Marketing

The 7 Most Popular Types of Social Media Contests

The 7 Most Popular Types of Social Media Contests

Social media contests are all about engagement and actionable data. They¬†pack more punch than traditional social media marketing due to the sharing potential, which you can encourage with entry requirements and features like bonus entries. It’s also a brilliant way to score coveted User Generated Content (UGC), such as photos and videos. Additionally, expert marketers […]

Use Organic Local SEO to Increase Foot Traffic (Stats & Tips)

Use Organic Local SEO to Increase Foot Traffic (Stats & Tips)

Canadian consumers are searching for, and finding, products and services through local searches on major search engines. In fact, online searches are the first step of most purchasing journeys, whether the shopper is looking for online or physical stores. This trend has lead to effective online marketing strategies that increase foot traffic for local businesses.

Digital Marketing Study: The Most Effective Programmatic Advertising

Digital Marketing Study: The Most Effective Programmatic Advertising

Programmatic advertising refers to online ad automation facilitated by AI-driven software, resulting in a more efficient, cost-effective, hands-off approach to targeted advertising. It’s used to automatically bid on a range of popular ad networks, social media platforms, apps, exchanges and other sites, based on your defined algorithms. Additionally, it provides deep insights and data to […]

Use the Marketing Flywheel to Grow Your Business (Infographic)

Use the Marketing Flywheel to Grow Your Business (Infographic)

There’s been plenty of buzz about flywheels in marketing circles, especially among funnel fans. While the basic sales funnel is a marketing method, the flywheel is a sales growth strategy that can become the base of your long-term marketing plan. It’s been designed and refined based on expert experience and extensive testing in the field.

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