Marketing

Traditional vs. Digital Ad Spending in Canada

By Melody McKinnon on June 9, 2019 1 Comment Canadian marketing, Canadian statistics

Canadian marketers know they need to be where Canadian consumers are. 2018 was the first time companies spent more on digital marketing than advertising on traditional media (TV, radio and print), according to a recent eMarketer report. However, savvy marketers have been investing more into digital than traditional media for quite some time now. Just […]

How to Start Affiliate Marketing in Canada ©

By Melody McKinnon on May 2, 2019 2 Comments Affiliate income, Canadian affiliate marketing, Canadian affiliate programs, Canadian web-based business, work at home Canada

I’m a Canadian affiliate marketing veteran, having started in the late 90’s. That means I was there when huge affiliate networks like Commission Junction and Clickbank were born in 1998, and I’ve witnessed the rise and fall of many other well-known networks. I was one of the first members of many of those networks and […]

How to Start an Affiliate Program for a Canadian Business ©

By Melody McKinnon on April 8, 2019 18 Comments Canadian affiliate marketing, Canadian affiliate programs, Canadian e-commerce, Canadian Retail, infoproduct

The most powerful, effective, efficient and economical way to market your Canadian products or services online is through an affiliate program (also known as Associate Programs or Partner Programs). Affiliate programs are based on performance, allowing you to advertise on countless websites around the world, yet only pay for it when a sale is made. […]

6 Ways the Pro’s Turn Traffic Into Subscribers, Leads & Sales

By Melody McKinnon on March 3, 2019 No Comment Ezine / Newsletter Publishing, marketing, Sales

Capturing leads and converting them to revenue are two of the most critical, yet elusive, goals of virtually every business. Small businesses, major corporations, retailers, bloggers and digital marketers everywhere, all understand how important it is to their success. Further complicating matters is the fact that this challenge is in a perpetual state of change. […]

The Most Effective vs the Most Difficult Digital Marketing Tactics

By Melody McKinnon on February 22, 2019 No Comment Canadian marketing

Marketers have become more comfortable with digital marketing overall in 2019. Statistics show they enjoy success with social media, content and eMail marketing, along with SEO. Data & AI-driven marketing and Programmatic Advertising continues to be a thorn in their side, however.

2019 Top CPS and CPA Affiliate Networks Revealed

By Melody McKinnon on January 7, 2019 No Comment Affiliate income, Canadian affiliate marketing, Canadian affiliate programs

The annual ranking of Cost per Sale (CPS) and Cost per Action or Cost Per Acquisition (CPA) affiliate networks for 2019 has been revealed by mThink. The ranking is based on their Blue Book Survey of thousands of active performance marketing industry professionals, along with a panel of performance marketing industry experts and mThink’s research. […]

Experts Reveal Top 12 Types of Web Analytics Tools ©

By Melody McKinnon on December 22, 2018 8 Comments analytics, Canadian marketing

The most valuable numbers Canadian businesses can have is data about their own customers and website. Web analytics tools are critical to collecting, analyzing and using data. Data defines our past and refines our future through tools that enable us to find specific answers. This, in turn, can inspire and support strategic marketing and company-wide […]

Canadian Report: English and French Use of Voice Search

By Melody McKinnon on December 4, 2018 No Comment Canadian consumers, Canadian marketing, Search Engine Optimization (SEO)

TORONTO, Nov. 30, 2018 /PRNewswire/ — Mindshare Canada has released a new report uncovering what Canadians say to their smart speakers.

By Melody McKinnon on November 26, 2018 6 Comments Canadian affiliate marketing, Canadian Blogging, Canadian Content Marketing, Canadian e-commerce, Canadian holiday marketing

How to Use Content Marketing to Skyrocket Holiday Sales ©

The value of content marketing for both Business to Business (B2B) and Business to Consumer (B2C) companies has been proven to a point of universal acceptance, yet it is still underutilized in Canadian eCommerce. Using content to its fullest extent and developing a working strategy is even more rare. The holiday season offers plenty of […]

PA30+ Canadian-Owned Blogs for Blogger Outreach and Guest Posts

By Melody McKinnon on October 11, 2018 19 Comments Blogger Outreach, Canadian Blogging, Canadian marketing, Canadian Public Relations (PR)

Popular blogs with a respectable page rank (PR) or page authority (PA) are the usual target for public relations (PR) professionals or brands looking for ambassadors. While it is no longer a method of increasing link popularity for search engines, page rank of three or higher (or page authority of 30 or higher) gives them […]