Digital Communication Archives - Page 3 of 4 - Canadian's Internet Business

Canadian Moms’ Top 7 Social Media Networks ©

By Melody McKinnon on March 24, 2014 3 Comments Canadian demographics, Canadian marketing, Canadian statistics, social media

“Digital moms” are a huge target of Canadian marketers and it pays to know where they hang out online. The results of a 2013 survey of 611 Canadian moms conducted by Mom Central Consulting was released in February, 2014. Their statistics show growth in Facebook, Twitter and Instagram usage among online moms, while YouTube and […]

Marketers Reveal Their Most Effective Social Marketing Tactics ©

By Melody McKinnon on March 11, 2014 4 Comments Canadian marketing, social media

Over 500 marketers around the World participated in Marquette Group’s latest social media marketing benchmark survey. Canadian marketers made up about 10% of those surveyed. The report reveals the most effective social media marketing tactics used by these marketers.

Personalization VS Privacy for Canadian Consumers (Infographic)

By Melody McKinnon on February 28, 2014 3 Comments Canadian consumers, Canadian e-commerce, Canadian marketing, Canadian Retail, infographic

The Canadian portion of the Total Retail: Global Survey of Online Shoppers report provides valuable insight about online shopping in Canada. Probably the most important take-away for marketers is in regards to Personalization VS Privacy. Canadians love the idea of personalization, a fact that has been demonstrated by other studies as well. However, we aren’t […]

Canadians Have a Huge Influence on Fellow Consumers (Statistics) ©

By Melody McKinnon on November 10, 2013 3 Comments Canadian business, Canadian consumers, Canadian marketing, Canadian statistics, social media

A new study conducted by American Express indicates Canadian consumer purchasing is heavily influenced by friends and family, both online and offline. In fact, three quarters of Canadians participating in the survey consider themselves to be influential in a wide range of persuasion situations. Survey respondents defined the top three characteristics that make someone influential […]

Beat Big Biz by Providing Premium Online Customer Support ©

By Melody McKinnon on October 17, 2013 6 Comments Canadian e-commerce, Canadian entrepreneur, Canadian small business, customer support

I prefer to shop online so I’ve been on the receiving end of many customer support scenarios. I’ve never once dealt with a small business that wouldn’t bend over backwards to make me happy, not only to get that particular sale but also to ensure future sales. It works every time. I’ll gladly pay a […]

French Social Networking in Quebec (Statistics & Tips)

By Melody McKinnon on July 26, 2013 6 Comments Canadian consumers, Canadian marketing, Canadian statistics, social media

French-speaking Canadians living in Quebec are overall less likely than other Canadians to participate in social media, according to a survey conducted by CEFRIO. It is probable that a lack of French content on social networks is to blame. This information can benefit Canadian businesses that include Quebec in their geographical target market.

Social Media Strategy: The Who, What, When, Where, Why and How ©

By Melody McKinnon on July 20, 2013 6 Comments Canadian business, Canadian marketing, social media

There are still too many Canadian businesses that dismiss social media as a marketing and public relations strategy. The most common reasoning I’ve heard is the claim that they’ve tried social media and it didn’t result in sales. Frankly, if you can’t increase sales with an audience of people at your disposal, who have enough […]

By Melody McKinnon on July 9, 2013 7 Comments Canadian Business Finance, Canadian e-commerce, Canadian entrepreneur, Canadian marketing, Canadian small business

Statistics show Canadian small and micro businesses are missing out on lucrative online opportunities to grow their business. From eCommerce to blogging and social media, many small business owners, the self-employed, sales professionals, authors, etc., are simply not equipped to go there. They’re often not in the position to hire someone with a degree, yet […]

By Melody McKinnon on June 12, 2013 7 Comments Canadian e-commerce, Canadian entrepreneur, Canadian marketing, Canadian Retail, Canadian statistics, Canadian web-based business

Canadian Business Technology, Internet and eCommerce Statistics ©

Statistics Canada has released its Digital Technology and Internet Use statistics for 2012. This is the first update of similar statistical data since 2007. The statistics are based on a sample of approximately 17,000 private Canadian enterprises of all sizes. The survey classifies business size as small (0-19 employees), medium (20-99 employees) and large (100+ […]

By Melody McKinnon on March 20, 2013 9 Comments Canadian eMail Marketing, Canadian ezine newsletter publishing, Canadian marketing

I firmly believe that virtually every website should publish a newsletter (eZine). There is still no better way to increase sales and keep visitors coming back for more. We often focus on getting more subscribers to our newsletters and eZines, which is certainly important. Just as critical, however, is hanging onto those subscribers.