One of the most daunting tasks in online retail is deciding what products to sell. When you use drop shipping the pressure is far less than if you had to order hundreds of items for in-house inventory, but can still be a massive undertaking. Experts have ways to take the pain out of the product […]
Have you ever been searching for something in Canada and thought, “Somebody should start a business in that”? It happens to me all the time! I’ll be sharing these niches with you as they come up, in the hopes of inspiring a business idea or two. We begin this series with a quick guide for […]
A recent comScore/UPS survey provided some interesting insights that may be strategically applied to both online and offline sales. Retailers of all sizes can benefit from a plan that allows their digital and ‘brick and mortar’ presence to compliment each other for increased conversions. That can be as easy as focusing on how and why […]
Even if you have an offline store, your online unique selling proposition (or unique selling point) can be different from your offline USP. Your target market can be entirely different online, including age, education level, location, and so on. Online shoppers also have unique concerns and objections that you can address. It isn’t necessarily what […]
I’ve been doing a lot of research into website hosting lately, as I prepare to move to a more robust, reliable host. In doing so, I have come up with a list of considerations involved with reviewing each hosting option (based on 20+ years of experience). I’ve expanded upon that here in the hopes of […]
By Jake Rheude We learned a lot in 2017 about where eCommerce is headed and what will impact its path. As a whole, eCommerce is losing much of its innocence and becoming a mature market that must act appropriately. Here are seven eCommerce trends to watch in 2018, based on what we learned last year.
It can be frustrating and time consuming to find wholesale product suppliers for your business in Canada, particularly in specialty niches. Whether you’re sourcing supplies to make your own products or stocking your virtual shelves, finding the right supplier is usually a long and involved process. Many factors are involved in the decision, from quality […]
We have reached a point where it is no longer optional for businesses to sell online using professional eCommerce software. Thriving in today’s retail environment demands it and so do consumers. Not only must you sell online (preferably as part of a multi-channel experience), but you also have to do so professionally and securely. The […]
One of the most challenging parts of starting an online business in Canada is choosing a profitable niche. We have less competition within our borders than we would in large markets like the US. However, we still need to select products that are in demand, while not being in a saturated niche or easily obtained […]
The industry has been quick to blame eCommerce for the closing of brick & mortar (offline) stores, but in reality that view is grossly over-simplified. It would be more accurate to say the demise of some retail stores has been due to their ineffective use on the Internet, crippling their ability to remain competitive in […]
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