Even if you have an offline store, your online unique selling proposition (or unique selling point) can be different from your offline USP. Your target market can be entirely different online, including age, education level, location, and so on. Online shoppers also have unique concerns and objections that you can address. It isn’t necessarily what […]
I did a lot of research as I prepared to move to a more robust, reliable host for our Canadian websites. In doing so, I came up with a list of considerations involved with reviewing each hosting option (based on over 20 years of experience and learning the hard way). I’ve expanded upon that here, […]
One of the most time- & resource-consuming parts of online retail is order fulfillment. From inventory to shipping to quality control, it can be expensive and overwhelming to do it yourself. In fact, outsourcing fulfillment is inevitable for many Canadian ecommerce businesses as they manage growth.
By Darwin Liu Ecommerce brands often spend substantial resources on ads to drive website traffic, but rarely optimize conversion rates enough to turn increased traffic into sales. While conversion rate optimization may seem daunting at first, researchers of behavioural science have taken great strides in the last decade to further our understanding of buyer behaviour. […]
As Canadian retail comes to recognize ecommerce as a necessity, Business-to-Business (B2B) suppliers are also beginning to explore online opportunities to better serve their customers’ unique needs.
So you’ve decided that drop shipping will be part of your Canadian online store, but how do you make it happen?
Did you know you could be in violation of privacy laws, simply by hosting your website on servers that are physically located outside of Canada? Do you really know where your website and customer data is stored?
We have reached a point where it is no longer optional for businesses to sell online using professional ecommerce software. Thriving in today’s retail environment demands it and so do consumers.
(Press Release New York, NY) — Following nearly 10 years of double-digit growth, ecommerce sales in Canada surpassed 10% of total retail sales for the first time last year, reaching 12.7%. Since 2019, ecommerce sales have nearly doubled their share, reaching $64.51 billion this year.
It’s time to update this list of our hottest online niches for 2022!