We have reached a point where it is no longer optional for businesses to sell online using professional eCommerce software. Thriving in today’s retail environment demands it and so do consumers. Not only must you sell online (preferably as part of a multi-channel experience), but you also have to do so professionally and securely. The […]
I did a lot of research as I prepared to move to a more robust, reliable host for our Canadian websites. In doing so, I came up with a list of considerations involved with reviewing each hosting option (based on 20+ years of experience and learning the hard way). I’ve expanded upon that here, in […]
There was a time not long ago when Canadians over the age of 50 weren’t expected to know anything about the Internet. Then, we saw them learning the basics so they could keep in touch in touch or search for information. As time went on, older Canadians learned more, either through their jobs or on […]
An increasing number of Canadians are turning to online business as an income option while they’re unemployed, or to supplement a lower-paying job until they find a better one. Many do well enough to never go back to a conventional workplace.
There are countless online opportunities for Canadian entrepreneurs. Our country is large and its population is scattered, which creates a unique demand. While many products are available in the US there is a strong preference to buy Canadian whenever it is feasible to do so if for no other reason than the low Canadian dollar, […]
The Canadian eCommerce market is exploding. Canadians will be spending $39 billion by the end of 2019 (9.5% of all Canadian retail sales), according to an eTail Canada report. E-commerce is the fastest-growing segment in Canada’s digital economy, going from $4.2 billion in 2010 to over $13.6 billion in 2017, according to Statistics Canada. Online […]
Far too many people think the ease of launching a digital startup means success will come with little effort. Like any endeavor, the amount of work you are willing to put into it will be reflected in your bottom line. That said, it has never been easier to start and run an online business.
Brands are looking for influencers and micro-influencers, from bloggers to Instagram and YouTube stars. The demand (and budget) for influencer marketing grows every year, and it’s already a multi-billion dollar industry. If you’re wondering how to find brands to work with on your blog, Instagram or other social media platforms, we’re here to help. You’ll […]
There isn’t a site online that couldn’t use a little dusting off and reorganization. Spring is a wonderful time to have a close look at yours and do some cleaning. You can start by visiting your website like you would if it belonged to someone else. Better yet, have a friend or two visit and […]
Affiliate (associate) programs provide a way for anyone with a website, blog and/or newsletter to generate revenue from selling a merchant’s products or services. Canadians may use these programs as a primary or supplemental source of income, whether they are an individual or large company. Getting started is as easy as signing up and publishing […]