For years now, many independent Canadian retailers have viewed the internet as a competitor. They blamed it for falling sales, then threw up their hands at the prices and selection that they couldn’t possibly compete with.
As the entire world is scrambling to come back to normalcy under the COVID-19 pandemic-induced social distancing guidelines, brick-and-mortar retailers are shifting gears to rapidly embrace digital technologies to bridge the physical distance and navigate the crisis. With increased competition from e-commerce, reduced foot traffic and low consumer confidence, the need to build digital capabilities […]
There are two questions that we hear most often from retailers who are exploring multi-channel and omni-channel retail: What’s the difference? Which one is the best fit for my store?
Staples Canada has always been a leader in eCommerce and has made progress in their multi-channel experience as well. Their new site and behind-the-scenes procedures will continue to impress shoppers and inspire Canadian retailers. Canada’s Shopify Plus is the perfect partner for this digital journey because it’s a versatile, user-friendly platform with a myriad of […]
Online marketplaces are huge in Canada, even though we have less of them. While Amazon Canada is the one most frequented, Canadian online shoppers love having a few other choices available to them as well (such as Walmart Canada). A UPS study found ninety-six per cent of online shoppers in Canada have made an online marketplace […]
A recent comScore/UPS survey provided some interesting insights that may be strategically applied to both online and offline sales. Retailers of all sizes can benefit from a plan that allows their digital and ‘brick and mortar’ presence to compliment each other for increased conversions. That can be as easy as focusing on how and why […]
Omni-channel data is usually based on surveys, where companies are asked about their practices. However, what we think we’re doing and what we’re actually doing can be two entirely different things. With an overall lack of understanding of omni-channel, the results of such surveys can be particularly unreliable. Order Dynamics took a different approach, investigating […]
Shopify has proven itself to be another Canadian tech success story. The leading multi-channel, cloud-based eCommerce platform rapidly grew its services to assist virtually any type of online business in every niche. You can easily build a website and accept payments both online and offline. They facilitate all types of marketplaces, including Amazon and social […]
We have found statistical differences in how French Canadians use the Internet before. Most of the differences are assumed to be due to a lack of French content online, including on social media networks. This IAB Canada research reveals differences at a more tangible level with device usage statistics for 2015.
Data from a number of sources paints a bright picture of Canadian online retail. Sales and marketing insights, combined with Canadian web usage statistics, facilitate a sound strategy for 2017. An internet retail presence is more important than ever, as international retailers set their sights on the growing online shopping market in this country.