The most powerful, effective, efficient and economical way to market your Canadian products or services online is through an affiliate program (also known as Associate Programs or Partner Programs). Affiliate programs are based on performance, allowing you to advertise on countless websites around the world, yet only pay for it when a sale is made.
By Geoffrey Blanc Canadian organizations rely on email for almost everything: public notices, customer updates, program launches, and day-to-day operations. Yet the tools behind those messages often run on assumptions that do not match Canada’s privacy laws or the expectations of the people receiving them.
Guest posting is a common practice in which you write a blog post for another blog. It’s typically a marketing tactic used to increase brand awareness, drive traffic, and invite engagement from a specific group. Blogs that accept guest posts usually have guidelines on their website.
The value of content marketing for both Business to Business (B2B) and Business to Consumer (B2C) companies has been proven to a point of universal acceptance, yet it is still underutilized in Canadian ecommerce. Using content to its fullest extent and developing a working strategy is even more rare. The holiday season offers countless opportunities […]
I’m a Canadian affiliate marketing pioneer, having started in the late 90’s. That means I was there when huge affiliate networks like Commission Junction, Linkshare/Rakuten and Clickbank were born in 1997 & 1998, and I’ve witnessed the rise and fall of many other well-known networks. I was one of the first members of some of […]
Online shopping for Halloween is expected to grow in Canada in 2025 (by share of online vs. offline purchases), thanks in part to more savvy online marketing. Participation in the creepy holiday is expected to be high this year.
We know our target market and we’ve done extensive research on our customer avatar. But how are we luring and capturing gift shoppers that land on our website looking for the perfect present? It’s the recipient who would be best represented by our customer avatar, but that doesn’t help us engage the stranger doing the […]
How Mother Nature impacts emotions, shapes memories, drives action, and boosts marketing success.
Online businesses have been eagerly anticipating Autumn as the beginning of an especially profitable period. Holiday shopping starts earlier online, and we see a steady increase of other sales as well. It all starts with back-to-school in September and continues right through the holiday season
About This Column This monthly column on Online Business Canada is intended to inspire action. You know digital transformation is critical to growing your business, but there are so many moving parts and so much to learn! It’s easier to navigate if someone points you in the right direction so you can take the first […]
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