Recent events have taught us how important it is to have diverse sources of revenue, and a marketing strategy that’s able to pivot with a moment’s notice. Most obvious is the need to use the internet for sales & marketing, but online opportunities go well beyond that. One of those opportunities comes with self-published information […]
Instagram‘s billion+ users (well over 15 million in Canada) are proving to be a marketing asset for businesses big and small. With the highest engagement rate of all major social networks, brands need to effectively and efficiently reach users with the best Instagram tools for businesses.
The online income opportunity to get paid for taking surveys in Canada has greatly improved since I first started working online in the 90’s. Back then, only a handful of companies paid people to take surveys and few accepted applicants from this country. As Canadian businesses embrace the power of the Internet, and international businesses […]
When Canadian entrepreneurs go looking for information or inspiration on YouTube, most of what they find has been produced in other countries. When they do find Canadian content on the network, it’s often severely limited or outdated.
Pinterest, Instagram, Facebook, Twitter, and a wealth of other social networks facilitate image sharing. Some of the most commonly-shared images are digital posters or ‘memes’, which are basically text added to a photo or other background. Networks like Facebook now facilitate animated gifs that you can customize for your business as well. Shareable images may […]
Aspiring and existing online entrepreneurs need reliable sources of information regarding local business programs, funding, licensing, learning, mentorship, and more for the Canadian province they’re doing business in. Official gateways and non-profit programs provide a starting point for this information.
We all like to think our website content and blog posts are riveting enough to keep visitors coming back for more. If you’re doing your job right, that may be working for you to a certain extent. However, since websites and blogs are built around niches, there is significant potential to addict people to your […]
All Canadian laws and regulations that apply to offline retail (and other types of businesses) will still apply online, along with a few more. There are many variables that make it difficult to provide legal advice that applies to everyone.
Whether you’re looking for popular products to add to your physical inventory or drop shipping, selecting products that have a good chance of being profitable best sellers is a perpetual challenge. Luckily, there are a variety of marketplaces online that can guide your decisions, based on what’s currently trending at the consumer and wholesale level.
2020 was a challenge, but 2021 is when the hard work starts. Extreme effort will be required to recover from financial challenges and digital transformation, all while coping with stress, anxiety and other pandemic-induced mental health challenges. It will take a concentrated effort to stay inspired and motivated. On top of that, you’ll be consuming […]
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