Holidays bring plenty of opportunities to make sales and Valentine’s Day is no exception. It’s probably the most underutilized holiday in content marketing, however, which leaves lots of room for you and your business to use it to your competitive advantage.
Canadian businesses have embraced content marketing as an effective, affordable way to grow their company. It’s also the top way to engage consumers and turn current customers into the coveted repeat buyer. It does come with challenges, however, including production, management, and AI adoption.
By David Sinkinson It’s no secret that starting a business is fraught with risk. Depending on how you count it, 70% of startups will fail between years two to five. Even online businesses, such as ecommerce and tech startups, fail a staggering 80% of the time.[1] Entrepreneurs, particularly my Canadian peers, need to make timely […]
There was a time not long ago when Canadians over the age of 50 weren’t expected to know anything about the Internet. Then, we saw them learning the basics so they could keep in touch in touch or search for information. As time went on, older Canadians learned more, either through their jobs or on […]
A variety of events have threatened the Canadian economy lately, from the pandemic to trade agreements. The resulting economic spiral has left Canadians scrambling to secure an income, and businesses desperately trying to remain profitable.
There are so many legit ways to make money online and it’s true that virtually anyone can start a business on the internet. It’s much easier than it was even 10 years ago, but that doesn’t mean you won’t have to put consistent effort into building and growing your business.
Online marketing is in a perpetual state of evolution. What works this week, may not work next week. However, influencer marketing has grown consistently over the past decade and its projected growth is just as impressive.
The internet has made it much less expensive to reach and engage consumers and increase sales overall, but most Canadian small businesses aren’t using it to its full potential. Economic challenges motivate people to find ways to trim their budget, however, and smart entrepreneurs are doing just that.
You’ve chosen the perfect affiliate partner program to promote on your website and are excited to see your visitors clicking on the link. You head to the program’s affiliate dashboard to see the monetary rewards of your hard work, only to find some clicks and sales haven’t been credited to you.
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