Marketing

To Me, From Me: Canadians Like to Buy Gifts for Themselves (Infographic)

To Me, From Me: Canadians Like to Buy Gifts for Themselves (Infographic)

Marketing to people who are shopping for gifts is a critical part of most product-based sales strategies. Self-gifting is often overlooked, however, unless the product revolves around self-indulgence. This poll suggests Canadian consumers are generous with themselves, especially the younger generation. What are Canadians buying for themselves? Clothing (especially women) Electronics (especially men) Dining out […]

Convincing eCommerce Holiday Shoppers to Buy Early

Convincing eCommerce Holiday Shoppers to Buy Early

Your Christmas eCommerce campaigns should launch by early October if you want to take full advantage of online shoppers.  For the business-to-business (B2B) market, you should start even earlier.  The online holiday season starts early because it ends early due to shipping time.  If you serve Canadians from another country or export your products outside […]

Canadian Stat’s and Online Marketing Tricks to Make Halloween a Treat

Canadian Stat’s and Online Marketing Tricks to Make Halloween a Treat

Online shopping for Halloween is expected to grow in Canada in 2019, thanks in part to more savvy online marketing.  While the Canadian dollar is slightly higher, Canadians still take enough of a hit when ordering from the US to discourage it.  Additionally, more and more Canadians are showing a preference for shopping in their […]

2019 Report: Social Media Use in Canada

2019 Report: Social Media Use in Canada

Almost 90 percent of Canadians have an internet connection, according to the Canadian Internet Registration Authority (CIRA).  Nearly all of them use social media to some extent, and 61 percent engage on social media every single day. Marketers and business owners are learning how to reach them and engage them, but first they need to […]

How to Start Affiliate Marketing in Canada ©

How to Start Affiliate Marketing in Canada ©

I’m a Canadian affiliate marketing veteran, having started in the late 90’s. That means I was there when huge affiliate networks like Commission Junction and Clickbank were born in 1998, and I’ve witnessed the rise and fall of many other well-known networks. I was one of the first members of many of those networks and […]

How to Start an Affiliate Program for a Canadian Business ©

How to Start an Affiliate Program for a Canadian Business ©

The most powerful, effective, efficient and economical way to market your Canadian products or services online is through an affiliate program (also known as Associate Programs or Partner Programs). Affiliate programs are based on performance, allowing you to advertise on countless websites around the world, yet only pay for it when a sale is made. […]

6 Ways the Pro’s Turn Traffic Into Subscribers, Leads & Sales

6 Ways the Pro’s Turn Traffic Into Subscribers, Leads & Sales

Capturing leads and converting them to revenue are two of the most critical, yet elusive, goals of virtually every business. Small businesses, major corporations, retailers, bloggers and digital marketers everywhere, all understand how important it is to their success. Further complicating matters is the fact that this challenge is in a perpetual state of change. […]

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