Marketing

How to Start an Affiliate Program for a Canadian Business

How to Start an Affiliate Program for a Canadian Business

The most powerful, effective, efficient and economical way to market your Canadian products or services online is through an affiliate program (also known as Associate Programs or Partner Programs). Affiliate programs are based on performance, allowing you to advertise on countless websites around the world, yet only pay for it when a sale is made.

MAY: Monthly Tips to Grow Your Canadian Small Business Online

MAY: Monthly Tips to Grow Your Canadian Small Business Online

About This Column This monthly column is intended to inspire action. You know digital transformation is critical to growing your business, but there are so many moving parts and so much to learn! It’s easier to navigate if someone points you in the right direction so you can take the first steps. You don’t have […]

Massive Canadian Study: Ecommerce Email and SMS Marketing

Massive Canadian Study: Ecommerce Email and SMS Marketing

Canadian ecommerce brands are more familiar with online marketing than most other types of Canadian businesses. They’ve been utilizing and testing email, SMS (short message service/texts), and push marketing (broad market advertising) for years, refining their sales strategy by integrating it with their digital marketing strategy. Their results can provide a benchmark for other types […]

April: Monthly Tips to Grow Your Canadian Small Business Online

April: Monthly Tips to Grow Your Canadian Small Business Online

This monthly column is intended to inspire action. You know digital transformation is critical to growing your business, but there are so many moving parts and so much to learn! It’s easier to navigate if someone points you in the right direction so you can take the first steps. You don’t have to master anything […]

5 Top Types of Email Coupons for Website Traffic and Sales

5 Top Types of Email Coupons for Website Traffic and Sales

Coupons have always been a popular and effective way to bring customers into stores and increase sales. I’ve watched them evolve into a digital option for the past 20+ years, as ecommerce and online delivery transformed to better utilize them. Today, with the right tools you can send a digital coupon even more easily than […]

How to Start Affiliate Marketing in Canada

How to Start Affiliate Marketing in Canada

I’m a Canadian affiliate marketing pioneer, having started in the late 90’s. That means I was there when huge affiliate networks like Commission Junction, Linkshare/Rakuten and Clickbank were born in 1997 & 1998, and I’ve witnessed the rise and fall of many other well-known networks. I was one of the first members of some of […]

10 Types of Affiliate Programs That Earn More in Tough Times

10 Types of Affiliate Programs That Earn More in Tough Times

Affiliate marketing isn’t the passive ‘set it and forget it’ source of revenue that many would have you believe. Success relies on making sales, which requires a fluid strategy that changes based on consumer behaviour. At no time is it more important to review and adjust your strategy than during tough economic times.