Ezine / Newsletter Publishing

Top 10 Earning Affiliate Programs for May, 2014 ©

Affiliate marketing is one of the oldest ways of making money online in Canada and it can be very lucrative if you focus on the right programs. Merchants may have an in-house affiliate program or join networks like Share-A-Sale, where thousands of website owners may partner up with them for a percentage of sales they […]

March Marketable Holidays & Observances (Canadian & Global) ©

A Canadian holidays and observances calendar is a useful tool for marketing or for inspiring blog post, newsletter content and social media ideas. Traditional holidays have been joined by many observances in Canada and Internationally, all of which now enjoy more exposure via the Internet. Combined with famous Canadian birthdays and historical events, there is […]

Canadian Digital Behaviour for Businesses (Statistics) ©

Approximately 85% of adult (18+) Canadians are now online, making it a huge target market for brands and businesses.  ExactTarget has released a report summarizing how online consumers in this country interact with brands online, based on a survey of 1382 Canadians.  The Digital North report, resulting from research conducted in March, 2013, is part […]

10 Ways to Reduce Newsletter Unsubscribe Rates ©

10 Ways to Reduce Newsletter Unsubscribe Rates ©

I firmly believe that virtually every website should publish a newsletter (eZine).  There is still no better way to increase sales and keep visitors coming back for more.  We often focus on getting more subscribers to our newsletters and eZines, which is certainly important.  Just as critical, however, is hanging onto those subscribers.

What to Look for in a URL Shortener

Affiliate marketers and ezine publishers have been using URL shortening tools for more than a decade.  They can cloak affiliate links to prevent commission hijacking or affiliate bypassing.  Shortened URL’s also prevent broken links in e-mail from line character limits.  With the advent of character-limited social media, they’ve taken on a new role of lowering […]