Marketing

Brand Management: Top 5 Strategies to Build Customer Loyalty

Brand Management: Top 5 Strategies to Build Customer Loyalty

Customer retention and repeat purchases are always critical for businesses that want a healthy bottom line, but it’s even more important in an unstable economy and evolving search environment. Fortunately, from apps to influencers, brands are enjoying spectacular success in bringing their brand management into the online world. Nowhere is that more true than in […]

12 Ways Successful Virtual Assistants Find New Clients

12 Ways Successful Virtual Assistants Find New Clients

One of the biggest challenges a Virtual Assistant (VA) faces is the perpetual need to find new clients. Businesses and individuals who hire virtual assistants are often looking for temporary help, and ongoing contracts can be tough to land. It’s a constant effort to bring in new and repeat clients.

How You Can Make MORE Money From Affiliate Marketing

How You Can Make MORE Money From Affiliate Marketing

Affiliate marketing is one of the most passive ways to generate revenue online, but it isn’t fully passive. In reality, publishers who make the most money with affiliate marketing put in a lot of thought, time & effort to promote their brand partners and increase conversions. That said, this lucrative marketing tactic is expected to […]

10 Victoria Day Online Marketing Tips for Canadian Businesses

10 Victoria Day Online Marketing Tips for Canadian Businesses

Victoria Day (Fête de la Reine) is officially celebrated in Canada as the birthday of our sovereign (initially, in celebration of Queen Victoria’s birthday). It falls on the last Monday before May 25th. While we do have a large number of royal fans in this country, more often than not they’re celebrating the federal holiday […]

10 Top B2B Affiliate Programs Plus Tips

10 Top B2B Affiliate Programs Plus Tips

Does your business target other businesses (B2B)? You’ll be happy to hear you can diversify your revenue sources with affiliate marketing and give your bottom line a healthy boost. With experts predicting Affiliate Marketing Will Grow to $39,805.4 Million US by 2031, there’s plenty of pie to go around.  In my experience (25 years), business-to-business […]

Affiliate Marketing Without a Website

Affiliate Marketing Without a Website

After joining an affiliate program (also known as a referral program or partner program), affiliate marketers usually begin by placing an ad on their website. Visitors to the website click on the text link or display ad, which takes them to the advertiser’s site via an affiliate tracking link. If the visitor makes a purchase […]

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