Marketing

Economical Hiring – A Marketing Assistant Can Manage Your Online Presence ©

Statistics show Canadian small and micro businesses are missing out on lucrative online opportunities to grow their business.  From eCommerce to blogging and social media, many small business owners, the self-employed, sales professionals, authors, etc., are simply not equipped to go there.  They’re often not in the position to hire someone with a degree, yet […]

Most Anticipated Internet Business Book Releases: 2nd half of 2013

In January, we brought you The Most anticipated Internet Business Book Releases of 2013 for the first half of the year. The post includes instructions for searching Amazon for upcoming releases to pre-order, allowing us to get our hands on the latest information before it becomes obsolete. Knowing what’s coming also allows us to select […]

Submit Coupons FREE to New Canadian Branch of RetailMeNot ©

Submit Coupons FREE to New Canadian Branch of RetailMeNot ©

Canadian businesses can now submit their printable coupons or digital coupon/promotion codes to the RetailMeNot.ca website. RetailMeNot.com is a wildly popular coupon site already serving millions of coupon hunters around the World (over 450 million total consumer visits in 2012) . They claim to have had millions of Canadian visitors, prompting an expansion into Canada […]

Canadian Digital Behaviour for Businesses (Statistics) ©

Approximately 85% of adult (18+) Canadians are now online, making it a huge target market for brands and businesses.  ExactTarget has released a report summarizing how online consumers in this country interact with brands online, based on a survey of 1382 Canadians.  The Digital North report, resulting from research conducted in March, 2013, is part […]

Canadian Online Shopping for Father’s Day (Statistics)

Canadian Online Shopping for Father’s Day (Statistics)

The 2013 Bank of Montreal Father’s Day Survey and the Father’s Day Trend Survey conducted by Research Management Group for Walmart, focused on Father’s Day in Canada.  The results are applicable to both online and offline retailers.  The Father’s Day Trend Survey specifically included online shopping.

Canadian Business Technology, Internet and eCommerce Statistics ©

Canadian Business Technology, Internet and eCommerce Statistics ©

Statistics Canada has released its Digital Technology and Internet Use statistics for 2012.  This is the first update of similar statistical data since 2007. The statistics are based on a sample of approximately 17,000 private Canadian enterprises of all sizes. The survey classifies business size as small (0-19 employees), medium (20-99 employees) and large (100+ […]

What Wealthy Canadian Shoppers Want (Statistics) ©

What Wealthy Canadian Shoppers Want (Statistics) ©

Who wouldn’t love to have wealthy Canadians visiting our online business and spending without care? What it takes to attract them, let alone make them buy, may surprise you. They can be a very tricky target market to serve. The biggest misconception about the wealthy is they love to spend copious amounts of money just […]

Canadian SmartPhone Use will Surf Past 50% in 2013 ©

More than 50% (12.1 million) of Canadian mobile users will have a SmartPhone by the end of this year, according to eMarketer predictions. 17.7 million Canadian mobile users are expected to have SmartPhones by 2017. The 2013 global SmartPhone penetration rate among mobile users is estimated to remain just under one-third, approaching the halfway point […]

How to Look Like a LinkedIn Loser with Endorsements and Professional Ratings ©

It’s a simple enough concept.  If you’ve done business with someone on LinkedIn, you can endorse their skills in their profile and/or rate them with My Biz Card.  If you want your connections to endorse or rate you, there is the option to ask them via private message.  It’s this option that many LinkedIn members […]