As we’ve seen in other statistics, Deloitte’s annual holiday survey of 2008 Canadians 18+ indicates more will shop online this holiday season. They’re still not too enthusiastic about using their SmartPhone to shop online, but they are big fans of omnichannel benefits. 73.2% of Canadian consumers will use the Internet to assist in holiday shopping, […]
With probably the largest sample size in Canada (approximately 22,615 individuals aged 16+), Statistics Canada’s data provides us with a reasonably accurate look at Internet usage and online shopping. Their Internet usage and eCommerce statistics for 2012 were released October 28th, 2013. The last survey was conducted in 2010. Growth is evident in virtually all […]
By Emma-Julie Fox The search engine optimization (SEO) community may be abuzz about content marketing today, but not everyone is convinced they should also join the bandwagon. To be fair, it is not easy to pursue such a campaign. It’s almost impossible to do it single-handedly because of the amount of work involved. Unless you’ve […]
The first Canadian statistical predictions for the 2013 online holiday shopping season are beginning to roll in. All statistics this year point to the necessity of an online presence for Canadian businesses, preferably with eCommerce options. While statistics show most Canadians still prefer to shop from their desktop, SmartPhone usage of over 50% of mobile […]
The Canadian Federation of Independent Business (CFIB) has launched a new Canadian small business directory and deal-finder. Shop Small Biz is an online, Canada-wide search tool dedicated exclusively to Canadian independent small/medium/home-based businesses. It is free for both businesses and consumers to use. The site explains, “Shop Small Biz is an initiative to empower small […]
As Canadian businesses begin to focus on the holiday season, Halloween is often overlooked. It’s a lucrative holiday that warrants more attention than theme sales, however. The opportunities presented by Canadians searching for Halloween topics can make it well worth promoting online.
A 2013 global survey from Ipsos Open Thinking Exchange indicates Canadians who have shared content in the past month, did so for a variety of reasons. The statistics were collected by Ipsos Global @dvisor as part of Sociologue, an ongoing publication that features conversation-starting commentary on social media trends and behavior.
The Bank of Montreal (BMO) released its Back-to-School Survey results last week, concluding spending will be up by 18.2% (totaling $428) in 2013 by comparison to 2012. Canadian parents will still be frugal, however, with 95% planning to limit spending on back-to-school items and 35% will have a firm budget. Quebec will spend the most […]
Google recently launched a Canadian version of its Think Insights portal for digital marketers and businesses in this country. The concept is built around targeted market insights, organization and inspiration. The portal compiles research, data, information, case studies, interviews, news, and tools for Canadian businesses and marketers. The US version has been around since 2011 […]
Facebook announced this week that there are 19 million active Canadian Facebook users each month, and 14 million of those are daily users. In fact, at 74% Canada’s daily Facebook usage is above the global average (61%) and higher than the US average (70%). That’s a huge pie and most of us are hungry for […]
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