eMarketer reports that display and search mobile advertising is skyrocketing globally, with Canadian growth second only to the US. All statistics point to that being a very smart marketing move, with mobile usage at an all-time high in Canada. eMarketer also predicts that over 50% of Canadian mobile users will have SmartPhones by the end […]
If you’re marketing to Canadian Moms, the social Web is where you should be, according to the “Canadian Digital Mom 2012 Report” published this month by Mom Central Consulting. The survey indicates the most popular activity for online Canadian Moms is social networking and related online activities.
Eventbrite is a very popular global event management portal with which you can create, share, and join any event. You can create an organizer profile, offer tickets (free, sale or donation), and even design an affiliate program for your specific event. They offer a free trial if you’d like to give it a whirl. Since […]
FREE Blogger Marketing Opportunity! Pink Ninja Media will be giving away $200 in the Have it Your Way event to celebrate their launch. Bloggers get a free Blog and Facebook link if they publish an announcement post like this one. If you do not wish to publish an announcement post, you can pay $5 to […]
Several years ago, I almost had a coronary the first time I saw the bounce rate for a site I was administering through Google Analytics. The metric sent me off on a research journey for clarification. Just what was this bounce rate, and how dare it imply that visitors were leaving my home page almost […]
There are some brilliant and successful affiliate gurus out there and I’ve learned a lot from them. The experience they offer is invaluable, especially for new affiliate marketers. Following their advice blindly to the letter can get you into trouble though.
Affiliate marketers and ezine publishers have been using URL shortening tools for more than a decade. They can cloak affiliate links to prevent commission hijacking or affiliate bypassing. Shortened URL’s also prevent broken links in e-mail from line character limits. With the advent of character-limited social media, they’ve taken on a new role of lowering […]
Why should I buy your product or service? A consumer’s perceived answer to that question is your value proposition. It conveys your product’s unique value and ideally presents it as more desirable than any competitor’s product or service. The ultimate goal, of course, is increased sales conversions.
Canadian online business icon and veteran, Ken Evoy, want’s to jump-start your eBusiness… so he’s having a sweepstakes!
I prefer to manage social networks individually so I can tweak the post to grab the attention of the various personalities attracted to each. I also like to avoid confusing social media cross-over, such as #hashtags in a Facebook post. I feel it’s good for my marketing mind to keep in touch with each network […]