E-Commerce

Canadian Stores Can Grab Global Online Shoppers ©

Canadian Stores Can Grab Global Online Shoppers ©

There has been much concern about Canadians cross-border shopping in the U.S. since the World embraced eCommerce. More than 90% of Canadians shop across the border these days, justifying that concern, but it’s not so bad compared to the 82% global average. It’s important to note that Americans and those residing in other countries also […]

Hot Canadian eCommerce Market Captivates Merchants Globally

Hot Canadian eCommerce Market Captivates Merchants Globally

Data from a number of sources paints a bright picture of Canadian online retail. Sales and marketing insights, combined with Canadian web usage statistics, facilitate a sound strategy for 2017. An internet retail presence is more important than ever, as international retailers set their sights on the growing online shopping market in this country.

2016 Holiday Season – Canadian Online Shopping Forecast Data

2016 Holiday Season – Canadian Online Shopping Forecast Data

Welcome to our annual compilation of Canadian holiday season online shopping forecast data and statistics. Sharing a combo of Canadian online shopping predictions in one place, allows our readers to quickly evaluate their marketing and sales strategies. As we update throughout the holiday season, you can make strategic adjustments to ensure a highly profitable fourth […]

Canadians Are Back-to-School Shopping Online in 2016 (Statistics)

Canadians Are Back-to-School Shopping Online in 2016 (Statistics)

Canadians will be shopping online and using mobile more during the 2016 back-to-school season. A new report from EY indicates it has never been more important to use the Internet and omni-channel strategies to reach Canadian shoppers of all ages. Consumers are expected to embrace eCommerce and use mobile devices to find the best deals. […]

Canadian eCommerce and Social Sales (Q1 2016 Data)

Canadian eCommerce and Social Sales (Q1 2016 Data)

Online sales in Canada are expected to be stronger than ever in 2016. eTail Canada predicts that eCommerce sales in this country will top $34.04 billion this year. In their Q1 report, Demac Media suggests the typically slow first quarter is the perfect time for businesses to focus on social sales and segments experiencing growth. […]

Canadian Growth of B2C and B2B Online Shopping Continues (Statistics)

Canadian Growth of B2C and B2B Online Shopping Continues (Statistics)

Canadian small businesses have struggled to keep up with eCommerce and multi-channel customer management. In fact, a 2015 Canadian Internet Registration Authority (CIRA) report found that 40% of Canadian small businesses didn’t have a website at all. Meanwhile, consumers in this country have fully embraced online shopping and product research.

Canadians Online: Statistics to Guide Your Multi-Channel Strategy

Canadians Online: Statistics to Guide Your Multi-Channel Strategy

The success of multi-channel retail revolves around one thing: the customer. The customer experience has always been an important part of retail success, it has only evolved to include today’s technology. The Internet and eCommerce, along with mobile devices, have caused an accelerated evolution of customer expectations, from transparency to personalization. Meeting the multi-channel demands […]

Study: Omni-Channel is the Key to Success in Retail Today ©

Study: Omni-Channel is the Key to Success in Retail Today ©

Working with any technology places us in a state of constant evolution. We have to master the ability to think on our feet and adapt accordingly. As consumers demand more technology integration, smart retailers have scrambled to accommodate them, with the ultimate goal of being proactive rather than reactive.

Canada in the World View of eCommerce (Statistics) ©

Canada in the World View of eCommerce (Statistics) ©

Nielsen’s new data from their survey, Global Connected Commerce 2016, covers the evolving online ecosystem, online shopping behaviour, and the drivers and barriers for online shopping success.  It offers insight into the global market that has been opened to us by the Internet, while also providing a snapshot of online Canadian consumers. Canada is tied […]

Canadian Digital Advertising Trends for 2016 (Statistics)

Canadian Digital Advertising Trends for 2016 (Statistics)

The majority of Canada’s top advertisers will increase their digital marketing activities and budget in 2016, according to new statistics from AdGear by Ad Hoc research. While amazing progress has been made in recent years and growth has accelerated, this data indicates that digital advertising has yet to fully mature in Canada.

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