Marketing Archives - Canadian's Internet Business

PA30+ Canadian-Owned Blogs for Blogger Outreach and Guest Posts

By Melody McKinnon on October 11, 2018 15 Comments Blogger Outreach, Canadian Blogging, Canadian marketing, Canadian Public Relations (PR)

Popular blogs with a respectable page rank (PR) or page authority (PA) are the usual target for public relations (PR) professionals or brands looking for ambassadors. While it is no longer a method of increasing link popularity for search engines, page rank of three or higher (or page authority of 30 or higher) gives them […]

Canadian Stat’s and Online Marketing Tricks to Make Halloween a Treat ©

By Melody McKinnon on October 2, 2018 4 Comments Canadian e-commerce, Canadian holiday marketing

Online shopping for Halloween is expected to grow in Canada in 2018, thanks in part to more savvy online marketing. While the Canadian dollar is slightly higher, Canadians still take enough of a hit when ordering from the US to discourage it. Additionally, more and more Canadians are showing a preference for shopping in their […]

Study: Autumn Marketing Maximizes Black Friday Sales / Traffic

By Melody McKinnon on September 11, 2018 No Comment

Delivering Black Friday and Cyber Monday messages over time results in more sales and website traffic, according to a new UK study by Conversant. Results prove the ideal time to launch campaigns is in September. Given that UK consumer behaviour more closely reflects that of Canadian consumers than American consumer behaviour, we can assume that […]

Use Organic Local SEO to Increase Foot Traffic (Statistics & Tips) ©

By Melody McKinnon on September 7, 2018 6 Comments Canadian marketing, Canadian statistics, multi-channel marketing Canada, Search Engine Optimization (SEO)

Canadian consumers are searching for, and finding, products and services through local searches on major search engines. In fact, online searches are the first step of most purchasing journeys, whether the shopper is looking for online or physical stores. This trend has lead to effective online marketing strategies that increase foot traffic for local businesses.

Top Keyword Research and Competitive Intelligence Tools ©

By Melody McKinnon on August 31, 2018 12 Comments Canadian marketing, SEO

Keyword research for paid or organic search engine optimization (SEO) is a necessary practice that can go well beyond finding popular keywords. Keyword research tools have evolved to include a broad range of functionality, such as competitive intelligence research, niche keywords, common misspellings, irrelevant keyword cleanup, social mentions, synonyms, targeted search, analytics, and much more. […]

Reaching Canadian Consumers Through Niche Bloggers ©

By Melody McKinnon on June 15, 2018 7 Comments Canadian consumers, Canadian marketing, social media

Bloggers can gain an impressive, loyal following on the social Web through excellent content, communication, and trust built through fellowship and familiarity. Their value to brands is in their influence over consumer purchasing, often in a very specific niche. A nod of approval from the right blogger can seriously increase sales, and having one as […]

ClickBank University Teaches An Entirely New Level of Affiliate Marketing

By Melody McKinnon on April 30, 2018 No Comment Affiliate income, Canadian affiliate marketing, Canadian affiliate programs

ClickBank launched shortly after I started working online, 20+ years ago. They quickly established themselves as a lucrative affiliate network for both people selling digital products, and those who wanted to offer digital products while earning a commission on sales.

By Melody McKinnon on April 18, 2018 4 Comments Canadian marketing, Canadian Marketing Communications

The Three Step Online Marketing Communications Plan ©

Canadian businesses are sold on the benefits of online marketing and communications, but many still struggle to implement a strategy that effectively combines the two. This often results in dismissal of digital communications as ineffective, when in fact it was the plan itself (or the person implementing it) that was ineffective.

By Melody McKinnon on April 3, 2018 10 Comments Affiliate income, Canadian affiliate marketing, Canadian affiliate programs, Canadian web-based business

The Best Affiliate Program Networks for Canadians ©

Finding the best affiliate program network in Canada is serious business that can have a major impact on your online income. There are so many networks, each with their own terms and conditions, and it’s common for individual affiliate programs to have their own rules on top of that. Some networks have a higher payout […]

15 Easy Ways to Let Search Engines Know Your Business is Canadian

By Melody McKinnon on March 16, 2018 10 Comments Canadian e-commerce, Canadian marketing, Canadian Retail, Canadian Search Engine Optimization, Canadian web-based business

Some of the most commonly used search words by Canadian shoppers are Canadian, Canada, and/or the name of a province, such as “buy business supplies Alberta Canada”. This is also true of shoppers searching for local stores, restaurants, etc. Search engines use keywords and other methods to determine the location of business websites, be that […]