As Canadian retail comes to recognize ecommerce as a necessity, Business-to-Business (B2B) suppliers are also beginning to explore online opportunities to better serve their customers’ unique needs.
Have you ever been searching for something in Canada and thought, “Somebody should start a business in that”? It happens to me all the time! I’ll be sharing these niches with you as they come up, in the hopes of inspiring a business idea or two. We begin this series with a quick guide for […]
The buyer journey typically refers to the steps a buyer takes when ordering a product, and ideally well after the product is received. When the buyer is shopping for a gift, you can double leads and sales opportunities by bringing the gift recipient into the process. Content that is strategically distributed before, during and after […]
Digital products have been a popular source of revenue for online businesses for a couple of decades now, and for good reason. You can create virtually any digital product and then profit from it for as long as it is current and fulfills a market demand. The popularity of downloads continues to grow in Canada […]
Black Friday, Cyber Monday, Boxing Day and the entire holiday season can be a challenge, especially when you aren’t sure what to expect. Fourth quarter online transactions are expected to skyrocket this year, but how will it impact your sales specifically?
In most Canadian shopping circles, women rule. They’re a huge target market as the person in the household who does most of the shopping, both for themselves and their families. Internet shopping is a bit different though, especially when it comes to holiday shopping online. For example, an Ipsos holiday shopping survey found Canadian men […]
Product Trends are identified by analyzing the latest consumer behaviours, and anticipating future demand with data & instinct. Trends are especially important to drop shippers, because they have a unique ability to test & change products rapidly. Mastering the art of trend spotting and related product selection makes drop shipping more profitable, and addresses competition […]
More and more Canadians are considering internet side hustles, home-based businesses, or selling their products online. Amazon provides a platform to quickly and profitably turn those dreams into reality, even if you’re new to online business. Within three months, most beginners have their Amazon business started and their first live listing. Almost all of them […]
Your Christmas eCommerce campaigns should launch by early October if you want to take full advantage of online shoppers. For the business-to-business (B2B) market, you should start even earlier. The online holiday season starts early because it ends early due to shipping time, and other factors can amplify the urgency (such as a pandemic). If […]
It’s going to be a record-breaking year in online sales this holiday season. From research to purchase, most of the customer journey will be online. Thirty-two percent of Canadians said they plan to buy more online this year, according to Canada Post, and that survey was conducted before the pandemic hit. We now know online […]