E-Commerce

Report: Connected Canadian Customers on Tech, Trust and Experience

Report: Connected Canadian Customers on Tech, Trust and Experience

To maximize sales, you have to know what your customers want and expect from you. Unfortunately, that’s getting more and more difficult for online businesses to pinpoint. Just when we think we have it figured out, technology changes or new trust issues arise. Further complicating matters is that the scope of customer expectations has broadened […]

Canadian Online Business Niche Idea – Bulk Candy ©

Canadian Online Business Niche Idea – Bulk Candy ©

Have you ever been searching for something in Canada and thought, “Somebody should start a business in that”?  It happens to me all the time!  I’ll be sharing these niches with you as they come up, in the hopes of inspiring a business idea or two.  We begin this series with a quick guide for […]

Canadian Shopping Data Reveals How to Capture Sales Online & In-Store

Canadian Shopping Data Reveals How to Capture Sales Online & In-Store

A recent comScore/UPS survey provided some interesting insights that may be strategically applied to both online and offline sales. Retailers of all sizes can benefit from a plan that allows their digital and ‘brick and mortar’ presence to compliment each other for increased conversions. That can be as easy as focusing on how and why […]

Your Unique Selling Proposition for Online Business and eCommerce

Your Unique Selling Proposition for Online Business and eCommerce

Even if you have an offline store, your online unique selling proposition (or unique selling point) can be different from your offline USP. Your target market can be entirely different online, including age, education level, location, and so on. Online shoppers also have unique concerns and objections that you can address. It isn’t necessarily what […]

Online Shopping in Canada is “Surging”

Online Shopping in Canada is “Surging”

The industry has been quick to blame eCommerce for the closing of brick & mortar (offline) stores, but in reality that view is grossly over-simplified. It would be more accurate to say the demise of some retail stores has been due to their ineffective use on the Internet, crippling their ability to remain competitive in […]

Walmart Canada Launches Third-Party Seller Online Marketplace

Walmart Canada Launches Third-Party Seller Online Marketplace

Canadian companies wanting to sell their products online through hot marketplaces like Amazon, now have another option. Walmart has announced the expansion of its global online marketplace to Walmart Canada’s flagship online store, Walmart.ca. Access to their customers and increased visibility could help Canadian sellers level the playing field in a highly-competitive space.

The State of eCommerce in Canada, by the Numbers

The State of eCommerce in Canada, by the Numbers

Canadians are among the most active eCommerce consumers, with statistics indicating 76-80% of us shop online. Excluding travel, eMarketer estimates $38.74 billion will be spent online by Canadian consumers in 2017 and sales are expected to reach 43.95 billion in 2018. Of those sales, Internet Retailer estimates $17.97 billion will be spent at Canadian online […]

10 Tips for Taking Product Photos That Sell Online ©

10 Tips for Taking Product Photos That Sell Online ©

If you’re going to sell your products online, you will need good, clear photos. The quality of your product pictures reflects the quality of your product and the professional status of your company. If you’re selling in a marketplace or auction setting, the photograph has to be eye-catching and professional to get the click before […]