E-Commerce

Your Unique Selling Proposition for Online Business and eCommerce

Your Unique Selling Proposition for Online Business and eCommerce

Even if you have an offline store, your online unique selling proposition (or unique selling point) can be different from your offline USP. Your target market can be entirely different online, including age, education level, location, and so on. Online shoppers also have unique concerns and objections that you can address. It isn’t necessarily what […]

Checklist: Choosing a Website Host for your Canadian Business ©

Checklist: Choosing a Website Host for your Canadian Business  ©

I did a lot of research as I prepared to move to a more robust, reliable host for our Canadian websites. In doing so, I came up with a list of considerations involved with reviewing each hosting option (based on 20+ years of experience and learning the hard way). I’ve expanded upon that here, in […]

Canadian Guide to the Best eCommerce Platform Software

Canadian Guide to the Best eCommerce Platform Software

We have reached a point where it is no longer optional for businesses to sell online using professional eCommerce software. Thriving in today’s retail environment demands it and so do consumers.  Not only must you sell online (preferably as part of a multi-channel experience), but you also have to do so professionally and securely. The […]

Online Shopping in Canada is “Surging”

Online Shopping in Canada is “Surging”

The industry has been quick to blame eCommerce for the closing of brick & mortar (offline) stores, but in reality that view is grossly over-simplified. It would be more accurate to say the demise of some retail stores has been due to their ineffective use on the Internet, crippling their ability to remain competitive in […]

How to Get eCommerce Holiday Shoppers to Buy Early ©

How to Get eCommerce Holiday Shoppers to Buy Early ©

Your Christmas eCommerce campaigns should launch by early October if you want to take full advantage of online shoppers.  The online holiday season starts early because it ends early due to shipping time.  If you serve Canadians from another country or export your products outside of Canada, even more time is required for guaranteed delivery.

Walmart Canada Launches Third-Party Seller Online Marketplace

Walmart Canada Launches Third-Party Seller Online Marketplace

Canadian companies wanting to sell their products online through hot marketplaces like Amazon, now have another option. Walmart has announced the expansion of its global online marketplace to Walmart Canada’s flagship online store, Walmart.ca. Access to their customers and increased visibility could help Canadian sellers level the playing field in a highly-competitive space.

The State of eCommerce in Canada, by the Numbers

The State of eCommerce in Canada, by the Numbers

Canadians are among the most active eCommerce consumers, with statistics indicating 76-80% of us shop online. Excluding travel, eMarketer estimates $38.74 billion will be spent online by Canadian consumers in 2017 and sales are expected to reach 43.95 billion in 2018. Of those sales, Internet Retailer estimates $17.97 billion will be spent at Canadian online […]

10 Tips for Taking Product Photos That Sell Online ©

10 Tips for Taking Product Photos That Sell Online ©

If you’re going to sell your products online, you will need good, clear photos. The quality of your product pictures reflects the quality of your product and the professional status of your company. If you’re selling in a marketplace or auction setting, the photograph has to be eye-catching and professional to get the click before […]