Marketing Archives - Canadian's Internet Business

Reaching Canadian Consumers Through Niche Bloggers ©

By Melody McKinnon on June 15, 2018 7 Comments Canadian consumers, Canadian marketing, social media

Bloggers can gain an impressive, loyal following on the social Web through excellent content, communication, and trust built through fellowship and familiarity. Their value to brands is in their influence over consumer purchasing, often in a very specific niche. A nod of approval from the right blogger can seriously increase sales, and having one as […]

ClickBank University Teaches An Entirely New Level of Affiliate Marketing

By Melody McKinnon on April 30, 2018 No Comment Affiliate income, Canadian affiliate marketing, Canadian affiliate programs

ClickBank launched shortly after I started working online, 20+ years ago. They quickly established themselves as a lucrative affiliate network for both people selling digital products, and those who wanted to offer digital products while earning a commission on sales.

The Three Step Online Marketing Communications Plan ©

By Melody McKinnon on April 18, 2018 4 Comments Canadian marketing, Canadian Marketing Communications

Canadian businesses are sold on the benefits of online marketing and communications, but many still struggle to implement a strategy that effectively combines the two. This often results in dismissal of digital communications as ineffective, when in fact it was the plan itself (or the person implementing it) that was ineffective.

The Best Affiliate Program Networks for Canadians ©

By Melody McKinnon on April 3, 2018 10 Comments Affiliate income, Canadian affiliate marketing, Canadian affiliate programs, Canadian web-based business

Finding the best affiliate program network in Canada is serious business that can have a major impact on your online income. There are so many networks, each with their own terms and conditions, and it’s common for individual affiliate programs to have their own rules on top of that. Some networks have a higher payout […]

Overcome the Big 5 Challenges Facing Email Marketers ©

By Melody McKinnon on February 26, 2018 4 Comments Canadian marketing, Canadian Mobile Marketing, Canadian statistics, Ezine / Newsletter Publishing

Email is still the most popular and potentially lucrative tool in cyberspace. It retains its lead in every age group over social media networks in Canada, which is significant considering Canada leads the World in social media usage. Smart marketers continue to focus on email as a marketing tool, but two recent reports agree that […]

A Staggering 90% of Canadian Online Moms Love YouTube

By Melody McKinnon on January 24, 2018 2 Comments Canadian consumers, Canadian marketing, Canadian statistics, social media

Statistics indicate YouTube is a favourite social network of online moms in Canada. A staggering nine out of ten Canadian moms visit YouTube at least once every month. Smart brands are following them there to engage them and ultimately win sales from these powerful shoppers. We’ve brought together recent Canadian statistics from Google and other […]

How to Use Content Marketing to Skyrocket Holiday Sales ©

By Melody McKinnon on December 1, 2017 6 Comments Canadian affiliate marketing, Canadian Blogging, Canadian Content Marketing, Canadian e-commerce, Canadian holiday marketing

The value of content marketing for both Business to Business (B2B) and Business to Consumer (B2C) companies has been proven to a point of universal acceptance, yet it is still underutilized in Canadian eCommerce. Using content to its fullest extent and developing a working strategy is even more rare. The holiday season offers plenty of […]

By Melody McKinnon on September 21, 2017 4 Comments Canadian e-commerce, Canadian holiday marketing

Canadian Stat’s and Online Marketing Tricks to Make Halloween a Treat ©

Online shopping for Halloween is expected to grow in Canada in 2017, thanks in part to more savvy online marketing. While the Canadian dollar is slightly higher this year, Canadians still take enough of a hit when ordering from the US to discourage it. Additionally, more and more Canadians are showing a preference for shopping […]

By Melody McKinnon on September 13, 2017 7 Comments Canadian e-commerce, Canadian holiday marketing, Christmas

How to Get eCommerce Holiday Shoppers to Buy Early ©

Your Christmas eCommerce campaigns should launch by early October if you want to take full advantage of online shoppers. The online holiday season starts early because it ends early due to shipping time. If you serve Canadians from another country or export your products outside of Canada, even more time is required for guaranteed delivery.

Get Your Digital Marketing Priorities Straight (Benchmark Data)

By Melody McKinnon on August 10, 2017 No Comment Canadian marketing, Canadian statistics

It doesn’t seem like too long ago that digital marketing priorities consisted of a website, email marketing, banner advertising and maybe some ads in a search engine. Now there is a long list of marketing tactics and strategic planning involved in every effective online campaign.