The industry has been quick to blame eCommerce for the closing of brick & mortar (offline) stores, but in reality that view is grossly over-simplified. It would be more accurate to say the demise of some retail stores has been due to their ineffective use on the Internet, crippling their ability to remain competitive in […]
Canadians have fully embraced online shopping. Many Canadian businesses fear they can’t compete with international eCommerce, but 65% of Canadians have shown a clear preference for shopping online within Canada, at least when the option is available to them.
Your Christmas eCommerce campaigns should launch by early October if you want to take full advantage of online shoppers. The online holiday season starts early because it ends early due to shipping time. If you serve Canadians from another country or export your products outside of Canada, even more time is required for guaranteed delivery.
Canadian companies wanting to sell their products online through hot marketplaces like Amazon, now have another option. Walmart has announced the expansion of its global online marketplace to Walmart Canada’s flagship online store, Walmart.ca. Access to their customers and increased visibility could help Canadian sellers level the playing field in a highly-competitive space.
Canadians are among the most active eCommerce consumers, with statistics indicating 76-80% of us shop online. Excluding travel, eMarketer estimates $38.74 billion will be spent online by Canadian consumers in 2017 and sales are expected to reach 43.95 billion in 2018. Of those sales, Internet Retailer estimates $17.97 billion will be spent at Canadian online […]
If you’re going to sell your products online, you will need good, clear photos. The quality of your product pictures reflects the quality of your product and the professional status of your company. If you’re selling in a marketplace or auction setting, the photograph has to be eye-catching and professional to get the click before […]
There has been much concern about Canadians cross-border shopping in the U.S. since the World embraced eCommerce. More than 90% of Canadians shop across the border these days, justifying that concern, but it’s not so bad compared to the 82% global average. It’s important to note that Americans and those residing in other countries also […]
Data from a number of sources paints a bright picture of Canadian online retail. Sales and marketing insights, combined with Canadian web usage statistics, facilitate a sound strategy for 2017. An internet retail presence is more important than ever, as international retailers set their sights on the growing online shopping market in this country.
Welcome to our annual compilation of Canadian holiday season online shopping forecast data and statistics. Sharing a combo of Canadian online shopping predictions in one place, allows our readers to quickly evaluate their marketing and sales strategies. As we update throughout the holiday season, you can make strategic adjustments to ensure a highly profitable fourth […]
Canadians will be shopping online and using mobile more during the 2016 back-to-school season. A new report from EY indicates it has never been more important to use the Internet and omni-channel strategies to reach Canadian shoppers of all ages. Consumers are expected to embrace eCommerce and use mobile devices to find the best deals. […]