Marketing

5+ Effective Social Media Platforms You Probably Haven’t Heard Of

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5+ Effective Social Media Platforms You Probably Haven’t Heard Of

Visibility has become an almost insurmountable challenge on today’s crowded internet. Even if you ‘pay to play,’ it’s becoming much more difficult (and expensive) to be seen on social media networks and search engines. These digital marketing spaces are ripe for disruption and poised for evolution, which may include specialty search engines and niche social […]

How to Find Info for Your Online Customer Profile (Avatar/Persona)

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How to Find Info for Your Online Customer Profile (Avatar/Persona)

Canadian businesses are finally embracing the internet as a sales and marketing tool. One of the first things that may come as a surprise in the digital world, are the differences between online and offline shoppers. That naturally extends to the profiles of their ideal customers.

10 Victoria Day Online Marketing Tips for Canadian Businesses

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10 Victoria Day Online Marketing Tips for Canadian Businesses

Victoria Day (Fête de la Reine) is officially celebrated in Canada as the birthday of our sovereign (initially, in celebration of Queen Victoria’s birthday). It falls on the last Monday before May 25th. While we do have a large number of royal fans in this country, more often than not they’re celebrating the federal holiday […]

14 Ways to Vet Advertisers Before Joining Their Affiliate Program

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14 Ways to Vet Advertisers Before Joining Their Affiliate Program

When you advertise for affiliates, your reputation can ride on theirs and vice versa. It’s important to be confident in their ability to serve your ideal customer with integrity and reliability. Their products or services should be exceptional. But how do you vet them?

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