Marketing

How to Start Affiliate Marketing in Canada

How to Start Affiliate Marketing in Canada

I’m a Canadian affiliate marketing veteran, having started in the late 90’s. That means I was there when huge affiliate networks like Commission Junction, Linkshare/Rakuten and Clickbank were born in 1997 & 1998, and I’ve witnessed the rise and fall of many other well-known networks. I was one of the first members of many of […]

Gift-Buyer’s Journey: Content Strategy Doubles Sales (Infographic)

Gift-Buyer’s Journey: Content Strategy Doubles Sales (Infographic)

The buyer journey typically refers to the steps a buyer takes when ordering a product, and ideally well after the product is received. When the buyer is shopping for a gift, you can double leads and sales opportunities by bringing the gift recipient into the process. Content that is strategically distributed before, during and after […]

The 7 Most Popular Types of Social Media Contests

The 7 Most Popular Types of Social Media Contests

Social media contests are all about engagement and actionable data. They pack more punch than traditional social media marketing due to the sharing potential, which you can encourage with entry requirements and features like bonus entries. It’s also a brilliant way to score coveted User Generated Content (UGC), such as photos and videos. Additionally, expert marketers […]

Reaching Canadian Consumers Through Niche Bloggers

Reaching Canadian Consumers Through Niche Bloggers

Bloggers can gain an impressive, loyal following on the social Web through excellent content, communication, and trust built through fellowship and familiarity. Their value to brands is in their influence over consumer purchasing, often in a very specific niche.  A nod of approval from the right blogger can seriously increase sales, and having one as […]

Convincing eCommerce Holiday Shoppers to Buy Early

Convincing eCommerce Holiday Shoppers to Buy Early

Your Christmas eCommerce campaigns should launch by early October if you want to take full advantage of online shoppers.  For the business-to-business (B2B) market, you should start even earlier.  The online holiday season starts early because it ends early due to shipping time, and other factors can amplify the urgency (such as a pandemic).  If […]

Canadian Stats and Online Marketing Tricks to Make Halloween a Treat

Canadian Stats and Online Marketing Tricks to Make Halloween a Treat

Online shopping for Halloween is expected to grow in Canada in 2020, thanks in part to the pandemic and more savvy online marketing.  Canadians are taking enough of a currency exchange hit when ordering from the US to discourage it.  Additionally, more and more Canadians are showing a preference for shopping in their own country […]

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