Marketing

The Best Affiliate Program Networks for Canadians

The Best Affiliate Program Networks for Canadians

Finding the best affiliate program network in Canada is serious business that can have a major impact on your online income. There are so many networks, each with their own terms and conditions, and it’s common for individual affiliate programs to have their own rules on top of that. Some networks have a higher payout […]

How to Use Content Marketing to Skyrocket Holiday Sales

How to Use Content Marketing to Skyrocket Holiday Sales

The value of content marketing for both Business to Business (B2B) and Business to Consumer (B2C) companies has been proven to a point of universal acceptance, yet it is still underutilized in Canadian ecommerce. Using content to its fullest extent and developing a working strategy is even more rare. The holiday season offers plenty of […]

Affiliate Marketing 2023 – Brands/Affiliates Expand Their Strategy

Affiliate Marketing 2023 – Brands/Affiliates Expand Their Strategy

Affiliate marketing has evolved into so much more than a cost-effective tool for brand awareness and traffic. Initially, brands largely viewed the internet as a broadcasting tool. Now they’re recognizing it as a powerful way to reach their customers and consumers in general. Advertisers and their marketing departments have discovered the engagement potential, as well […]

10 Types of Affiliate Programs That Earn More in Tough Times

10 Types of Affiliate Programs That Earn More in Tough Times

Affiliate marketing isn’t the passive ‘set it and forget it’ source of revenue that many would have you believe. Success relies on making sales, which requires a fluid strategy that changes based on consumer behaviour. At no time is it more important to review and adjust your strategy than during tough economic times.

How to Respectfully Start Holiday Marketing Before Remembrance Day

How to Respectfully Start Holiday Marketing Before Remembrance Day

Most of us are aware of how Canadian consumers feel about beginning Christmas holiday promotions too early.  We do have a good reason for early promotion online, however, since our season ends earlier due to shipping.  While we can be forgiven for that, we still have an obligation to respect our fallen heroes, and those […]

6 Signs You’ve Joined a Bad Affiliate Program

6 Signs You’ve Joined a Bad Affiliate Program

I started affiliate marketing in the 90’s. Back then, none of us knew what we were doing and mistakes could happen. Affiliate Managers – when there was one designated at all – fumbled their way through with trial and error. Terms and conditions for joining affiliate programs were inconsistent at best, completely unreasonable at worst. […]

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