Marketing

7 Ways to Reach More Canadian Facebook Users ©

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7 Ways to Reach More Canadian Facebook Users ©

Facebook announced this week that there are 19 million active Canadian Facebook users each month, and 14 million of those are daily users.  In fact, at 74% Canada’s daily Facebook usage is above the global average (61%) and higher than the US average (70%). That’s a huge pie and most of us are hungry for […]

Canadian SmartPhone Shopping and Ad Response (Statistics) ©

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A whopping 89% of Canadian SmartPhone users have purchased something online in the past year, according to new research from Leger and SAS Institute.  Merchants offering a personalized experience enjoy a much higher rate of sales and engagement.  In fact, more than half of SmartPhone users regularly click on personalized ad’s compared to a third […]

French Social Networking in Quebec (Statistics & Tips)

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French Social Networking in Quebec (Statistics & Tips)

French-speaking Canadians living in Quebec are overall less likely than other Canadians to participate in social media, according to a survey conducted by CEFRIO.  It is probable that a lack of French content on social networks is to blame.  This information can benefit Canadian businesses that include Quebec in their geographical target market.

Social Media Strategy: The Who, What, When, Where, Why and How ©

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There are still too many Canadian businesses that dismiss social media as a marketing and public relations strategy.  The most common reasoning I’ve heard is the claim that they’ve tried social media and it didn’t result in sales.  Frankly, if you can’t increase sales with an audience of people at your disposal, who have enough […]

What are Pro Canadian Marketers up to in 2013/2014? (Statistics) ©

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Peering inside professional marketing minds to get a glimpse of their strategies can help Canadian businesses identify key elements to base their own marketing strategy on.  We can pinpoint trends, while also determining where it would be best to colour outside the lines to maintain originality.  Marketing data validates our plans, inspires new strategies, and […]

Economical Hiring – A Marketing Assistant Can Manage Your Online Presence

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Economical Hiring – A Marketing Assistant Can Manage Your Online Presence

Statistics show Canadian small and micro businesses are missing out on lucrative online opportunities to grow their business.  From ecommerce to blogging and social media, many small business owners, the self-employed, sales professionals, authors, etc., are simply not equipped to go there.  They’re often not in the position to hire someone with a degree, yet […]

Most Anticipated Internet Business Book Releases: 2nd half of 2013

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In January, we brought you The Most anticipated Internet Business Book Releases of 2013 for the first half of the year. The post includes instructions for searching Amazon for upcoming releases to pre-order, allowing us to get our hands on the latest information before it becomes obsolete. Knowing what’s coming also allows us to select […]

7 Free Canadian-Theme Blank Banners

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7 Free Canadian-Theme Blank Banners

We’re so proud to be Canadian that we wanted to share some free Canadian-theme blank banners for you to customize for your Canada Day online marketing campaigns.  All have been designed in standard banner sizes.  Simply save the banners to your computer, open them in your favourite design program and add text.  They are free […]

Submit Coupons FREE to New Canadian Branch of RetailMeNot ©

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Submit Coupons FREE to New Canadian Branch of RetailMeNot ©

Canadian businesses can now submit their printable coupons or digital coupon/promotion codes to the RetailMeNot.ca website. RetailMeNot.com is a wildly popular coupon site already serving millions of coupon hunters around the World (over 450 million total consumer visits in 2012) . They claim to have had millions of Canadian visitors, prompting an expansion into Canada […]

Canadian Digital Behaviour for Businesses (Statistics) ©

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Approximately 85% of adult (18+) Canadians are now online, making it a huge target market for brands and businesses.  ExactTarget has released a report summarizing how online consumers in this country interact with brands online, based on a survey of 1382 Canadians.  The Digital North report, resulting from research conducted in March, 2013, is part […]

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