The buyer journey typically refers to the steps a buyer takes when ordering a product, and ideally well after the product is received. When the buyer is shopping for a gift, you can double leads and sales opportunities by bringing the gift recipient into the process. Content that is strategically distributed before, during and after […]
Selling your products online comes with many opportunities to reach consumers in a global market. Many Canadian eCommerce businesses ship to the US and beyond. That said, Canadian small businesses have only recently begun to embrace eCommerce in general, let alone selling to international markets. Individual sellers often find it that much more intimidating. Sadly, […]
Your Christmas eCommerce campaigns should launch by early October if you want to take full advantage of online shoppers. For the business-to-business (B2B) market, you should start even earlier. The online holiday season starts early because it ends early due to shipping time. If you serve Canadians from another country or export your products outside […]
As online sales and eCommerce continue to grow in Canada, products and services offering to support that growth have also popped up across the country. Third party logistics (3PL) companies have recognized the challenges that come with the exponential growth of online sales, and jumped on the opportunity to help meet the fulfillment demands of […]
So you’ve decided that drop shipping will be part of your Canadian online store, but how do you make it happen?
Drop shipping is a simple enough concept. You make arrangements with a wholesale supplier, manufacturer or distributor to sell their products direct online, as opposed to having an inventory of products in your physical location. You can offer these products on your own website, or via online auctions like eBay, or through a sellers’ market […]
There are two questions that we hear most often from retailers who are exploring multi-channel and omni-channel retail: What’s the difference? Which one is the best fit for my store?
The 2019 back-to-school shopping season is poised to be one of the most successful of recent years for Canadian eCommerce. Canadians are spending more online in Canada, and using the Internet as a tool for comparison shopping and bargain hunting. In fact, 87 percent of Canadians made an online purchase in 2018, according to the […]
The most exciting and intimidating thing to happen in retail in the past couple of decades, is eCommerce. Canadian businesses and individuals now have the opportunity to sell online to a national or global market. The internet offers endless opportunities to start, grow and market at the retail level.
Staples Canada has always been a leader in eCommerce and has made progress in their multi-channel experience as well. Their new site and behind-the-scenes procedures will continue to impress shoppers and inspire Canadian retailers. Canada’s Shopify Plus is the perfect partner for this digital journey because it’s a versatile, user-friendly platform with a myriad of […]