E-Commerce

20 Ways Canadian Online Retailers Can Win Back-To-School Sales ©

20 Ways Canadian Online Retailers Can Win Back-To-School Sales ©

The 2018 back-to-school shopping season is poised to be one of the most successful of recent years for Canadian eCommerce. Canadians are spending more online in Canada, and using the Internet as a tool for comparison shopping. The low Canadian dollar, coupled with the “buy Canadian” mindset of late, is expected to keep more retail […]

Report: Connected Canadian Customers on Tech, Trust and Experience

Report: Connected Canadian Customers on Tech, Trust and Experience

To maximize sales, you have to know what your customers want and expect from you. Unfortunately, that’s getting more and more difficult for online businesses to pinpoint. Just when we think we have it figured out, technology changes or new trust issues arise. Further complicating matters is that the scope of customer expectations has broadened […]

How to Choose the Best Products to Sell or Drop Ship Online in Canada ©

How to Choose the Best Products to Sell or Drop Ship Online in Canada ©

One of the most daunting tasks in online retail is deciding what products to sell. When you use drop shipping the pressure is far less than if you had to order hundreds of items for in-house inventory, but can still be a massive undertaking. Experts have ways to take the pain out of the product […]

Canadian Online Business Niche Idea – Bulk Candy ©

Canadian Online Business Niche Idea – Bulk Candy ©

Have you ever been searching for something in Canada and thought, “Somebody should start a business in that”?  It happens to me all the time!  I’ll be sharing these niches with you as they come up, in the hopes of inspiring a business idea or two.  We begin this series with a quick guide for […]

Canadian Shopping Data Reveals How to Capture Sales Online & In-Store

Canadian Shopping Data Reveals How to Capture Sales Online & In-Store

A recent comScore/UPS survey provided some interesting insights that may be strategically applied to both online and offline sales. Retailers of all sizes can benefit from a plan that allows their digital and ‘brick and mortar’ presence to compliment each other for increased conversions. That can be as easy as focusing on how and why […]

Your Unique Selling Proposition for Online Business and eCommerce

Your Unique Selling Proposition for Online Business and eCommerce

Even if you have an offline store, your online unique selling proposition (or unique selling point) can be different from your offline USP. Your target market can be entirely different online, including age, education level, location, and so on. Online shoppers also have unique concerns and objections that you can address. It isn’t necessarily what […]

Checklist: Choosing a Website Host for your Canadian Business ©

Checklist: Choosing a Website Host for your Canadian Business  ©

I did a lot of research as I prepared to move to a more robust, reliable host for our Canadian websites. In doing so, I came up with a list of considerations involved with reviewing each hosting option (based on 20+ years of experience and learning the hard way). I’ve expanded upon that here, in […]

7 eCommerce Trends to Watch in 2018

7 eCommerce Trends to Watch in 2018

By Jake Rheude We learned a lot in 2017 about where eCommerce is headed and what will impact its path. As a whole, eCommerce is losing much of its innocence and becoming a mature market that must act appropriately. Here are seven eCommerce trends to watch in 2018, based on what we learned last year.

Finding Wholesale Suppliers for your Canadian Business ©

Finding Wholesale Suppliers for your Canadian Business ©

It can be frustrating and time consuming to find wholesale product suppliers for your business in Canada, particularly in specialty niches. Whether you’re sourcing supplies to make your own products or stocking your virtual shelves, finding the right supplier is usually a long and involved process. Many factors are involved in the decision, from quality […]

Canadian Guide to the Best eCommerce Platform Software

Canadian Guide to the Best eCommerce Platform Software

We have reached a point where it is no longer optional for businesses to sell online using professional eCommerce software. Thriving in today’s retail environment demands it and so do consumers.  Not only must you sell online (preferably as part of a multi-channel experience), but you also have to do so professionally and securely. The […]

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