Digital products have been a popular source of revenue for online businesses for a couple of decades now, and for good reason. You can create virtually any digital product and then profit from it for as long as it is current and fulfills a market demand. The popularity of downloads continues to grow in Canada […]
I spend a lot of time reading Canadian business news, especially when it’s relevant to online entrepreneurs and digital marketers. The digital world is in a perpetual state of evolution, so it’s important to keep an eye on what’s new and trending.
Recent events have taught us how important it is to have diverse sources of revenue, and a marketing strategy that’s able to pivot with a moment’s notice. Most obvious is the need to use the internet for sales & marketing, but online opportunities go well beyond that. One of those opportunities comes with self-published information […]
As we all scramble to diversify our sources of website traffic, Canadian businesses are looking for options. Affiliate programs have been a big part in American and European marketing strategies for a couple of decades. However, Canadian companies have been slower to adopt this lucrative, relatively risk-free way to generate not only traffic, but traffic […]
All information we collect from Canadians for the purpose of doing business is protected by laws. From payment information to email subscriptions, all business owners in Canada must comply with these laws. Data Sovereignty, from the online business perspective, refers to where that data is physically stored. For websites and their subscriber databases, it’s data […]
Your domain name is your website URL/address and will be part of your business email address. It’s broken down into two basic parts, the ‘second-level domain’ is the name you choose for your site. In our case, it’s ‘CanadiansInternet’. The ‘top-level domain (TLD)’ is the domain extension. In our case, it’s ‘.com’.
Not everyone wants to build an online business from the ground up. They’d rather hit the ground running with a proven, established website or the perfect domain name. Others are trying to grow by acquisition. Whatever the reasons, demand has created a virtual market for buying and selling websites, domain names, and a wide variety […]
Business Book Review How to Build and Manage an Affiliate Program or Affiliate Network: The “Holy Bible” of Affiliate Programs and Networks Across All Industries
As online businesses become aware of their legal responsibilities in regards to privacy, we’ve received more and more questions about Data Sovereignty. Following are the most frequently asked questions to date.
Popular blogs with a respectable page rank (PR) or domain authority (DA) are the usual target for public relations (PR) professionals or brands looking for influencers. While it is no longer a method of increasing link popularity for search engines, a domain rank of three or higher (or domain/page authority of 30 or higher) gives […]
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