Recent events have taught us how important it is to have diverse sources of revenue, and a marketing strategy that’s able to pivot with a moment’s notice. Most obvious is the need to use the internet for sales & marketing, but online opportunities go well beyond that. One of those opportunities comes with self-published information […]
As online businesses become aware of their legal responsibilities in regards to privacy, we’ve received more and more questions about Data Sovereignty. Following are the most frequently asked questions to date.
Online business and digital marketing can change in an instant, like anything based on technology these days. It’s critical for businesses to stay on top of changes so they can remain competitive and profitable in this perpetual state of evolution. It’s tough for books to keep pace because by the time they’re published, the information […]
The lucrative fourth quarter is eagerly anticipated by most Canadian small businesses as the most profitable time of year. They’re deep into planning marketing campaigns, setting up sales funnels, writing ad copy, testing their website, and creating outstanding holiday content.
WordPress has been my favourite content management system (CMS) from the first time I tried it. While it’s known as a blogging platform, it can be used to create any kind of website you can imagine. The versatility and vast number of options allows it to be used for all types of online businesses, from […]
Can Data Analytics Help You Market In A Tight Economy? The High Cost Of Having An Unhappy Digital Branding Experience Provided by HappyOrNot.com The current economic conditions are challenging for businesses of all sizes. Inflation is rising, and the cost of goods and services is skyrocketing, making it harder for companies to maintain their profit […]
Popular blogs with a respectable page rank (PR) or domain authority (DA) are the usual target for public relations (PR) professionals or brands looking for influencers. While it is no longer a method of increasing link popularity for search engines, a domain rank of three or higher (or domain/page authority of 30 or higher) gives […]
Not everyone wants to build an online business from the ground up. They’d rather hit the ground running with a proven, established website or the perfect domain name. Others are trying to grow by acquisition. Whatever the reasons, demand has created a virtual market for buying and selling websites, domain names, and a wide variety […]
Your domain name is your website URL/address and will be part of your business email address. It’s broken down into two basic parts, the ‘second-level domain’ is the name you choose for your site. In our case, it’s ‘CanadiansInternet’. The ‘top-level domain (TLD)’ is the domain extension. In our case, it’s ‘.com’.
There isn’t a site online that couldn’t use a little dusting off and reorganization. Spring is a wonderful time to have a close look at yours and do some cleaning. You can start by visiting your website like you would if it belonged to someone else. Better yet, have a friend or two visit and […]