Popular blogs with a respectable page rank (PR) or page authority (PA) are the usual target for public relations (PR) professionals or brands looking for ambassadors. While it is no longer a method of increasing link popularity for search engines, page rank of three or higher (or page authority of 30 or higher) gives them […]
Seventy-six percent of Canadians are purchasing online, and will be spending 39 billion by the end of 2019, according to an eTail Canada report. The 2018 Online Marketplaces Report by Internet Retailer cites a UPS study that found ninety-six percent of online shoppers in Canada have made an online marketplace purchase. Online marketplaces offer a […]
Keyword research for paid or organic search engine optimization (SEO) is a necessary practice that can go well beyond finding popular keywords. Keyword research tools have evolved to include a broad range of functionality, such as competitive intelligence research, niche keywords, common misspellings, irrelevant keyword cleanup, social mentions, synonyms, targeted search, analytics, and much more. […]
TORONTO, Aug. 23, 2018 /CNW/ – GoDaddy, the world’s largest cloud platform dedicated to small, independent ventures, today announced it is teaming up with Toronto hockey legend Doug Gilmour to inspire Canadians to bring their ideas to life online. To do that, GoDaddy helped Doug Gilmour launch his latest venture, a lifestyle apparel collaboration with FLi, by building a website on its Managed WordPress […]
When I first started working online way back in the 90’s, getting a fully-featured online store meant hiring a programmer (or a team of programmers) to build one. Additionally, you would need a designer because the programmer would only focus on the store functionality. The overall launch expense was enormous, but it only began with […]
Canadian businesses have unique website hosting requirements and concerns that can’t always be addressed by service providers outside of our country. Choosing a truly Canadian company to host your website will address many of your concerns by default.
Google recently announced that the new release of their Chrome browser in July, 2018, will mark all HTTP sites as “not secure”. It’s also suspected that websites deemed “not secure” by Google will see a steady drop in rank.
We all like to think our website content and blog posts are riveting enough to keep visitors coming back for more. If you’re doing your job right, that may be working for you to a certain extent. However, since websites and blogs are built around niches, there is significant potential to addict people to your […]
The popularity of indie publishing and info-products has created a demand for supporting tools for both designers and authors. There is no question that a professional, eye-catching design can significantly increase sales of eBooks, audio products, software, app’s, and eLearning products. Applying that design to 3D covers makes the product more tangible to potential buyers. […]
It’s no secret that Canadian businesses have been slower to embrace eCommerce than some other countries. One reason they give for this is being intimidated by competitors, not the least of which are huge marketplaces like Amazon and eBay. Additionally, they’re intimidated by eCommerce and entering an entirely different sales environment.