Marketing

What to Look for in a URL Shortener

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What to Look for in a URL Shortener

Affiliate marketers and ezine publishers have been using URL shortening tools for more than a decade.  They can cloak affiliate links to prevent commission hijacking or affiliate bypassing.  Shortened URL’s also prevent broken links in e-mail from line character limits.  With the advent of character-limited social media, they’ve taken on a new role of lowering […]

Experts Rank Landing Pages Highest for Value Proposition Testing ©

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Experts Rank Landing Pages Highest for Value Proposition Testing ©

Why should I buy your product or service? A consumer’s perceived answer to that question is your value proposition. It conveys your product’s unique value and ideally presents it as more desirable than any competitor’s product or service. The ultimate goal, of course, is increased sales conversions.

How Many Canadians are Online and What are They Doing? [Statistics]

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How Many Canadians are Online and What are They Doing? [Statistics]

They are always outdated, but statistics show the vast, wide open market that Canada offers to online businesses.  They demonstrate trends and growth, while providing some road signs to direct us down the right marketing route. We anticipate new Canadian statistics for 2011 to be released in the Fall of 2012, with numbers expected to […]

How Top Companies Use Social Media [Statistics]

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How Top Companies Use Social Media [Statistics]

Canadian businesses can learn a lot from Fortune Global 100 companies about how to use social media and online discussion to promote their brand and engage consumers.  Marketers can also watch and learn from Canada’s top public companies that have a strong social media presence. Following is a list of the known social networks that […]

Canadians Lead the World in Internet Usage

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Canadians Lead the World in Internet Usage

There has never been a better time to do business online in Canada or to target the online Canadian market.  According to ComScore’s 2012 statistics, Canadians over the age of 15 continue to lead the world in Internet usage, coming in first place of 11 countries (including the US & China).  They spend an average […]

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