Instagram‘s 400 million+ active users (well over 7 million in Canada) are proving to be a marketing asset for businesses big and small. With the highest engagement rate of all major social networks, brands need to effectively and efficiently reach users with the best Instagram tools for businesses.
Online networking holds a lot of promise, especially in a country with a population as spread out as Canada’s is. It isn’t easy to find our online Canadian business peers, however, especially in specific niches or local areas. LinkedIn Groups provide an opportunity to reach out across our great country and connect in ways that […]
Dropshipping is a method of order fulfillment used by online sellers, without keeping physical inventory. Orders are placed in your store and sent to the supplier, who ships it directly to the customer while making it appear to have come directly from your store. Dropshipped fulfillment has grown in popularity as businesses navigate eCommerce and […]
This feature is sponsored by QUID Works Inc. Digital advertising is one of the most common ways to generate revenue online, but it does have its drawbacks. More people are blocking display/banner ads or tuning out advertising in any form. It requires administrative time and effort to find advertisers and maintain an ongoing relationship with […]
Website hosting data centres use a large amount of energy to run their equipment and keep it cool. The high levels of power required to host websites and store their data, has inspired several providers to offset consumption with green initiatives.
There isn’t a site online that couldn’t use a little dusting off and reorganization. Spring is a wonderful time to have a close look at yours and do some cleaning. You can start by visiting your website like you would if it belonged to someone else. Better yet, have a friend or two visit and […]
It can be frustrating and time consuming to find wholesale product suppliers for your business in Canada, particularly in specialty niches. Whether you’re sourcing supplies to make your own products or stocking your virtual shelves, finding the right supplier is usually a long and involved process. Many factors are involved in the decision, from quality […]
I’ve worked with many hosts in 20+ years of owning and managing websites. Before the era of mass acquisitions, it was easy to find a decent host that you could stay with for years. These days, most good hosts have been acquired by a substandard provider who immediately brings the quality down to their level. […]
Pinterest, Instagram, Facebook, Twitter, and a wealth of other social networks facilitate image sharing. Some of the most commonly shared images are digital posters or memes, which are basically text added to a photo or other background. Networks like Facebook now facilitate animated gifs that you can customize for your business. Sharable images may be […]
The most valuable numbers Canadian businesses can have is data about their own customers and website. Web analytics tools are critical to collecting, analyzing and using data. Data defines our past and refines our future through tools that enable us to find specific answers. This, in turn, can inspire and support strategic marketing and company-wide […]