Marketing

Reaching Canadian Consumers Through Niche Bloggers

Reaching Canadian Consumers Through Niche Bloggers

Bloggers can gain an impressive, loyal following on the social Web through excellent content, communication, and trust built through fellowship and familiarity. Their value to brands is in their influence over consumer purchasing, often in a very specific niche.  A nod of approval from the right blogger can seriously increase sales, and having one as […]

Convincing eCommerce Holiday Shoppers to Buy Early

Convincing eCommerce Holiday Shoppers to Buy Early

Your Christmas eCommerce campaigns should launch by early October if you want to take full advantage of online shoppers.  For the business-to-business (B2B) market, you should start even earlier.  The online holiday season starts early because it ends early due to shipping time, and other factors can amplify the urgency (such as a pandemic).  If […]

Canadian Stats and Online Marketing Tricks to Make Halloween a Treat

Canadian Stats and Online Marketing Tricks to Make Halloween a Treat

Online shopping for Halloween is expected to grow in Canada in 2020, thanks in part to the pandemic and more savvy online marketing.  Canadians are taking enough of a currency exchange hit when ordering from the US to discourage it.  Additionally, more and more Canadians are showing a preference for shopping in their own country […]

How to Use Content Marketing to Skyrocket Holiday Sales

How to Use Content Marketing to Skyrocket Holiday Sales

The value of content marketing for both Business to Business (B2B) and Business to Consumer (B2C) companies has been proven to a point of universal acceptance, yet it is still underutilized in Canadian eCommerce. Using content to its fullest extent and developing a working strategy is even more rare. The holiday season offers plenty of […]

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