Marketing

Pinterest Use in Canada is Growing Rapidly (Statistics)

By Melody McKinnon on September 16, 2016 5 Comments Canadian consumers, Canadian statistics, social media

Ahalogy’s 2016 Media Consumption Report was released this month, revealing data about Canadian Pinterest user demographics, habits, and behaviour. The statistics confirm that Pinterest use is growing rapidly in Canada, with over 35% joining the image-sharing social media network last year. Half of Canadian active Pinners use Pinterest 2–3 times per week or more, and […]

130+ ENGAGING Words That Sell Online

By Melody McKinnon on August 24, 2016 7 Comments Blogging, Canadian marketing

The definition of web copywriting has grown from sales copy & product descriptions to include all digital communication to one degree or another. From social media to your blog, everything you write online will utilize some level of copywriting skills. Because of that, writing engaging web copy using words that are proven to sell online […]

Canada Leads the World in Q2 Branded Content Click-Through Rates

By Melody McKinnon on August 10, 2016 4 Comments Canadian marketing, Canadian statistics

Polar has released data that indicates Canadian click-through rates (CTR) on branded content were the highest of all measured regions in the second quarter of 2016. Canada came in at over 45% above the average click through rate (0.31%) with a 0.41% CTR.

Top 10 Earning Affiliate Programs for July, 2016 ©

By Melody McKinnon on August 8, 2016 1 Comment Affiliate income, Canadian affiliate marketing, Canadian affiliate programs, Canadian web-based business

There are thousands of affiliate (partner) programs available to Canadian website owners and bloggers, which makes it difficult to select a few to focus on. We all want to choose the most lucrative offers but it’s hard to say which ones will be successful. Some may pay less but convert more, or vice versa. The […]

Top 10 Earning Affiliate Programs for June, 2016

By Melody McKinnon on July 16, 2016 2 Comments Affiliate income, Canadian affiliate marketing, Canadian affiliate programs

There are thousands of affiliate (partner) programs available to Canadian website owners and bloggers, which makes it difficult to select a few to focus on. We all want to choose the most lucrative offers but it’s hard to say which ones will be successful. Some may pay less but convert more, or vice versa. The […]

Canadian Digital Marketing Report

By Melody McKinnon on June 28, 2016 5 Comments Canadian marketing, Canadian statistics

Canadian businesses are thoroughly convinced of the benefits of digital marketing in 2016. Their budgets are expanding to include a full range of advertising across all digital platforms, from social media to search engines. Canadian marketing strategies have fully evolved to include content, social and mobile, in addition to more traditional online marketing like eMail.

Things Are Looking Up For Affiliate Marketing in Canada

By Melody McKinnon on May 5, 2016 2 Comments Affiliate income, Canadian affiliate marketing, Canadian e-commerce, Canadian statistics

Contributed by Greg Shepard It’s no secret; Canada is making up serious ground in the online marketing space. For much of the internet age, Canada has remained several years behind the U.S. in the area of eCommerce. Much of this stemmed from the high costs of less-than-ideal internet services and product shipping. Despite that, things […]

Canadian Email Marketing Benchmark Data

By Melody McKinnon on March 17, 2016 2 Comments Canadian marketing, Canadian statistics, Ezine / Newsletter Publishing

Digital marketing has become one of the most important tools in Canadian business promotion. Email was one of the original online marketing tools and it has continued to play a powerful part in any digital strategy. eMail marketing has become more challenging in recent years, however, with marketers scrambling to keep up with everything from […]

Canadian Digital Advertising Trends for 2016 (Statistics)

By Melody McKinnon on January 28, 2016 4 Comments Canadian business, Canadian marketing, Canadian Mobile Marketing

The majority of Canada’s top advertisers will increase their digital marketing activities and budget in 2016, according to new statistics from AdGear by Ad Hoc research. While amazing progress has been made in recent years and growth has accelerated, this data indicates that digital advertising has yet to fully mature in Canada.

Canadian Online Holiday Shopping Records Broken in 2015

By Melody McKinnon on January 21, 2016 3 Comments Canadian e-commerce, Canadian holiday marketing, Canadian Retail, Canadian statistics, omni-channel Canada

Canadians were spending much more online during the 2015 holiday shopping season, reports MasterCard SpendingPulse. Both November and December 2015 broke online sales records, claiming the highest percentage of all retail sales. November brought the highest eCommerce sales ever in Canada, at 9.7%. December broke that record when online sales rose to 9.9% of all […]