Marketing

2019 Top CPS and CPA Affiliate Networks Revealed

2019 Top CPS and CPA Affiliate Networks Revealed

The annual ranking of Cost per Sale (CPS) and Cost per Action or Cost Per Acquisition (CPA) affiliate networks for 2019 has been revealed by mThink. The ranking is based on their Blue Book Survey of thousands of active performance marketing industry professionals, along with a panel of performance marketing industry experts and mThink’s research. […]

How to Use Content Marketing to Skyrocket Holiday Sales ©

How to Use Content Marketing to Skyrocket Holiday Sales ©

The value of content marketing for both Business to Business (B2B) and Business to Consumer (B2C) companies has been proven to a point of universal acceptance, yet it is still underutilized in Canadian eCommerce. Using content to its fullest extent and developing a working strategy is even more rare. The holiday season offers plenty of […]

PA30+ Canadian-Owned Blogs for Blogger Outreach and Guest Posts

PA30+ Canadian-Owned Blogs for Blogger Outreach and Guest Posts

Popular blogs with a respectable page rank (PR) or page authority (PA) are the usual target for public relations (PR) professionals or brands looking for ambassadors.  While it is no longer a method of increasing link popularity for search engines, page rank of three or higher (or page authority of 30 or higher) gives them […]

Canadian Stat’s and Online Marketing Tricks to Make Halloween a Treat ©

Canadian Stat’s and Online Marketing Tricks to Make Halloween a Treat ©

Online shopping for Halloween is expected to grow in Canada in 2018, thanks in part to more savvy online marketing.  While the Canadian dollar is slightly higher, Canadians still take enough of a hit when ordering from the US to discourage it.  Additionally, more and more Canadians are showing a preference for shopping in their […]

Study: Autumn Marketing Maximizes Black Friday Sales / Traffic

Study: Autumn Marketing Maximizes Black Friday Sales / Traffic

Delivering Black Friday and Cyber Monday messages over time results in more sales and website traffic, according to a new UK study by Conversant. Results prove the ideal time to launch campaigns is in September. Given that UK consumer behaviour more closely reflects that of Canadian consumers than American consumer behaviour, we can assume that […]

Use Organic Local SEO to Increase Foot Traffic (Statistics & Tips) ©

Use Organic Local SEO to Increase Foot Traffic (Statistics & Tips) ©

Canadian consumers are searching for, and finding, products and services through local searches on major search engines. In fact, online searches are the first step of most purchasing journeys, whether the shopper is looking for online or physical stores. This trend has lead to effective online marketing strategies that increase foot traffic for local businesses.

Top Keyword Research and Competitive Intelligence Tools ©

Top Keyword Research and Competitive Intelligence Tools ©

Keyword research for paid or organic search engine optimization (SEO) is a necessary practice that can go well beyond finding popular keywords. Keyword research tools have evolved to include a broad range of functionality, such as competitive intelligence research, niche keywords, common misspellings, irrelevant keyword cleanup, social mentions, synonyms, targeted search, analytics, and much more.  […]

Reaching Canadian Consumers Through Niche Bloggers ©

Reaching Canadian Consumers Through Niche Bloggers ©

Bloggers can gain an impressive, loyal following on the social Web through excellent content, communication, and trust built through fellowship and familiarity. Their value to brands is in their influence over consumer purchasing, often in a very specific niche.  A nod of approval from the right blogger can seriously increase sales, and having one as […]

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