The Bank of Montreal (BMO) released its Back-to-School Survey results last week, concluding spending will be up by 18.2% (totaling $428) in 2013 by comparison to 2012. Canadian parents will still be frugal, however, with 95% planning to limit spending on back-to-school items and 35% will have a firm budget. Quebec will spend the most […]
Google recently launched a Canadian version of its Think Insights portal for digital marketers and businesses in this country. The concept is built around targeted market insights, organization and inspiration. The portal compiles research, data, information, case studies, interviews, news, and tools for Canadian businesses and marketers. The US version has been around since 2011 […]
Facebook announced this week that there are 19 million active Canadian Facebook users each month, and 14 million of those are daily users. In fact, at 74% Canada’s daily Facebook usage is above the global average (61%) and higher than the US average (70%). That’s a huge pie and most of us are hungry for […]
A whopping 89% of Canadian SmartPhone users have purchased something online in the past year, according to new research from Leger and SAS Institute. Merchants offering a personalized experience enjoy a much higher rate of sales and engagement. In fact, more than half of SmartPhone users regularly click on personalized ad’s compared to a third […]
French-speaking Canadians living in Quebec are overall less likely than other Canadians to participate in social media, according to a survey conducted by CEFRIO. It is probable that a lack of French content on social networks is to blame. This information can benefit Canadian businesses that include Quebec in their geographical target market.
There are still too many Canadian businesses that dismiss social media as a marketing and public relations strategy. The most common reasoning I’ve heard is the claim that they’ve tried social media and it didn’t result in sales. Frankly, if you can’t increase sales with an audience of people at your disposal, who have enough […]
Peering inside professional marketing minds to get a glimpse of their strategies can help Canadian businesses identify key elements to base their own marketing strategy on. We can pinpoint trends, while also determining where it would be best to colour outside the lines to maintain originality. Marketing data validates our plans, inspires new strategies, and […]
Statistics show Canadian small and micro businesses are missing out on lucrative online opportunities to grow their business. From ecommerce to blogging and social media, many small business owners, the self-employed, sales professionals, authors, etc., are simply not equipped to go there. They’re often not in the position to hire someone with a degree, yet […]
In January, we brought you The Most anticipated Internet Business Book Releases of 2013 for the first half of the year. The post includes instructions for searching Amazon for upcoming releases to pre-order, allowing us to get our hands on the latest information before it becomes obsolete. Knowing what’s coming also allows us to select […]
We’re so proud to be Canadian that we wanted to share some free Canadian-theme blank banners for you to customize for your Canada Day online marketing campaigns. All have been designed in standard banner sizes. Simply save the banners to your computer, open them in your favourite design program and add text. They are free […]
8 Things to do Online to Make Holiday Season Sales Soar
by Marie A Smith - No Comment
Report: Holiday Sales Critical For Small Business Profitability
by Digital Editor - Melody McKinnon - No Comment
17 Tips for Your Store’s First ONLINE Holiday Season
by Digital Editor - Melody McKinnon - No Comment
Canadian Ecommerce Cybersecurity Challenges and Tips
by Digital Editor - Melody McKinnon - No Comment
Wholesale Drop Shipping for Canadian Online Sellers
by Digital Editor - Melody McKinnon - 106 Comments
2023 Top 5 Drop Shipped Product Suppliers for Canadians
by Digital Editor - Melody McKinnon - 91 Comments
Finding Wholesale Suppliers for your Canadian Business
by Digital Editor - Melody McKinnon - 71 Comments
Popular Canadian Blogs for Blogger Outreach and Influencer Marketing
by Digital Editor - Melody McKinnon - 68 Comments
