Marketing

Canada on the Cutting Edge of Social Media Research

Canada on the Cutting Edge of Social Media Research

What better place to have a cutting edge social media research lab than in Canada?  Statistics indicate Canadians love social media, and now it’s possible for students and other researchers to peer further into  their behaviour at Dalhousie University in Nova Scotia. Founded in 2010 by Dr. Anatoliy Gruzd at the School of Information Management, […]

10 Ways to Reduce Newsletter Unsubscribe Rates

10 Ways to Reduce Newsletter Unsubscribe Rates

I firmly believe that virtually every website should publish a newsletter (eZine).  There is still no better way to increase sales and keep visitors coming back for more.  We often focus on getting more subscribers to our newsletters and eZines, which is certainly important.  Just as critical, however, is hanging onto those subscribers.

Canadian Online Retail (eCommerce) Statistics & Tips

Canadian Online Retail (eCommerce) Statistics & Tips

ComScore 2013 Canada Digital Future in Focus statistics indicate a growing number of Canadian online shoppers in 2012 over 2011. Most notable though, is the huge movement towards multi-platform usage and marketing. 62% of Canada’s mobile phone users have a Smartphone, and 43% of them also own another mobile device (tablet, laptop, etc.).

Canadian Social Media Statistics

Canadian Social Media Statistics

ComScore has released it’s 2013 Digital Future in Focus statistics, including social media use in Canada by citizens and businesses. It’s packed with useful information for Canadians marketing online. We’re covering it in segments over the next week, enhanced by tips and guidance for how to utilize this information in 2013. This series begins with […]

Internet and Tech Companies Top List of Canada’s Most Influential Brands (Statistics)

Internet and Tech Companies Top List of Canada’s Most Influential Brands (Statistics)

Results of an Ipsos Reid / Institute of Communication Agency poll indicates Canadians are heavily influenced by Internet and Tech companies.  Five of their top 10 choices fell into these categories, including the top four.  That’s fabulous news for existing Canadian web-based businesses and future ‘netpreneurs’.

LinkShare Launches Global Deal Dispatcher for Canadian Affiliates

LinkShare Launches Global Deal Dispatcher for Canadian Affiliates

The Rakuten LinkShare affiliate network has launched ‘Global Deal Dispatcher’, which targets affiliates in specific countries. The broadly geo-targeted deals and promotions are compiled monthly, allowing Canadian publishers to quickly find affiliate promotions that are either in Canada or available to Canadians.

HootSuite gets Owly at ClickBank Affiliate Links ©

HootSuite gets Owly at ClickBank Affiliate Links ©

ClickBank affiliates who have been using the Ow.ly URL shortener received a nasty surprise from HootSuite recently.  Vancouver’s social media management giant is now blocking all ClickBank affiliate URL’s through Google Safebrowsing.  Attempting to submit a ClickBank affiliate URL now results in the message, “Submitted URL has been blocked.” ClickBank affiliate links set up prior […]

Use Rich Snippets to Boost Search Engine Click-Through Rates

Use Rich Snippets to Boost Search Engine Click-Through Rates

Canadian Internet entrepreneurs can always use a boost in click-through rates from search engines.  In this post, Thomas McMahon shares his tips for using Rich Snippets to make your webpage stand out on search engine result pages so you can grab those clicks!  Make sure you don’t abuse this trick, however, or it may backfire […]

Mobile Advertising Jumps by Over 75% in Canada {Statistics} ©

Mobile Advertising Jumps by Over 75% in Canada {Statistics} ©

eMarketer reports that display and search mobile advertising is skyrocketing globally, with Canadian growth second only to the US.  All statistics point to that being a very smart marketing move, with mobile usage at an all-time high in Canada. eMarketer also predicts that over 50% of Canadian mobile users will have SmartPhones by the end […]

Report: Canadian Moms Love Social Media {Statistics and Tips}

Report: Canadian Moms Love Social Media {Statistics and Tips}

If you’re marketing to Canadian Moms, the social Web is where you should be, according to the “Canadian Digital Mom 2012 Report” published this month by Mom Central Consulting.  The survey indicates the most popular activity for online Canadian Moms is social networking and related online activities.