There was a time not long ago when Canadians over the age of 50 weren’t expected to know anything about the Internet. Then, we saw them learning the basics so they could keep in touch in touch or search for information. As time went on, older Canadians learned more, either through their jobs or on […]
Many Canadians have become interested in starting a small business on the side, as they’ve realized the importance of having a backup plan with maximum financial control. Others need to start their business part-time while they’re busy working another job or caring for their family. In the many possible scenarios, the main reason they don’t […]
Opening your website to the public will be one of the most nerve-wracking steps you’ll take, as you launch your business online. It’s easy to forget something critical, especially if the world of online business is new to you or if you’re doing most of the website work yourself. Even if your website is being […]
The majority of Canadian businesses have come to understand how important and profitable it is to be online, even if they aren’t taking full advantage of the opportunity. It’s impossible to deny that the customer journey has evolved and expanded to include digital options, because it’s part of modern living. The internet certainly isn’t going […]
Whether you’re already selling online or just considering it, you should be aware of what your online competitors are up to. You can learn from them, analyze their strategies and come out on top if you play your cards right.
There are so many legit ways to make money online and it’s true that virtually anyone can start a business on the internet. It’s much easier than it was even 10 years ago, but that doesn’t mean you won’t have to put consistent effort into building and growing your business.
For the first few weeks into this pandemic, consumers were focused almost entirely on COVID-19 and were only interested in buying items that would help them through it. For most businesses, that meant their traffic and engagement dropped dramatically.
The industry has been quick to blame eCommerce for the closing of brick & mortar (offline) stores, but in reality that view is grossly over-simplified. It would be more accurate to say the demise of some retail stores has been due to their ineffective use on the Internet, crippling their ability to remain competitive in […]
It doesn’t seem like too long ago that digital marketing priorities consisted of a website, email marketing, banner advertising and maybe some ads in a search engine. Now there is a long list of marketing tactics and strategic planning involved in every effective online campaign.
Canadians are among the most active eCommerce consumers, with statistics indicating 76-80% of us shop online. Excluding travel, eMarketer estimates $38.74 billion will be spent online by Canadian consumers in 2017 and sales are expected to reach 43.95 billion in 2018. Of those sales, Internet Retailer estimates $17.97 billion will be spent at Canadian online […]