Experts agree that 2020 will be a record-breaking year for online sales. The entire customer journey has gone digital, from marketing to direct sales.
Online shopping for Halloween is expected to grow in Canada in 2020, thanks in part to the pandemic and more savvy online marketing. Canadians are taking enough of a currency exchange hit when ordering from the US to discourage it. Additionally, more and more Canadians are showing a preference for shopping in their own country […]
It’s time for our annual report on the use of social media in Canada. Data has been scarce this year and much of what’s available revolves around the pandemic. Information from 2020 won’t be very useful in planning your campaigns next year but it might help you this year, and in the event of future […]
A variety of events have threatened the Canadian economy lately, from the pandemic to trade agreements. The resulting economic spiral has left Canadians scrambling to secure an income, and businesses desperately trying to remain profitable.
I did a lot of research as I prepared to move to a more robust, reliable host for our Canadian websites. In doing so, I came up with a list of considerations involved with reviewing each hosting option (based on over 20 years of experience and learning the hard way). I’ve expanded upon that here, […]
Drop shipping is a simple enough concept. You make arrangements with a wholesale supplier, manufacturer or distributor to sell their products direct online, as opposed to having an inventory of products in your physical location. You can offer these products on your own website, or via online auctions like eBay, or through a sellers’ market […]
The most exciting and intimidating thing to happen in retail in the past couple of decades, is eCommerce. Canadian businesses and individuals now have the opportunity to sell online to a national or global market. The internet offers endless opportunities to start, grow and market at the retail level.
It has never been easier to start and run an online business in Canada. The amount of money you make online correlates with the amount of work you are willing to do, but virtually anyone can learn how to do it. Whether you want to start a home business or become the next eCommerce behemoth, […]
Canadians love using social media in 2016 and Facebook continues to be the social network they use most, a new survey from InsightsWest has determined. Facebook, YouTube and Instagram use is still growing at a healthy pace overall in Canada, while Twitter, Google+, Pinterest, LinkedIn, Tumblr and Reddit usage has slowed down a bit. A […]
The latest Twitter study from Semiocast indicates that the social media network reached half a billion accounts last month, lead by the US. Japan remains one of the most active countries, although growth has slowed.