The most powerful, effective, efficient and economical way to market your Canadian products or services online is through an affiliate program (also known as Associate Programs or Partner Programs). Affiliate programs are based on performance, allowing you to advertise on countless websites around the world, yet only pay for it when a sale is made.
About This Column This monthly column is intended to inspire action. You know digital transformation is critical to growing your business, but there are so many moving parts and so much to learn! It’s easier to navigate if someone points you in the right direction so you can take the first steps. You don’t have […]
Canadian ecommerce brands are more familiar with online marketing than most other types of Canadian businesses. They’ve been utilizing and testing email, SMS (short message service/texts), and push marketing (broad market advertising) for years, refining their sales strategy by integrating it with their digital marketing strategy. Their results can provide a benchmark for other types […]
We’re all looking for the most profitable affiliate programs to promote on our websites and blogs. However, there’s very little sense in promoting any affiliate program that won’t convert into sales, no matter how much they’re offering.
This monthly column is intended to inspire action. You know digital transformation is critical to growing your business, but there are so many moving parts and so much to learn! It’s easier to navigate if someone points you in the right direction so you can take the first steps. You don’t have to master anything […]
You may be approached by marketing agencies or individuals wanting to place a “do follow” link in your existing content, or offering a guest post in exchange for including a “do follow” link in it. Should you agree?
Last year, 61.7 percent of Canadians celebrated Easter, spending an average of almost $60/person. Sixty percent of Canadian consumers spent their Easter budget on food, candy, and eating out, while 19 percent bought toys.
Coupons have always been a popular and effective way to bring customers into stores and increase sales. I’ve watched them evolve into a digital option for the past 20+ years, as ecommerce and online delivery transformed to better utilize them. Today, with the right tools you can send a digital coupon even more easily than […]
I’m a Canadian affiliate marketing pioneer, having started in the late 90’s. That means I was there when huge affiliate networks like Commission Junction, Linkshare/Rakuten and Clickbank were born in 1997 & 1998, and I’ve witnessed the rise and fall of many other well-known networks. I was one of the first members of some of […]
Affiliate marketing isn’t the passive ‘set it and forget it’ source of revenue that many would have you believe. Success relies on making sales, which requires a fluid strategy that changes based on consumer behaviour. At no time is it more important to review and adjust your strategy than during tough economic times.
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