The most valuable numbers Canadian businesses can have is data about their own customers and website. Web analytics tools are critical to collecting, analyzing and using data. Data defines our past and refines our future through tools that enable us to find specific answers. This, in turn, can inspire and support strategic marketing and company-wide […]
One of the first decisions you have to make when starting your online business in Canada, is whether or not to use a .ca domain name. Even if you’re not ready to go live with a website, your own domain name can be used for secure, custom eMail, redirecting to your social media or other […]
Digital products have been a popular source of revenue for online businesses for a couple of decades now, and for good reason. You can create virtually any digital product and then profit from it for as long as it is current and fulfills a market demand. The popularity of downloads continues to grow in Canada […]
Popular blogs with a respectable page rank (PR) or page authority (PA) are the usual target for public relations (PR) professionals or brands looking for ambassadors. While it is no longer a method of increasing link popularity for search engines, page rank of three or higher (or page authority of 30 or higher) gives them […]
Seventy-six percent of Canadians are purchasing online, and will be spending 39 billion by the end of 2019, according to a 2017 eTail Canada report. The 2018 Online Marketplaces Report by Internet Retailer cites a UPS study that found ninety-six percent of online shoppers in Canada have made an online marketplace purchase. Online marketplaces offer […]
Keyword research for paid or organic search engine optimization (SEO) is a necessary practice that can go well beyond finding popular keywords. Keyword research tools have evolved to include a broad range of functionality, such as competitive intelligence research, niche keywords, common misspellings, irrelevant keyword cleanup, social mentions, synonyms, targeted search, analytics, and much more. […]
TORONTO, Aug. 23, 2018 /CNW/ – GoDaddy, the world’s largest cloud platform dedicated to small, independent ventures, today announced it is teaming up with Toronto hockey legend Doug Gilmour to inspire Canadians to bring their ideas to life online. To do that, GoDaddy helped Doug Gilmour launch his latest venture, a lifestyle apparel collaboration with FLi, by building a website on its Managed WordPress […]
When I first started working online way back in the 90’s, getting a fully-featured online store meant hiring a programmer (or a team of programmers) to build one. Additionally, you would need a designer because the programmer would only focus on the store functionality. The overall launch expense was enormous, but it only began with […]
Canadian businesses have unique website hosting requirements and concerns that can’t always be addressed by service providers outside of our country. Choosing a truly Canadian company to host your website will address many of your concerns by default.
Google recently announced that the new release of their Chrome browser in July, 2018, will mark all HTTP sites as “not secure”. It’s also suspected that websites deemed “not secure” by Google will see a steady drop in rank.