Marketing

Study: September Marketing Maximizes Black Friday Sales / Traffic

Study: September Marketing Maximizes Black Friday Sales / Traffic

Delivering Black Friday and Cyber Monday messages over time results in more sales and website traffic, according to a new UK study by Conversant. Results prove the ideal time to launch campaigns is in September. Given that UK consumer behaviour more closely reflects that of Canadian consumers than American consumer behaviour, we can assume that […]

Use Organic Local SEO to Increase Foot Traffic (Statistics & Tips) ©

Use Organic Local SEO to Increase Foot Traffic (Statistics & Tips) ©

Canadian consumers are searching for, and finding, products and services through local searches on major search engines. In fact, online searches are the first step of most purchasing journeys, whether the shopper is looking for online or physical stores. This trend has lead to effective online marketing strategies that increase foot traffic for local businesses.

Top Keyword Research and Competitive Intelligence Tools ©

Top Keyword Research and Competitive Intelligence Tools ©

Keyword research for paid or organic search engine optimization (SEO) is a necessary practice that can go well beyond finding popular keywords. Keyword research tools have evolved to include a broad range of functionality, such as competitive intelligence research, niche keywords, common misspellings, irrelevant keyword cleanup, social mentions, synonyms, targeted search, analytics, and much more.  […]

Reaching Canadian Consumers Through Niche Bloggers ©

Reaching Canadian Consumers Through Niche Bloggers ©

Bloggers can gain an impressive, loyal following on the social Web through excellent content, communication, and trust built through fellowship and familiarity. Their value to brands is in their influence over consumer purchasing, often in a very specific niche.  A nod of approval from the right blogger can seriously increase sales, and having one as […]

The Best Affiliate Program Networks for Canadians ©

The Best Affiliate Program Networks for Canadians ©

Finding the best affiliate program network in Canada is serious business that can have a major impact on your online income. There are so many networks, each with their own terms and conditions, and it’s common for individual affiliate programs to have their own rules on top of that. Some networks have a higher payout […]

15 Easy Ways to Let Search Engines Know Your Business is Canadian

15 Easy Ways to Let Search Engines Know Your Business is Canadian

Some of the most commonly used search words by Canadian shoppers are Canadian, Canada, and/or the name of a province, such as “buy business supplies Alberta Canada”. This is also true of shoppers searching for local stores, restaurants, etc.  Search engines use keywords and other methods to determine the location of business websites, be that […]

Overcome the Big 5 Challenges Facing Email Marketers ©

Overcome the Big 5 Challenges Facing Email Marketers ©

Email is still the most popular and potentially lucrative tool in cyberspace. It retains its lead in every age group over social media networks in Canada, which is significant considering Canada leads the World in social media usage. Smart marketers continue to focus on email as a marketing tool, but two recent reports agree that […]

A Staggering 90% of Canadian Online Moms Love YouTube

A Staggering 90% of Canadian Online Moms Love YouTube

Statistics indicate YouTube is a favourite social network of online moms in Canada. A staggering nine out of ten Canadian moms visit YouTube at least once every month. Smart brands are following them there to engage them and ultimately win sales from these powerful shoppers. We’ve brought together recent Canadian statistics from Google and other […]

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