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How Online Influencers Find (and Pitch) Brands

By Melody McKinnon on March 19, 2019 No Comment Blogging, Canadian Influencers

Brands are looking for influencers and micro-influencers, from bloggers to Instagram and YouTube stars. The demand (and budget) for influencer marketing grows every year, and it’s already a multi-billion dollar industry. If you’re wondering how to find brands to work with on your blog, Instagram or other social media platforms, we’re here to help. You’ll […]

How to Make Money Blogging in Canada: The Ultimate Guide

By Melody McKinnon on January 15, 2019 5 Comments Blogging, Canadian Blogging, Canadian business opportunities, Canadian self employment

I’ve been working online in Canada for over 20 years, and I started earning money from blogging long before it was cool. For all but a few years it has been a full-time endeavor, but it makes a nice side gig as well. The beauty of a blogging business is you can blog from anywhere […]

5 Online Business Startups for People in Rural Canadian Communities

By Melody McKinnon on November 6, 2018 1 Comment Canadian business opportunities, Canadian self employment, Canadian web-based business, home-based business Canada

Online business holds great promise for Canada. Part of the reason for that is we’re spread across such a vast country. We live in a world where you can have a thriving online business, even if you live in an remote Arctic hamlet. All you need is an internet connection and suddenly you have access […]

Top 5 Drop Shipping Product Suppliers for Canadians

By Melody McKinnon on July 14, 2018 68 Comments Canadian business opportunities, Canadian self employment, Canadian web-based business, drop shipping Canada, work at home Canada

Many Canadians are interested in selling products online, either with their own website or through eBay and Amazon. Drop shipping provides a low-risk option for starting an online business in Canada. Today’s supplier portals (gateways) make it really easy to find and sell millions of products globally. The most difficult part is choosing the best […]

How to Start a Digital Content Freelancing Business in Canada ©

By Melody McKinnon on July 11, 2018 8 Comments Canadian business opportunities, Canadian self employment, Canadian small business, Canadian web-based business, home-based business Canada

Freelancing has always been around, but it has exploded online in the past decade. This evolution of self-employment is often referred to as the “Gig Economy” or “Freelance Economy”, with both the freelancers and businesses of all sizes embracing it. Specialized freelancers can earn serious money, depending on the demand and level of competition in […]

How to Find Canadian Affiliate Programs

By Melody McKinnon on January 25, 2018 8 Comments Canadian affiliate marketing, Canadian affiliate programs, Canadian web-based business

Most aspects of affiliate marketing are the same no matter what country you live in. There are unique challenges that Canadians face, however. Actually finding Canadian brands and businesses with affiliate programs is one of them.

Online Shopping in Canada is “Surging”

By Melody McKinnon on January 3, 2018 1 Comment Canadian consumers, Canadian e-commerce, Canadian Retail, Canadian statistics, Canadian web-based business

The industry has been quick to blame eCommerce for the closing of brick & mortar (offline) stores, but in reality that view is grossly over-simplified. It would be more accurate to say the demise of some retail stores has been due to their ineffective use on the Internet, crippling their ability to remain competitive in […]

Get Your Digital Marketing Priorities Straight (Benchmark Data)

By Melody McKinnon on August 10, 2017 No Comment Canadian marketing, Canadian statistics

It doesn’t seem like too long ago that digital marketing priorities consisted of a website, email marketing, banner advertising and maybe some ads in a search engine. Now there is a long list of marketing tactics and strategic planning involved in every effective online campaign.

The State of eCommerce in Canada, by the Numbers

By Melody McKinnon on June 20, 2017 No Comment Canadian consumers, Canadian e-commerce, Canadian Retail, Canadian statistics

Canadians are among the most active eCommerce consumers, with statistics indicating 76-80% of us shop online. Excluding travel, eMarketer estimates $38.74 billion will be spent online by Canadian consumers in 2017 and sales are expected to reach 43.95 billion in 2018. Of those sales, Internet Retailer estimates $17.97 billion will be spent at Canadian online […]

How Small Businesses Can Prevent Ransomware Encryption

By Melody McKinnon on May 15, 2017 2 Comments Canadian small business, cybersecurity

With the widespread Ransom.WanaCrypt0r. (WanaCry) attacks in the news, the world has become painfully aware of the havoc encrypted ransomware can cause. It has infected the PC’s, Macs, mobile devices, networks and servers of both individuals and businesses of all sizes. There are many versions of ransomware, including Jaff, Locky, Sage, Cerber, Spora, Cryptoblock, SamSam, […]