Digital Communication Archives ⋆ Page 3 of 4 ⋆ Online Business Canada

Study: Omni-Channel is the Key to Success in Retail Today ©

By Melody McKinnon on February 23, 2016 2 Comments Canadian e-commerce, Canadian mCommerce, Canadian Retail, infographic, omni-channel Canada

Working with any technology places us in a state of constant evolution. We have to master the ability to think on our feet and adapt accordingly. As consumers demand more technology integration, smart retailers have scrambled to accommodate them, with the ultimate goal of being proactive rather than reactive.

Top 13 Reasons Canadians Shop Online (Statistics)

By Melody McKinnon on May 19, 2015 3 Comments Canadian consumers, Canadian e-commerce, Canadian Retail

The fact that Canadians are shopping online isn’t news, but details are scarce. The more insight we can gain regarding how and why Canadians shop online, the better we can serve them and ultimately gain their business.

2015 North American eMail Marketing Trends

By Melody McKinnon on March 14, 2015 2 Comments Canadian marketing, Ezine / Newsletter Publishing

eMail marketing continues to be one of the most effective ways to reach consumers online, in spite of the countless social marketing options available today. Inbox Marketer, a Canadian eMail marketing company, has published a new report summarizing the latest trends and benchmarks for North American eMail marketing based on their B2C and B2B clients. […]

2015 Top Digital Marketing Opportunities in North America

By Melody McKinnon on February 15, 2015 4 Comments Canadian business, Canadian marketing, Canadian statistics

Adobe has released the 2015 Digital Trends report, published in cooperation with eConsultancy. Out of 6333 marketers who participated in the 2015 survey, 847 were North American respondents (including Canadians). Marketers have their digital priorities straight, according to this data, which indicates Customer Experience and Content Marketing are where they’ll find the biggest opportunities this […]

2014 Canadian eMail Marketing Trends

By Melody McKinnon on October 17, 2014 3 Comments Canadian marketing, Canadian statistics, Ezine / Newsletter Publishing

Inbox Marketer has released a whitepaper summarizing the latest trends in Canadian eMail marketing based on their B2C and B2B clients. Canadian eMail Marketing Trends 2014 provides us with a benchmark for our own eMail marketing, along with tips for improving our results.

October Marketable Holidays & Observances (Canadian & Global) ©

By Melody McKinnon on October 1, 2014 2 Comments Canadian Blogging, Canadian holiday marketing, social media

A Canadian holidays and observances calendar is a useful tool for marketing or for inspiring blog post, newsletter content and social media ideas. Traditional holidays have been joined by many observances in Canada and Internationally, all of which now enjoy more exposure via the Internet. Combined with famous Canadian birthdays and historical events, there is […]

Canadian Moms’ Top 7 Social Media Networks ©

By Melody McKinnon on March 24, 2014 3 Comments Canadian demographics, Canadian marketing, Canadian statistics, social media

“Digital moms” are a huge target of Canadian marketers and it pays to know where they hang out online. The results of a 2013 survey of 611 Canadian moms conducted by Mom Central Consulting was released in February, 2014. Their statistics show growth in Facebook, Twitter and Instagram usage among online moms, while YouTube and […]

By Melody McKinnon on March 11, 2014 4 Comments Canadian marketing, social media

Over 500 marketers around the World participated in Marquette Group’s latest social media marketing benchmark survey. Canadian marketers made up about 10% of those surveyed. The report reveals the most effective social media marketing tactics used by these marketers.

Personalization VS Privacy for Canadian Consumers (Infographic)

By Melody McKinnon on February 28, 2014 3 Comments Canadian consumers, Canadian e-commerce, Canadian marketing, Canadian Retail, infographic

The Canadian portion of the Total Retail: Global Survey of Online Shoppers report provides valuable insight about online shopping in Canada. Probably the most important take-away for marketers is in regards to Personalization VS Privacy. Canadians love the idea of personalization, a fact that has been demonstrated by other studies as well. However, we aren’t […]

By Melody McKinnon on November 10, 2013 3 Comments Canadian business, Canadian consumers, Canadian marketing, Canadian statistics, social media

Canadians Have a Huge Influence on Fellow Consumers (Statistics) ©

A new study conducted by American Express indicates Canadian consumer purchasing is heavily influenced by friends and family, both online and offline. In fact, three quarters of Canadians participating in the survey consider themselves to be influential in a wide range of persuasion situations. Survey respondents defined the top three characteristics that make someone influential […]