About This Column This monthly column on Online Business Canada is intended to inspire action. You know digital transformation is critical to growing your business, but there are so many moving parts and so much to learn! It’s easier to navigate if someone points you in the right direction so you can take the first […]
Introduction The Video Advertising Bureau (VAB) asked 200 marketers 10 questions, in an attempt to understand business priorities.
Customer retention and repeat purchases are always critical for businesses that want a healthy bottom line, but it’s even more important in an unstable economy and evolving search environment. Fortunately, from apps to influencers, brands are enjoying spectacular success in bringing their brand management into the online world. Nowhere is that more true than in […]
Key Performance Indicators (KPIs) are used to measure the success of business activities. This data can be used by all departments to increase profits, develop new strategies, make better decisions, and to reach your company goals (or set new ones).
Online learning products are some of the hottest digital downloads in the world and their growth rate shows no signs of slowing down. The global demand for online education is high and Canada is no exception.
One of the biggest challenges a Virtual Assistant (VA) faces is the perpetual need to find new clients. Businesses and individuals who hire virtual assistants are often looking for temporary help, and ongoing contracts can be tough to land. It’s a constant effort to bring in new and repeat clients.
Online marketing is in a perpetual state of evolution. What works this week, may not work next week. However, influencer marketing has grown consistently over the past decade and its projected growth is just as impressive.
Affiliate marketing is one of the most passive ways to generate revenue online, but it isn’t fully passive. In reality, publishers who make the most money with affiliate marketing put in a lot of thought, time & effort to promote their brand partners and increase conversions. That said, this lucrative marketing tactic is expected to […]
Does your business target other businesses (B2B)? You’ll be happy to hear you can diversify your revenue sources with affiliate marketing and give your bottom line a healthy boost. With experts predicting Affiliate Marketing Will Grow to $39,805.4 Million US by 2031, there’s plenty of pie to go around. In my experience (25 years), business-to-business […]
After joining an affiliate program (also known as a referral program or partner program), affiliate marketers usually begin by placing an ad on their website. Visitors to the website click on the text link or display ad, which takes them to the advertiser’s site via an affiliate tracking link. If the visitor makes a purchase […]
Glossary of Affiliate Marketing Terms for Beginners
by Melody McKinnon, Online Business & Marketing Manager - 6 Comments
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by Melody McKinnon, Online Business & Marketing Manager - 5 Comments
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by Melody McKinnon, Online Business & Marketing Manager - 2 Comments
Online Business FAQs: Should I Sell “Do Follow” Links to Marketers?
by Melody McKinnon, Online Business & Marketing Manager - 2 Comments
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by Melody McKinnon, Online Business & Marketing Manager - 110 Comments
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by Melody McKinnon, Online Business & Marketing Manager - 92 Comments
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by Melody McKinnon, Online Business & Marketing Manager - 90 Comments
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by Melody McKinnon, Online Business & Marketing Manager - 81 Comments
