Marketing Archives ⋆ Page 4 of 17 ⋆ Online Business Canada

Popular Canadian Blogs for Blogger Outreach and Influencer Marketing

By Melody McKinnon on February 29, 2020 41 Comments Blogger Outreach, Canadian Blogging, Canadian marketing, Canadian Public Relations (PR)

Popular blogs with a respectable page rank (PR) or domain authority (DA) are the usual target for public relations (PR) professionals or brands looking for influencers. While it is no longer a method of increasing link popularity for search engines, a domain rank of three or higher (or domain/page authority of 30 or higher) gives […]

SEO – 15 Easy Ways to Show Search Engines You’re Canadian

By Melody McKinnon on January 7, 2020 10 Comments Canadian marketing, Canadian Retail, Canadian Search Engine Optimization, Canadian web-based business

Some of the most commonly-used search terms among Canadian shoppers are Canadian, Canada, and/or the name of a province, such as “buy business supplies Alberta Canada”. This is also true of shoppers searching for local stores, restaurants, etc. Search engines use keywords and other methods to determine the physical location of business websites, be that […]

Canadian Businesses and Influencers Must Disclose Advertising on Social Media

By Melody McKinnon on December 26, 2019 1 Comment Canadian Influencers, Canadian marketing

While we agree with full disclosure, the Competition Bureau and other regulators should justify why digital publishers are held to a much higher standard than print publishers.

To Me, From Me: Canadians Like to Buy Gifts for Themselves (Infographic)

By Melody McKinnon on October 5, 2019 No Comment Canadian consumers, Canadian demographics, Canadian marketing, Canadian Retail, infographic

Marketing to people who are shopping for gifts is a critical part of most product-based sales strategies. Self-gifting is often overlooked, however, unless the product revolves around self-indulgence. This poll suggests Canadian consumers are generous with themselves, especially the younger generation. What are Canadians buying for themselves? Clothing (especially women) Electronics (especially men) Dining out […]

Learn YouTube Marketing for Your Small Business (Infographic)

By Melody McKinnon on September 10, 2019 No Comment Canadian marketing, social media

Canadians of all ages are noted for their enthusiastic consumption of online videos. Our Social Media Use in Canada report reveals that 72 percent of Millennials, 67 percent of GenX and 50 percent of Baby Boomers are on YouTube. Sixteen percent of Canadians follow businesses on YouTube. Many more find companies at random as they […]

Digital Marketing: Canadians Are Waiting for You Online (Infographic)

By Melody McKinnon on August 19, 2019 1 Comment Canadian consumers, Canadian marketing, Canadian statistics, infographic

Canadian businesses have been slower to adopt digital marketing than other countries, but we’re beginning to embrace it as a dynamic promotion tool. Additionally, businesses around the world have recognized Canadian consumers as a lucrative target market.

2019 Report: Social Media Use in Canada

By Melody McKinnon on June 30, 2019 1 Comment Canadian consumers, Canadian marketing, Canadian statistics, social media

Almost 90 percent of Canadians have an internet connection, according to the Canadian Internet Registration Authority (CIRA). Nearly all of them use social media to some extent, and 61 percent engage on social media every single day. Marketers and business owners are learning how to reach them and engage them, but first they need to […]

Traditional vs. Digital Ad Spending in Canada

By Melody McKinnon on June 9, 2019 1 Comment Canadian marketing, Canadian statistics

Canadian marketers know they need to be where Canadian consumers are. 2018 was the first time companies spent more on digital marketing than advertising on traditional media (TV, radio and print), according to a recent eMarketer report. However, savvy marketers have been investing more into digital than traditional media for quite some time now. Just […]

The Most Effective vs the Most Difficult Digital Marketing Tactics

By Melody McKinnon on February 22, 2019 No Comment Canadian marketing

Marketers have become more comfortable with digital marketing overall in 2019. Statistics show they enjoy success with social media, content and eMail marketing, along with SEO. Data & AI-driven marketing and Programmatic Advertising continues to be a thorn in their side, however.

2019 Top CPS and CPA Affiliate Networks Revealed

By Melody McKinnon on January 7, 2019 No Comment Affiliate income, Canadian affiliate marketing, Canadian affiliate programs

The annual ranking of Cost per Sale (CPS) and Cost per Action or Cost Per Acquisition (CPA) affiliate networks for 2019 has been revealed by mThink. The ranking is based on their Blue Book Survey of thousands of active performance marketing industry professionals, along with a panel of performance marketing industry experts and mThink’s research. […]