The Canadian portion of the Total Retail: Global Survey of Online Shoppers report provides valuable insight about online shopping in Canada. Probably the most important take-away for marketers is in regards to Personalization VS Privacy. Canadians love the idea of personalization, a fact that has been demonstrated by other studies as well. However, we aren’t […]
Canadians love Facebook, with some 14 million logging in every single day and 19 million logging in at least once per month. Those numbers have remained steady for the past year, but how we access Facebook has changed significantly. Jordan Banks, Managing Director at Facebook Canada, reports a 15% increase in Canadian Facebook users who […]
J.C. Williams has taken an interest in where and how Canadian online shoppers purchase, committing to quarterly Canadian E-tail Shopping reports. The first of those reports, based on a survey of 1000 Canadians, was released in 2014. The surprising statistic that arose from their research is Canadian online shoppers spend more in almost every category, […]
Ipsos has released the results of its study, The Most Influential Brands in Canada 2013. The data is from a December, 2013 survey of 5,008 adult residents of Canada. Tech companies, including social media, make up half of the brands that most influence Canadians overall. Canadian Millennials are the most influenced by the Internet, while […]
Social media engagement can benefit Canadian businesses in a myriad of ways. We have the highest social media network penetration in the World, with 82% of Canadians using a social network. 55% of online Canadians (19,000,000+) are active on Facebook, 46% have a Twitter account, 45% have a Google+ account, 30% have a LinkedIn account […]
Each month we bring you a new, free guide, report or whitepaper. This month, it’s The Definitive Guide to Marketing Metrics and Analytics. ? Do you find it difficult to rate the success of your marketing based on solid data? ? Are you struggling to find the right metrics to demonstrate the success of your […]
A Canadian holidays and observances calendar is a useful tool for marketing or for inspiring blog post, newsletter content and social media ideas. Traditional holidays have been joined by many observances in Canada and internationally, all of which now enjoy more exposure via the Internet. Combined with famous Canadian birthdays and historical events, there is […]
Statistics Canada released its Household Expenditures Research Paper Series #1 in January, 2014. The report includes expenditure data from their 2012 Survey of Household Spending. Communications expenditures included cell phone and Internet use. These statistics were gathered from a sample of 17,557 households in 10 provinces.
Sometimes you don’t really know where you are until you see where the other guy is. WeAreSocial.sg has gathered statistics from multiple data sources around the world and compiled it all into comparison charts. They released their data in January, 2014, and we’re bringing it to you from the Canadian perspective. While the multiple sources […]
Revenue Performance Magazine has named its Top affiliate networks for 2014 in both Cost per Sale (CPS) and Cost per Action (CPA) categories. The ranking is based upon their Blue Book survey of 20,000 active performance marketing industry professionals and a panel of performance marketing industry experts. Canadian affiliate network, MaxBounty, was ranked number one […]
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by Melody McKinnon, Online Business & Marketing Manager - 1 Comment
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by Melody McKinnon, Online Business & Marketing Manager - No Comment
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by Melody McKinnon, Online Business & Marketing Manager - 1 Comment
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by Melody McKinnon, Online Business & Marketing Manager - 6 Comments
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by Melody McKinnon, Online Business & Marketing Manager - 110 Comments
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by Melody McKinnon, Online Business & Marketing Manager - 92 Comments
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by Melody McKinnon, Online Business & Marketing Manager - 89 Comments
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by Melody McKinnon, Online Business & Marketing Manager - 78 Comments
