E-Commerce

Your Unique Selling Proposition for Online Business and eCommerce

Your Unique Selling Proposition for Online Business and eCommerce

Even if you have an offline store, your online unique selling proposition (or unique selling point) can be different from your offline USP. Your target market can be entirely different online, including age, education level, location, and so on. Online shoppers also have unique concerns and objections that you can address. It isn’t necessarily what […]

Checklist: How to Find the Best Website Host for your Canadian Business

Checklist: How to Find the Best Website Host for your Canadian Business

I did a lot of research as I prepared to move to a more robust, reliable host for our Canadian websites. In doing so, I came up with a list of considerations involved with reviewing each hosting option (based on over 20 years of experience and learning the hard way). I’ve expanded upon that here, […]

Use These 5 Behavioural Science Tricks to Maximize Ecommerce Sales

Use These 5 Behavioural Science Tricks to Maximize Ecommerce Sales

By Darwin Liu Ecommerce brands often spend substantial resources on ads to drive website traffic, but rarely optimize conversion rates enough to turn increased traffic into sales. While conversion rate optimization may seem daunting at first, researchers of behavioural science have taken great strides in the last decade to further our understanding of buyer behaviour. […]