By Darwin Liu Most ecommerce businesses rely heavily on advertising to draw customers to their websites and, in the case of retargeting, remind them of past visits or past purchase intentions. When it comes to measuring ad spend, there are a handful of common pitfalls that every ecommerce business must know how to navigate.
Your Christmas ecommerce campaigns should be in full swing by October if you want to take full advantage of online shoppers. For the business-to-business (B2B) market, you should start even earlier. The online holiday season starts early because it ends early due to shipping time, and other factors can amplify the urgency (such as a […]
Online shopping for Halloween is expected to grow in Canada in 2021 (by share of online vs. offline purchases), thanks in part to the pandemic and more savvy online marketing. However, due to limited socializing and fewer participating in trick-or-treat rituals this year, Halloween sales may drop overall.
By Darwin Liu In 2020 the ecommerce industry saw an increase in consumer spending by 44% year over year because of the pandemic. While many government restrictions have relaxed, 2021’s holiday season is still expected to see exceptional growth in online sales.
By Darwin Liu Nine out of the top 10 global ecommerce companies saw double-digit revenue growth due to the Covid-19 pandemic, which means there is an abundance of opportunities to make your mark on the ecommerce world post-pandemic. As the market continues to grow, ecommerce leaders are identifying trends that have the potential to transform […]
This feature is sponsored by Create Digital Growth
TikTok is one of the hottest social networks online today. The app has been downloaded over 2 billion times globally. Canadians are embracing TikTok in a big way, but marketers have remained unsure of how to utilize the micro-video social network to reach them.
Some of the most commonly-used search terms among Canadian shoppers are Canadian, Canada, and/or the name of a province, such as “buy business supplies Alberta Canada”. This is also true of shoppers searching for local stores, restaurants, etc. Search engines use keywords and other methods to determine the physical location of business websites, be that […]
Online learning products are one of the hottest digital downloads in the world and their growth rate shows no signs of slowing down. The global demand for online education is high and Canada is no exception.
One of the biggest challenges a Virtual Assistant (VA) faces is the perpetual need to find new clients. Businesses and individuals who hire virtual assistants are often looking for temporary help, and ongoing contracts can be tough to land. It’s a constant effort to bring in new and repeat clients.