Marketing

16 Do’s & Don’ts to Get Your Guest Post Published on Top Blogs

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16 Do’s & Don’ts to Get Your Guest Post Published on Top Blogs

Publishing guest posts on blogs is a cost-effective way to reach your target market and build brand awareness. Bloggers can gain an impressive, loyal following with their excellent content, communication, and trust built through fellowship and familiarity. Their value to brands is in their influence over consumer purchasing, often in a very specific niche.

Popular Canadian Blogs for Blogger Outreach and Influencer Marketing

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Popular Canadian Blogs for Blogger Outreach and Influencer Marketing

Popular blogs with a respectable page rank (PR) or domain authority (DA) are the usual target for public relations (PR) professionals or brands looking for influencers.  While it is no longer a method of increasing link popularity for search engines, a domain rank of three or higher (or domain/page authority of 30 or higher) gives […]

Rakuten Debuts New Collaborative Commission Structure

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Rakuten Debuts New Collaborative Commission Structure

SAN MATEO, Calif., May 2, 2023 /PRNewswire/ — Rakuten Advertising has launched Audience Engine—a groundbreaking technology that compensates publishers based on the purchasing power of their most valuable audience segments while offering advertisers innovative personalization features. Debuting at Rakuten Advertising’s annual DealMaker event, Audience Engine empowers publishers to utilize first-party data to establish tailored commission […]

6 Ways the Pro’s Turn Traffic Into Subscribers, Leads & Sales

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6 Ways the Pro’s Turn Traffic Into Subscribers, Leads & Sales

Capturing leads and converting them to revenue are two of the most critical, yet elusive goals of virtually every business. Small businesses, major corporations, retailers, bloggers and digital marketers everywhere, all understand how important it is to their success. Further complicating matters is the fact that this challenge is in a perpetual state of change.

Marketing to Canadians Who Celebrate St. Patrick’s Day

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Marketing to Canadians Who Celebrate St. Patrick’s Day

Many Canadian marketers underestimate the amount of gold that comes from St. Patrick’s Day enthusiasts in Canada. A large number of us have Irish roots and a lot of the rest are happy to join the celebrations. If you’re promoting the right kind of business or products, you could see a nice bump in sales […]

The Best Affiliate Program Networks for Canadians

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The Best Affiliate Program Networks for Canadians

Finding the best affiliate program network in Canada is serious business that can have a major impact on your online income. There are so many networks, each with their own terms and conditions, and it’s common for individual affiliate programs to have their own rules on top of that. Some networks have a higher payout […]

Increase Holiday Traffic and Conversions with Guest Posting

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Increase Holiday Traffic and Conversions with Guest Posting

Guest posting is a common practice in which you write a blog post for another blog. It’s typically a marketing tactic used to increase brand awareness, drive traffic, and invite engagement from a specific group. Blogs that accept guest posts usually have guidelines on their website. The Benefits of Guest Posting While guest posting for […]

How to Use Content Marketing to Skyrocket Holiday Sales

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How to Use Content Marketing to Skyrocket Holiday Sales

The value of content marketing for both Business to Business (B2B) and Business to Consumer (B2C) companies has been proven to a point of universal acceptance, yet it is still underutilized in Canadian ecommerce. Using content to its fullest extent and developing a working strategy is even more rare. The holiday season offers plenty of […]

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