More than 50% (12.1 million) of Canadian mobile users will have a SmartPhone by the end of this year, according to eMarketer predictions. 17.7 million Canadian mobile users are expected to have SmartPhones by 2017. The 2013 global SmartPhone penetration rate among mobile users is estimated to remain just under one-third, approaching the halfway point […]
It’s a simple enough concept. If you’ve done business with someone on LinkedIn, you can endorse their skills in their profile and/or rate them with My Biz Card. If you want your connections to endorse or rate you, there is the option to ask them via private message. It’s this option that many LinkedIn members […]
Canadian merchants (advertisers) and affiliate publishers will be left with one less option when Google Affiliate Network closes on July 31, 2013. It’s not the heartbreak the Internet is making it out to be, considering the number of options available. The choices can be overwhelming, however, so we’ve decided to share our top affiliate network […]
What better place to have a cutting edge social media research lab than in Canada? Statistics indicate Canadians love social media, and now it’s possible for students and other researchers to peer further into their behaviour at Dalhousie University in Nova Scotia. Founded in 2010 by Dr. Anatoliy Gruzd at the School of Information Management, […]
I firmly believe that virtually every website should publish a newsletter (eZine). There is still no better way to increase sales and keep visitors coming back for more. We often focus on getting more subscribers to our newsletters and eZines, which is certainly important. Just as critical, however, is hanging onto those subscribers.
ComScore 2013 Canada Digital Future in Focus statistics indicate a growing number of Canadian online shoppers in 2012 over 2011. Most notable though, is the huge movement towards multi-platform usage and marketing. 62% of Canada’s mobile phone users have a Smartphone, and 43% of them also own another mobile device (tablet, laptop, etc.).
ComScore has released it’s 2013 Digital Future in Focus statistics, including social media use in Canada by citizens and businesses. It’s packed with useful information for Canadians marketing online. We’re covering it in segments over the next week, enhanced by tips and guidance for how to utilize this information in 2013. This series begins with […]
I can’t say I’m surprised, but I’m still shocked at the results of RBC’s 2013 survey of Canadian small businesses. Only 46% of those surveyed have a website, and 48% of those websites aren’t equipped for eCommerce. It’s statistics like these that motivated us to develop this website. It’s clear that Canadian businesses need a […]
Results of an Ipsos Reid / Institute of Communication Agency poll indicates Canadians are heavily influenced by Internet and Tech companies. Five of their top 10 choices fell into these categories, including the top four. That’s fabulous news for existing Canadian web-based businesses and future ‘netpreneurs’.
Statistics Canada has reported that senior Canadians are steadily increasing their Internet usage. What they’re doing online is often different than younger surfers, including listening to music or watching videos. This data left us wondering why there is such an e-generation gap, so we followed up with an informal survey of our own.