There isn’t a site online that couldn’t use a little dusting off and reorganization. Spring is a wonderful time to have a close look at yours and do some cleaning. You can start by visiting your website like you would if it belonged to someone else. Better yet, have a friend or two visit and […]
The learning curve involved with starting an online business (or bringing an offline business online) is manageable by practically anyone. However, when you start out you’ll find a lot of words and jargon you may not be familiar with, which can make the task more daunting than it has to be. By learning the definition […]
Most entrepreneurs understand the importance of online reviews and star ratings, but many don’t realize how beneficial it is to actively manage them across the internet. Having a strategy to solicit, manage and market reviews can significantly boost your bottom line.
I’ve worked with many hosts in 20+ years of owning and managing websites. Before the era of mass acquisitions, it was easy to find a decent host that you could stay with for years. These days, most good hosts have been acquired by a substandard provider who immediately brings the quality down to their level. […]
It can be frustrating and time consuming to find wholesale product suppliers for your business in Canada, particularly in specialty niches. Whether you’re sourcing supplies to make your own products or stocking your virtual shelves, finding the right supplier is usually a long and involved process. Many factors are involved in the decision, from quality […]
As online businesses become aware of their legal responsibilities in regards to privacy, we’ve received more and more questions about Data Sovereignty. Following are the most frequently asked questions to date.
Recent events have taught us how important it is to have diverse sources of revenue, and a marketing strategy that’s able to pivot with a moment’s notice. Most obvious is the need to use the internet for sales & marketing, but online opportunities go well beyond that. One of those opportunities comes with self-published information […]
You can find digital marketing definitions for most online business terms with a quick search. The toughest part about finding definitions that are specific to affiliate marketing, is the same words can have different meanings depending on what you’re talking about. This glossary will ensure beginners have the right definitions from an affiliate marketer’s perspective.
Instagram‘s billion+ users (well over 15 million in Canada) are proving to be a marketing asset for businesses big and small. With the highest engagement rate of all major social networks, brands need to effectively and efficiently reach users with the best Instagram tools for businesses.
The online income opportunity to get paid for taking surveys in Canada has greatly improved since I first started working online in the 90’s. Back then, only a handful of companies paid people to take surveys and few accepted applicants from this country. As Canadian businesses embrace the power of the Internet, and international businesses […]