon on February 28, 2014 3 Comments Canadian consumers, Canadian e-commerce, Canadian marketing, Canadian Retail, infographic

The Canadian portion of the Total Retail: Global Survey of Online Shoppers report provides valuable insight about online shopping in Canada. Probably the most important take-away for marketers is in regards to Personalization VS Privacy. Canadians love the idea of personalization, a fact that has been demonstrated by other studies as well. However, we aren’t […]

Canadians Have a Huge Influence on Fellow Consumers (Statistics) ©

By Melody McKinnon on November 10, 2013 3 Comments Canadian business, Canadian consumers, Canadian marketing, Canadian statistics, social media

A new study conducted by American Express indicates Canadian consumer purchasing is heavily influenced by friends and family, both online and offline. In fact, three quarters of Canadians participating in the survey consider themselves to be influential in a wide range of persuasion situations. Survey respondents defined the top three characteristics that make someone influential […]

Beat Big Biz by Providing Premium Online Customer Support ©

By Melody McKinnon on October 17, 2013 6 Comments Canadian e-commerce, Canadian entrepreneur, Canadian small business, customer support

I prefer to shop online so I’ve been on the receiving end of many customer support scenarios. I’ve never once dealt with a small business that wouldn’t bend over backwards to make me happy, not only to get that particular sale but also to ensure future sales. It works every time. I’ll gladly pay a […]

French Social Networking in Quebec (Statistics & Tips)

By Melody McKinnon on July 26, 2013 6 Comments Canadian consumers, Canadian marketing, Canadian statistics, social media

French-speaking Canadians living in Quebec are overall less likely than other Canadians to participate in social media, according to a survey conducted by CEFRIO. It is probable that a lack of French content on social networks is to blame. This information can benefit Canadian businesses that include Quebec in their geographical target market.

Social Media Strategy: The Who, What, When, Where, Why and How ©

By Melody McKinnon on July 20, 2013 6 Comments Canadian business, Canadian marketing, social media

There are still too many Canadian businesses that dismiss social media as a marketing and public relations strategy. The most common reasoning I’ve heard is the claim that they’ve tried social media and it didn’t result in sales. Frankly, if you can’t increase sales with an audience of people at your disposal, who have enough […]

Economical Hiring – A Marketing Assistant Can Manage Your Online Presence ©

By Melody McKinnon on July 9, 2013 7 Comments Canadian Business Finance, Canadian e-commerce, Canadian entrepreneur, Canadian marketing, Canadian small business

Statistics show Canadian small and micro businesses are missing out on lucrative online opportunities to grow their business. From eCommerce to blogging and social media, many small business owners, the self-employed, sales professionals, authors, etc., are simply not equipped to go there. They’re often not in the position to hire someone with a degree, yet […]

Canadian Business Technology, Internet and eCommerce Statistics ©

By Melody McKinnon on June 12, 2013 7 Comments Canadian e-commerce, Canadian entrepreneur, Canadian marketing, Canadian Retail, Canadian statistics, Canadian web-based business

Statistics Canada has released its Digital Technology and Internet Use statistics for 2012. This is the first update of similar statistical data since 2007. The statistics are based on a sample of approximately 17,000 private Canadian enterprises of all sizes. The survey classifies business size as small (0-19 employees), medium (20-99 employees) and large (100+ […]

By Melody McKinnon on March 20, 2013 9 Comments Canadian eMail Marketing, Canadian ezine newsletter publishing, Canadian marketing

I firmly believe that virtually every website should publish a newsletter (eZine). There is still no better way to increase sales and keep visitors coming back for more. We often focus on getting more subscribers to our newsletters and eZines, which is certainly important. Just as critical, however, is hanging onto those subscribers.

By Melody McKinnon on March 9, 2013 11 Comments Canadian consumers, Canadian demographics, Canadian marketing, Canadian statistics, social media

ComScore has released it’s 2013 Digital Future in Focus statistics, including social media use in Canada by citizens and businesses. It’s packed with useful information for Canadians marketing online. We’re covering it in segments over the next week, enhanced by tips and guidance for how to utilize this information in 2013. This series begins with […]

By Melody McKinnon on December 30, 2012 8 Comments Canadian consumers, Canadian demographics, Canadian marketing, Canadian statistics, social media

If you’re marketing to Canadian Moms, the social Web is where you should be, according to the “Canadian Digital Mom 2012 Report” published this month by Mom Central Consulting. The survey indicates the most popular activity for online Canadian Moms is social networking and related online activities.