Canadian businesses have become more aware of their environmental footprint in recent years. Green initiatives include reducing energy consumption, either in their own office or through service providers like website hosts and data storage centres. Our guest author suggests five ways your business can become more environmentally responsible, while also saving money.
By Whitney Joy Smith With the rise of the Internet and other global technologies, many Canadian companies seek to retain a remote staff. From reduced costs, to increased productivity, working remotely can provide your company with plenty of benefits.
By Michelle Brooks Whether you are a Canadian freelancer for the benefits of working from home or just for the chance to do something you’re passionate about, some things are good to keep in mind before choosing to do so. For instance, you need to know how to communicate with clients effectively while managing tight deadlines.
By Seph Cadiz If you’re like every online Canadian business wanting to rank on page one of Google, you leverage every possible SEO advantage at your disposal. With backlinks being one of the most influential search-ranking factors in Google’s search algorithm; wielding a diverse backlink skill set and profile will give you a leg up over […]
By Ryan Tyson Security is incredibly important for any business that uses cloud services. Unfortunately, with the cloud being so easy to work with for any size company, small-business owners sometimes don’t consider security risks when they start using the internet for their operations. Watch for these cloud security vulnerabilities that are easy to address, but […]
By Carol Bull In today’s fast-paced, technological world, your online brand is everything. Not only do you need to have your website on the first page of Google, but you also need to build social media profiles that your customers consider worth following. That’s no easy task because of the millions of users clamoring for […]
By Brenda Berg The internet is absolutely full, if not overflowing, with content. With this in mind, it’s understandable if you feel a little bit disheartened at the chances of creating content that will go viral.
By Ian McClarty Do you have a company blog? If not, it is time to start one. Almost every successful business connects with their customers through content marketing, or blogging. It’s a new way of marketing that allows the customers to know you are out there, and it gives others an intimate look at the company.
By David Hill Regardless of whether you’re running a personal blog, dabbling in eCommerce or starting to utilize content marketing, video is definitely something that you should consider including. Its impact is undeniable, and it has grown to become the most popular form of content on the internet – bar none.
By Martina Stricak Although we’re well into 2017, it’s never too late to start working on improving your marketing for this year and also for the future. Content marketing has been on the rise for a while and it’s definitely here to stay, as one of the key parts in every online marketing campaign.