Marketers are Struggling with KPI and Goal Disconnects
Introduction The Video Advertising Bureau (VAB) asked 200 marketers 10 questions, in an attempt to understand business priorities.
Brand Management: Top 5 Strategies to Build Customer Loyalty
Customer retention and repeat purchases are always critical for businesses that want a healthy bottom line, but it’s even more important in an unstable economy and evolving search environment. Fortunately, from apps to influencers, brands are enjoying spectacular success in bringing their brand management into the online world. Nowhere is that more true than in […]
6 Key Performance Indicators (KPIs) for Online Business Success
Key Performance Indicators (KPIs) are used to measure the success of business activities. This data can be used by all departments to increase profits, develop new strategies, make better decisions, and to reach your company goals (or set new ones).
Get Started with Online Learning Products: Choosing a Topic
Online learning products are some of the hottest digital downloads in the world and their growth rate shows no signs of slowing down. The global demand for online education is high and Canada is no exception.
12 Ways Successful Virtual Assistants Find New Clients
One of the biggest challenges a Virtual Assistant (VA) faces is the perpetual need to find new clients. Businesses and individuals who hire virtual assistants are often looking for temporary help, and ongoing contracts can be tough to land. It’s a constant effort to bring in new and repeat clients.
How to Recruit Top Influencers for your Affiliate Program
Online marketing is in a perpetual state of evolution. What works this week, may not work next week. However, influencer marketing has grown consistently over the past decade and its projected growth is just as impressive.
How You Can Make MORE Money From Affiliate Marketing
Affiliate marketing is one of the most passive ways to generate revenue online, but it isn’t fully passive. In reality, publishers who make the most money with affiliate marketing put in a lot of thought, time & effort to promote their brand partners and increase conversions. That said, this lucrative marketing tactic is expected to […]
10 Victoria Day Online Marketing Tips for Canadian Businesses
Victoria Day (Fête de la Reine) is officially celebrated in Canada as the birthday of our sovereign (initially, in celebration of Queen Victoria’s birthday). It falls on the last Monday before May 25th. While we do have a large number of royal fans in this country, more often than not they’re celebrating the federal holiday […]
10 Top B2B Affiliate Programs Plus Tips
Does your business target other businesses (B2B)? You’ll be happy to hear you can diversify your revenue sources with affiliate marketing and give your bottom line a healthy boost. With experts predicting Affiliate Marketing Will Grow to $39,805.4 Million US by 2031, there’s plenty of pie to go around. In my experience (25 years), business-to-business […]
Affiliate Marketing Without a Website
After joining an affiliate program (also known as a referral program or partner program), affiliate marketers usually begin by placing an ad on their website. Visitors to the website click on the text link or display ad, which takes them to the advertiser’s site via an affiliate tracking link. If the visitor makes a purchase […]
