Almost 90 percent of Canadians have an internet connection, according to the Canadian Internet Registration Authority (CIRA). Nearly all of them use social media to some extent, and 61 percent engage on social media every single day. Marketers and business owners are learning how to reach them and engage them, but first they need to […]
Canadian marketers know they need to be where Canadian consumers are. 2018 was the first time companies spent more on digital marketing than advertising on traditional media (TV, radio and print), according to a recent eMarketer report. However, savvy marketers have been investing more into digital than traditional media for quite some time now. Just […]
The most powerful, effective, efficient and economical way to market your Canadian products or services online is through an affiliate program (also known as Associate Programs or Partner Programs). Affiliate programs are based on performance, allowing you to advertise on countless websites around the world, yet only pay for it when a sale is made. […]
Capturing leads and converting them to revenue are two of the most critical, yet elusive, goals of virtually every business. Small businesses, major corporations, retailers, bloggers and digital marketers everywhere, all understand how important it is to their success. Further complicating matters is the fact that this challenge is in a perpetual state of change. […]
Marketers have become more comfortable with digital marketing overall in 2019. Statistics show they enjoy success with social media, content and eMail marketing, along with SEO. Data & AI-driven marketing and Programmatic Advertising continues to be a thorn in their side, however.
The annual ranking of Cost per Sale (CPS) and Cost per Action or Cost Per Acquisition (CPA) affiliate networks for 2019 has been revealed by mThink. The ranking is based on their Blue Book Survey of thousands of active performance marketing industry professionals, along with a panel of performance marketing industry experts and mThink’s research. […]
TORONTO, Nov. 30, 2018 /PRNewswire/ — Mindshare Canada has released a new report uncovering what Canadians say to their smart speakers.
Delivering Black Friday and Cyber Monday messages over time results in more sales and website traffic, according to a new UK study by Conversant. Results prove the ideal time to launch campaigns is in September. Given that UK consumer behaviour more closely reflects that of Canadian consumers than American consumer behaviour, we can assume that […]
Canadian businesses are sold on the benefits of online marketing and communications, but many still struggle to implement a strategy that effectively combines the two. This often results in dismissal of digital communications as ineffective, when in fact it was the plan itself (or the person implementing it) that was ineffective.
Email is still the most popular and potentially lucrative tool in cyberspace. It retains its lead in every age group over social media networks in Canada, which is significant considering Canada leads the World in social media usage. Smart marketers continue to focus on email as a marketing tool, but two recent reports agree that […]