Marketing Archives ⋆ Canadian's Internet Business

To Me, From Me: Canadians Like to Buy Gifts for Themselves (Infographic)

By Melody McKinnon on October 5, 2019 No Comment Canadian consumers, Canadian demographics, Canadian marketing, Canadian Retail, infographic

Marketing to people who are shopping for gifts is a critical part of most product-based sales strategies. Self-gifting is often overlooked, however, unless the product revolves around self-indulgence. This poll suggests Canadian consumers are generous with themselves, especially the younger generation. What are Canadians buying for themselves? Clothing (especially women) Electronics (especially men) Dining out […]

Convincing eCommerce Holiday Shoppers to Buy Early

By Melody McKinnon on September 29, 2019 7 Comments Canadian e-commerce, Canadian holiday marketing, Christmas

Your Christmas eCommerce campaigns should launch by early October if you want to take full advantage of online shoppers. For the business-to-business (B2B) market, you should start even earlier. The online holiday season starts early because it ends early due to shipping time. If you serve Canadians from another country or export your products outside […]

Canadian Stat’s and Online Marketing Tricks to Make Halloween a Treat

By Melody McKinnon on September 19, 2019 4 Comments Canadian e-commerce, Canadian holiday marketing

Online shopping for Halloween is expected to grow in Canada in 2019, thanks in part to more savvy online marketing. While the Canadian dollar is slightly higher, Canadians still take enough of a hit when ordering from the US to discourage it. Additionally, more and more Canadians are showing a preference for shopping in their […]

Learn YouTube Marketing for Your Small Business (Infographic)

By Melody McKinnon on September 10, 2019 No Comment Canadian marketing, social media

Canadians of all ages are noted for their enthusiastic consumption of online videos. Our Social Media Use in Canada report reveals that 72 percent of Millennials, 67 percent of GenX and 50 percent of Baby Boomers on YouTube. Sixteen percent of Canadians follow businesses on YouTube, with many more finding companies at random as they […]

Digital Marketing: Canadians Are Waiting for You Online (Infographic)

By Melody McKinnon on August 19, 2019 No Comment Canadian consumers, Canadian marketing, Canadian statistics, infographic

Canadian businesses have been slower to adopt digital marketing than other countries, but we’re beginning to embrace it as a dynamic promotion tool. Additionally, businesses around the world have recognized Canadian consumers as a lucrative target market.

2019 Report: Social Media Use in Canada

By Melody McKinnon on June 30, 2019 1 Comment Canadian consumers, Canadian marketing, Canadian statistics, social media

Almost 90 percent of Canadians have an internet connection, according to the Canadian Internet Registration Authority (CIRA). Nearly all of them use social media to some extent, and 61 percent engage on social media every single day. Marketers and business owners are learning how to reach them and engage them, but first they need to […]

Traditional vs. Digital Ad Spending in Canada

By Melody McKinnon on June 9, 2019 1 Comment Canadian marketing, Canadian statistics

Canadian marketers know they need to be where Canadian consumers are. 2018 was the first time companies spent more on digital marketing than advertising on traditional media (TV, radio and print), according to a recent eMarketer report. However, savvy marketers have been investing more into digital than traditional media for quite some time now. Just […]

By Melody McKinnon on May 2, 2019 3 Comments Affiliate income, Canadian affiliate marketing, Canadian affiliate programs, Canadian web-based business, work at home Canada

How to Start Affiliate Marketing in Canada ©

I’m a Canadian affiliate marketing veteran, having started in the late 90’s. That means I was there when huge affiliate networks like Commission Junction and Clickbank were born in 1998, and I’ve witnessed the rise and fall of many other well-known networks. I was one of the first members of many of those networks and […]

By Melody McKinnon on April 8, 2019 18 Comments Canadian affiliate marketing, Canadian affiliate programs, Canadian e-commerce, Canadian Retail

How to Start an Affiliate Program for a Canadian Business ©

The most powerful, effective, efficient and economical way to market your Canadian products or services online is through an affiliate program (also known as Associate Programs or Partner Programs). Affiliate programs are based on performance, allowing you to advertise on countless websites around the world, yet only pay for it when a sale is made. […]

6 Ways the Pro’s Turn Traffic Into Subscribers, Leads & Sales

By Melody McKinnon on March 3, 2019 1 Comment Ezine / Newsletter Publishing, marketing, Sales

Capturing leads and converting them to revenue are two of the most critical, yet elusive, goals of virtually every business. Small businesses, major corporations, retailers, bloggers and digital marketers everywhere, all understand how important it is to their success. Further complicating matters is the fact that this challenge is in a perpetual state of change. […]