Marketing

Convincing Ecommerce Holiday Shoppers to Buy Early

Convincing Ecommerce Holiday Shoppers to Buy Early

Your Christmas ecommerce campaigns should be in full swing by October if you want to take full advantage of online shoppers.  For the business-to-business (B2B) market, you should start even earlier.  The online holiday season starts early because it ends early due to shipping time, and other factors can amplify the urgency (such as a […]

10 Digital Marketing Trends for eCommerce Businesses

10 Digital Marketing Trends for eCommerce Businesses

By Darwin Liu Nine out of the top 10 global ecommerce companies saw double-digit revenue growth due to the Covid-19 pandemic, which means there is an abundance of opportunities to make your mark on the ecommerce world post-pandemic. As the market continues to grow, ecommerce leaders are identifying trends that have the potential to transform […]

SEO – 15 Easy Ways to Show Search Engines You’re Canadian

SEO – 15 Easy Ways to Show Search Engines You’re Canadian

Some of the most commonly-used search terms among Canadian shoppers are Canadian, Canada, and/or the name of a province, such as “buy business supplies Alberta Canada”. This is also true of shoppers searching for local stores, restaurants, etc. Search engines use keywords and other methods to determine the physical location of business websites, be that […]

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