Marketing

Canadian Moms’ Top 7 Social Media Networks

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Canadian Moms’ Top 7 Social Media Networks

“Digital moms” are a huge target of Canadian marketers and it pays to know where they hang out online. The results of a 2013 survey of 611 Canadian moms conducted by Mom Central Consulting was released in February, 2014. Their statistics show growth in Facebook, Twitter and Instagram usage among online moms, while YouTube and […]

March Free Guide of the Month: B2B Email Marketing

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Each month we bring you a new, free guide, report or whitepaper. This month, it’s The Complete Guide to B2B Email Marketing. Business to business (B2B) marketing can be challenging through any channel.  When we have to compete for space and attention in an entrepreneur’s or other professional’s inbox, the challenge is that much more […]

March Marketable Holidays & Observances (Canadian & Global) ©

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March Marketable Holidays & Observances (Canadian & Global) ©

A Canadian holidays and observances calendar is a useful tool for marketing or for inspiring blog post, newsletter content and social media ideas. Traditional holidays have been joined by many observances in Canada and Internationally, all of which now enjoy more exposure via the Internet. Combined with famous Canadian birthdays and historical events, there is […]

Personalization VS Privacy for Canadian Consumers (Infographic)

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The Canadian portion of the Total Retail: Global Survey of Online Shoppers report provides valuable insight about online shopping in Canada. Probably the most important take-away for marketers is in regards to Personalization VS Privacy. Canadians love the idea of personalization, a fact that has been demonstrated by other studies as well. However, we aren’t […]

Mobile Facebook Use Increases in Canada: Work it to Your Advantage ©

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Canadians love Facebook, with some 14 million logging in every single day and 19 million logging in at least once per month.  Those numbers have remained steady for the past year, but how we access Facebook has changed significantly. Jordan Banks, Managing Director at Facebook Canada, reports a 15% increase in Canadian Facebook users who […]

Canadian Internet Shoppers Spend More, Both Online & Offline ©

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J.C. Williams has taken an interest in where and how Canadian online shoppers purchase, committing to quarterly Canadian E-tail Shopping reports. The first of those reports, based on a survey of 1000 Canadians, was released in 2014.  The surprising statistic that arose from their research is Canadian online shoppers spend more in almost every category, […]

Tech and Social Web Dominate the Most Influential Brands in Canada ©

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Tech and Social Web Dominate the Most Influential Brands in Canada ©

Ipsos has released the results of its study, The Most Influential Brands in Canada 2013. The data is from a December, 2013 survey of 5,008 adult residents of Canada. Tech companies, including social media, make up half of the brands that most influence Canadians overall. Canadian Millennials are the most influenced by the Internet, while […]

How Social Media Engagement Impacts Search Ranking ©

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Social media engagement can benefit Canadian businesses in a myriad of ways.  We have the highest social media network penetration in the World, with 82% of Canadians using a social network. 55% of online Canadians (19,000,000+) are active on Facebook, 46% have a Twitter account, 45% have a Google+ account, 30% have a LinkedIn account […]

February Free Guide of the Month: Marketing Metrics & Analytics

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Each month we bring you a new, free guide, report or whitepaper.  This month, it’s The Definitive Guide to Marketing Metrics and Analytics. ? Do you find it difficult to rate the success of your marketing based on solid data? ? Are you struggling to find the right metrics to demonstrate the success of your […]

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