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Content Marketing 2016 Data: How Companies Are Achieving Success

Content Marketing 2016 Data: How Companies Are Achieving Success

The primary goal of any content marketing strategy is engagement, which ultimately leads to sales. In any format, creating content that is compelling to prospects is the backbone of inbound marketing success. Ascend2 has released the results of their survey of international content marketers, providing strategic benchmarks and ideas for Canadian businesses. This data reveals […]

Canadians Online: Statistics to Guide Your Multi-Channel Strategy

Canadians Online: Statistics to Guide Your Multi-Channel Strategy

The success of multi-channel retail revolves around one thing: the customer. The customer experience has always been an important part of retail success, it has only evolved to include today’s technology. The Internet and eCommerce, along with mobile devices, have caused an accelerated evolution of customer expectations, from transparency to personalization. Meeting the multi-channel demands […]

Canadian Email Marketing Benchmark Data

Canadian Email Marketing Benchmark Data

Digital marketing has become one of the most important tools in Canadian business promotion. Email was one of the original online marketing tools and it has continued to play a powerful part in any digital strategy. eMail marketing has become more challenging in recent years, however, with marketers scrambling to keep up with everything from […]

Study: Omni-Channel is the Key to Success in Retail Today ©

Study: Omni-Channel is the Key to Success in Retail Today ©

Working with any technology places us in a state of constant evolution. We have to master the ability to think on our feet and adapt accordingly. As consumers demand more technology integration, smart retailers have scrambled to accommodate them, with the ultimate goal of being proactive rather than reactive.