Marketing

22 Pro Tips for Working with Affiliate Marketers

22 Pro Tips for Working with Affiliate Marketers

If you have an affiliate program for your business, you’ll be working with the affiliate marketers who join. I’ve been affiliate marketing and managing affiliate programs for more than a couple of decades, so I know these tips will prevent a lot of headaches and ensure you gain maximum exposure from your partners. Treat them […]

How to Start Affiliate Marketing in Canada

How to Start Affiliate Marketing in Canada

I’m a Canadian affiliate marketing veteran, having started in the late 90’s. That means I was there when huge affiliate networks like Commission Junction, Linkshare/Rakuten and Clickbank were born in 1997 & 1998, and I’ve witnessed the rise and fall of many other well-known networks. I was one of the first members of many of […]

How to Use Content Marketing to Skyrocket Holiday Sales

How to Use Content Marketing to Skyrocket Holiday Sales

The value of content marketing for both Business to Business (B2B) and Business to Consumer (B2C) companies has been proven to a point of universal acceptance, yet it is still underutilized in Canadian ecommerce. Using content to its fullest extent and developing a working strategy is even more rare. The holiday season offers plenty of […]

Convincing Ecommerce Holiday Shoppers to Buy Early

Convincing Ecommerce Holiday Shoppers to Buy Early

Your Christmas ecommerce campaigns should be in full swing by October if you want to take full advantage of online shoppers.  For the business-to-business (B2B) market, you should start even earlier.  The online holiday season starts early because it ends early due to shipping time, and other factors can amplify the urgency (such as a […]