Marketing Archives ⋆ Online Business Canada

4 Costly ‘Return on Ad Spend’ Measurement Mistakes

By Melody McKinnon on October 21, 2021 No Comment Canadian e-commerce, Canadian marketing

By Darwin Liu Most ecommerce businesses rely heavily on advertising to draw customers to their websites and, in the case of retargeting, remind them of past visits or past purchase intentions. When it comes to measuring ad spend, there are a handful of common pitfalls that every ecommerce business must know how to navigate.

Convincing Ecommerce Holiday Shoppers to Buy Early

By Melody McKinnon on October 17, 2021 7 Comments Canadian e-commerce, Canadian holiday marketing, Christmas

Your Christmas ecommerce campaigns should be in full swing by October if you want to take full advantage of online shoppers. For the business-to-business (B2B) market, you should start even earlier. The online holiday season starts early because it ends early due to shipping time, and other factors can amplify the urgency (such as a […]

Canadian Stats and Online Marketing Tricks to Make Halloween a Treat

By Melody McKinnon on September 11, 2021 4 Comments Canadian e-commerce, Canadian holiday marketing

Online shopping for Halloween is expected to grow in Canada in 2021 (by share of online vs. offline purchases), thanks in part to the pandemic and more savvy online marketing. However, due to limited socializing and fewer participating in trick-or-treat rituals this year, Halloween sales may drop overall.

6 Ecommerce Marketing Tips for a Merry 2021 Holiday Season

By Melody McKinnon on September 9, 2021 No Comment Canadian e-commerce, Canadian marketing, marketing

By Darwin Liu In 2020 the ecommerce industry saw an increase in consumer spending by 44% year over year because of the pandemic. While many government restrictions have relaxed, 2021’s holiday season is still expected to see exceptional growth in online sales.

10 Digital Marketing Trends for eCommerce Businesses

By Melody McKinnon on August 27, 2021 No Comment Canadian e-commerce, Canadian marketing

By Darwin Liu Nine out of the top 10 global ecommerce companies saw double-digit revenue growth due to the Covid-19 pandemic, which means there is an abundance of opportunities to make your mark on the ecommerce world post-pandemic. As the market continues to grow, ecommerce leaders are identifying trends that have the potential to transform […]

Featured Canadian Company: Create Digital Growth Inc.

By Melody McKinnon on August 20, 2021 1 Comment Canadian marketing, digital transformation, Search Engine Optimization (SEO), website development

This feature is sponsored by Create Digital Growth

Get to Know the Average Canadian TikTok User (Stats)

By Melody McKinnon on August 14, 2021 No Comment Canadian consumers, Canadian demographics, Canadian statistics, social media

TikTok is one of the hottest social networks online today. The app has been downloaded over 2 billion times globally. Canadians are embracing TikTok in a big way, but marketers have remained unsure of how to utilize the micro-video social network to reach them.

SEO – 15 Easy Ways to Show Search Engines You’re Canadian

By Melody McKinnon on August 7, 2021 10 Comments Canadian marketing, Canadian Retail, Canadian Search Engine Optimization, Canadian web-based business

Some of the most commonly-used search terms among Canadian shoppers are Canadian, Canada, and/or the name of a province, such as “buy business supplies Alberta Canada”. This is also true of shoppers searching for local stores, restaurants, etc. Search engines use keywords and other methods to determine the physical location of business websites, be that […]

Get Started with Online Learning Products: Choosing a Topic

By Melody McKinnon on July 23, 2021 1 Comment content marketing, digital product, infoproduct, Online Education

Online learning products are one of the hottest digital downloads in the world and their growth rate shows no signs of slowing down. The global demand for online education is high and Canada is no exception.

12 Ways Successful Virtual Assistants Find New Clients

By Melody McKinnon on May 21, 2021 1 Comment Canadian marketing, Canadian self employment, Canadian web-based business

One of the biggest challenges a Virtual Assistant (VA) faces is the perpetual need to find new clients. Businesses and individuals who hire virtual assistants are often looking for temporary help, and ongoing contracts can be tough to land. It’s a constant effort to bring in new and repeat clients.