Finding the best affiliate program network in Canada is serious business that can have a major impact on your online income. There are so many networks, each with their own terms and conditions, and it’s common for individual affiliate programs to have their own rules on top of that. Some networks have a higher payout […]
Guest posting is a common practice in which you write a blog post for another blog. It’s typically a marketing tactic used to increase brand awareness, drive traffic, and invite engagement from a specific group. Blogs that accept guest posts usually have guidelines on their website. The Benefits of Guest Posting While guest posting for […]
The value of content marketing for both Business to Business (B2B) and Business to Consumer (B2C) companies has been proven to a point of universal acceptance, yet it is still underutilized in Canadian ecommerce. Using content to its fullest extent and developing a working strategy is even more rare. The holiday season offers plenty of […]
VANCOUVER, BC — November, 2022 — Social media moves fast, and to remain competitive in what will be a defining year to come, brands need a complete view of the emerging trends set to shape the social landscape in 2023. Bridging this gap, Hootsuite is excited to today announce the launch of its seventh annual […]
Affiliate marketing has evolved into so much more than a cost-effective tool for brand awareness and traffic. Initially, brands largely viewed the internet as a broadcasting tool. Now they’re recognizing it as a powerful way to reach their customers and consumers in general. Advertisers and their marketing departments have discovered the engagement potential, as well […]
Affiliate marketing isn’t the passive ‘set it and forget it’ source of revenue that many would have you believe. Success relies on making sales, which requires a fluid strategy that changes based on consumer behaviour. At no time is it more important to review and adjust your strategy than during tough economic times.
Most of us are aware of how Canadian consumers feel about beginning Christmas holiday promotions too early. We do have a good reason for early promotion online, however, since our season ends earlier due to shipping. While we can be forgiven for that, we still have an obligation to respect our fallen heroes, and those […]
Online shopping for Halloween is expected to grow in Canada in 2022 (by share of online vs. offline purchases), thanks in part to the pandemic and more savvy online marketing. Participation in the creepy holiday is expected to be near normal this year.
I started affiliate marketing in the 90’s. Back then, none of us knew what we were doing and mistakes could happen. Affiliate Managers – when there was one designated at all – fumbled their way through with trial and error. Terms and conditions for joining affiliate programs were inconsistent at best, completely unreasonable at worst. […]
Bloggers can gain an impressive, loyal following on the social Web through excellent content, communication, and trust built through fellowship and familiarity. Their value to brands is in their influence over consumer purchasing, often in a very specific niche.