E-Commerce

What Wealthy Canadian Shoppers Want (Statistics) ©

By Melody McKinnon on June 8, 2013 6 Comments Canadian consumers, Canadian e-commerce, Canadian marketing, Canadian Retail, Canadian statistics, Canadian web-based business

Who wouldn’t love to have wealthy Canadians visiting our online business and spending without care? What it takes to attract them, let alone make them buy, may surprise you. They can be a very tricky target market to serve. The biggest misconception about the wealthy is they love to spend copious amounts of money just […]

Should we be Worried about Target Canada’s eCommerce Plans? ©

By Melody McKinnon on June 5, 2013 4 Comments Canadian e-commerce, Canadian Retail, Canadian web-based business

I felt the collective shiver go down the spines of the eCommerce community when Target Canada mentioned their plans to launch into Canadian cyberspace. The last thing our weak online representation needs is another giant stomping on our toes. However, you shouldn’t feel too much pain from any competitor if you concentrate on what unique […]

Canadian Book / eBook Sales Statistics ©

By Melody McKinnon on May 21, 2013 4 Comments Canadian consumers, Canadian e-commerce, Canadian entrepreneur, Canadian Retail, Canadian statistics, ebook, infoproduct

Selling eBooks and other electronic publications can be a lucrative online business in itself, or as part of a niche business. Virtually everyone has advanced expertise in something and often a business can be built around that knowledge. Blogs provide the perfect foundation for niche publications, but there’s also potential for them in niche retail. […]

Online Opportunities from Canada’s Frugal Grocery Shoppers (Statistics) ©

By Melody McKinnon on May 18, 2013 7 Comments Canadian business, Canadian business opportunities, Canadian consumers, Canadian Retail, Canadian statistics

An Ipsos survey for RBC has concluded that Canadians are becoming more frugal when it comes to buying food. 84% of those surveyed believe food prices are increasing and 91% are tightening their food budget.

Canada Post 2013 eCommerce Leadership Awards Open for Entries ©

By Melody McKinnon on April 30, 2013 5 Comments Canadian business awards, Canadian e-commerce, Canadian Retail, Canadian web-based business

Canada Post is giving away one million dollars in shipping and marketing prizes to Canadian eCommerce leaders. All you have to do to enter is tell them how you deliver an excellent online customer experience. To be eligible, you must sell and ship to Canadian customers via the Internet. Judging for all except the Consumer […]

Online Shopper Statistics Reveal Issues with Canada’s E-Retailers ©

By Melody McKinnon on April 28, 2013 14 Comments Canadian consumers, Canadian e-commerce, Canadian Retail, Canadian statistics, Canadian web-based business

Canadian online retailers have improved but online shoppers indicate they have a long way to go, a survey by Forrester Research Inc. has concluded. The survey was conducted in partnership with Canada Post to understand why 25% of Canadian online consumers are still shopping internationally. Forrester Research surveyed 1,103 Canadian online shoppers for their State […]

Canadian Online Retail (eCommerce) Statistics & Tips ©

By Melody McKinnon on March 12, 2013 8 Comments Canadian consumers, Canadian demographics, Canadian e-commerce, Canadian marketing, Canadian Retail, Canadian statistics, Canadian web-based business

ComScore 2013 Canada Digital Future in Focus statistics indicate a growing number of Canadian online shoppers in 2012 over 2011. Most notable though, is the huge movement towards multi-platform usage and marketing. 62% of Canada’s mobile phone users have a Smartphone, and 43% of them also own another mobile device (tablet, laptop, etc.).

By Melody McKinnon on March 4, 2013 10 Comments Canadian e-commerce, Canadian entrepreneur, Canadian marketing, Canadian small business, Canadian statistics, home-based business Canada, website development

I can’t say I’m surprised, but I’m still shocked at the results of RBC’s 2013 survey of Canadian small businesses. Only 46% of those surveyed have a website, and 48% of those websites aren’t equipped for eCommerce. It’s statistics like these that motivated us to develop this website. It’s clear that Canadian businesses need a […]

By Melody McKinnon on February 25, 2013 8 Comments Canadian Business Finance, Canadian consumers, Canadian e-commerce, Canadian statistics, Canadian web-based business, Christmas

Statistics Canada has released a discouraging report of December, 2012 retail sales in Canada, which declined 0.9% (excluding motor vehicle and parts dealers). Sales fell 1.6% in volume, with most merchants reporting less sales in December. All provinces reported a decrease in retail sales. RBC reported this month that 69% of Canadian shoppers stayed within […]

Internet and Tech Companies Top List of Canada’s Most Influential Brands (Statistics)

By Melody McKinnon on February 22, 2013 6 Comments Canadian Branding, Canadian e-commerce, Canadian entrepreneur, Canadian marketing, Canadian statistics, Canadian web-based business

Results of an Ipsos Reid / Institute of Communication Agency poll indicates Canadians are heavily influenced by Internet and Tech companies. Five of their top 10 choices fell into these categories, including the top four. That’s fabulous news for existing Canadian web-based businesses and future ‘netpreneurs’.