All information we collect from Canadians for the purpose of doing business is protected by laws. From payment information to email subscriptions, all business owners in Canada must comply with these laws. Data Sovereignty, from the online business perspective, refers to where that data is physically stored. For websites and their subscriber databases, it’s data […]
For many years, we’ve suggested the use of Canadian themes and colours when advertising to Canadians online. It’s always been an easy, effective way to catch the eye of Canadian consumers. As Canadians have become aware of the importance of supporting Canadian businesses, the tactic has become even more powerful.
Business Book Review How to Build and Manage an Affiliate Program or Affiliate Network: The “Holy Bible” of Affiliate Programs and Networks Across All Industries
Popular blogs with a respectable page rank (PR) or domain authority (DA) are the usual target for public relations (PR) professionals or brands looking for influencers. While it is no longer a method of increasing link popularity for search engines, a domain rank of three or higher (or domain/page authority of 30 or higher) gives […]
Publishing guest posts on blogs is a cost-effective way to reach your target market and build brand awareness. Bloggers can gain an impressive, loyal following with their excellent content, communication, and trust built through fellowship and familiarity. Their value to brands is in their influence over consumer purchasing, often in a very specific niche.
By Daniel Martin The speed at which our modern world changes is almost incomprehensible. Someone from the 1800s or even the 1900s wouldn’t be able to deal with all these changes happening monthly, even weekly at times. It’d be far too overwhelming for them, yet we are charging ahead.
About This Column This monthly column is intended to inspire action. You know digital transformation is critical to growing your business, but there are so many moving parts and so much to learn! It’s easier to navigate if someone points you in the right direction so you can take the first steps. You don’t have […]
Canadian Ecommerce Marketing — Highlights Omnisend’s analysis of almost 1 billion marketing messages sent by Canadian brands has revealed:
Most entrepreneurs understand the importance of online reviews and star ratings, but many don’t realize how beneficial it is to actively manage them across the internet. Having a strategy to solicit, manage and market reviews can significantly boost your bottom line.
Is affiliate marketing one of your top three marketing channels? If not, it might be time to examine why your affiliates aren’t bringing in more sales. The potential is certainly there. Shopify reports affiliate marketing is one of the top three customer acquisition channels for 54 percent of marketers, and 20 percent rank it as […]
Glossary of Affiliate Marketing Terms for Beginners
by Melody McKinnon, Online Business & Marketing Manager - 6 Comments
How Canadian Online Influencers Find (and Pitch) Businesses
by Melody McKinnon, Online Business & Marketing Manager - 5 Comments
5+ Effective Social Media Platforms You Probably Haven’t Heard Of
by Melody McKinnon, Online Business & Marketing Manager - 2 Comments
Online Business FAQs: Should I Sell “Do Follow” Links to Marketers?
by Melody McKinnon, Online Business & Marketing Manager - 2 Comments
Wholesale Drop Shipping for Canadian Online Sellers
by Melody McKinnon, Online Business & Marketing Manager - 110 Comments
2026 Top 5 Dropshipping Product Suppliers for Canadians
by Melody McKinnon, Online Business & Marketing Manager - 92 Comments
Finding Wholesale Suppliers for your Canadian Business
by Melody McKinnon, Online Business & Marketing Manager - 90 Comments
Popular Canadian Blogs for Blogger Outreach and Influencer Marketing
by Melody McKinnon, Online Business & Marketing Manager - 81 Comments
