Resources & Tools

Canadian Holiday Shopping Data: Who, What, Where, Why and How ©

By Melody McKinnon on November 12, 2015 5 Comments Canadian consumers, Canadian e-commerce, Canadian holiday marketing, Canadian mCommerce, Canadian Retail, Canadian statistics, omni-channel Canada

Everyone is wondering if Canadians will be doing more of their holiday shopping online this year, along with what they’ll be buying, where they’ll be buying it, and how they’ll be doing so in 2015. Statistically, it depends on who you ask. To provide a broader picture of this year’s predictions for those who sell […]

Free eBook: Self-Publishing Books 101

By Melody McKinnon on July 14, 2015 5 Comments Canadian business freebies, Canadian eBooks, Canadian marketing, Canadian web-based business, infoproduct, publishing, work at home Canada

Each month we offer you a new free guide, report, whitepaper or eCourse. This month we bring you Self-Publishing Books 101: A Step-by-Step Guide to Publishing Your Book in Multiple Formats, a free eBook by experts Shelley Hitz and Heather Hart. It’s an info-packed 166 pages that will leave you ready, willing and able to […]

Canadian Retailers Facing Omnichannel Challenges (Statistics & Slides)

By Melody McKinnon on June 11, 2015 2 Comments Canadian business, Canadian consumers, Canadian e-commerce, Canadian entrepreneur, Canadian Retail

Canadian businesses have struggled with eCommerce in general, which in turn has left many of them overwhelmed by the omni/multi-channel experience today’s consumers want. 2015 statistics from a survey done by Deloitte and Tulip Retail, indicate a storefront is still a popular purchase point, but shoppers also want digital options. This data suggests that while […]

Top 10 Earning Affiliate Programs for April, 2015

By Melody McKinnon on May 31, 2015 3 Comments Canadian affiliate marketing, Canadian affiliate programs, Canadian web-based business

Affiliate marketing is one of the oldest ways of making money online in Canada and it can be very lucrative if you focus on the right programs. Merchants may have an in-house affiliate program or join networks like Share-A-Sale, where thousands of website owners may partner up with them for a percentage of sales they […]

Top 10 Earning Affiliate Programs for March, 2015 ©

By Melody McKinnon on April 6, 2015 3 Comments Affiliate income, Blogging, Canadian affiliate marketing, Canadian affiliate programs, Canadian marketing, work at home Canada

Affiliate marketing is one of the oldest ways of making money online in Canada and it can be very lucrative if you focus on the right programs. Merchants may have an in-house affiliate program or join networks like Share-A-Sale, where thousands of website owners may partner up with them for a percentage of sales they […]

Book Review – Leadership for Einsteins by Dr. Jim Sellner

By Melody McKinnon on February 28, 2015 3 Comments Canadian Business Management, Canadian eBooks, Canadian entrepreneur

Leadership for Einsteins: How Smart Leaders Bring Out The Genius In People By Canadian Author, Dr. Jim Sellner, Subject2Change.ca There is no industry more in need of unique, effective leadership skills than Internet technology, and it can be the defining factor between success and failure for Canadian businesses. Leaders and managers in this sector are […]

Top 10 Online Business Books of 2014 ©

By Melody McKinnon on December 31, 2014 7 Comments Canadian e-commerce, Canadian entrepreneur, Canadian marketing, Canadian Retail, Canadian web-based business, publishing, social media

For many years we’ve been hard-pressed to find 10 decent books about online business to share, let alone a list of the best picks. This year we had a bit of a tough time narrowing down our online business book choices! There still isn’t enough truly good information out there to help Canadian businesses as […]

Free eBook: Content Marketing Guide and Success Stories

By Melody McKinnon on October 5, 2014 2 Comments Blogging, Canadian business freebies, Canadian small business, Content Marketing Canada

Each month we offer you a new free guide, report, whitepaper or eCourse. This month we bring you Content Marketing: Guide and Success Stories, a free eBooklet by expert, Jeanette LeBlanc. Most Canadian marketing experts and business owners understand that content is the key to successful online selling. However, many still don’t understand how to […]

By Melody McKinnon on October 1, 2014 2 Comments Canadian Blogging, Canadian holiday marketing, social media

A Canadian holidays and observances calendar is a useful tool for marketing or for inspiring blog post, newsletter content and social media ideas. Traditional holidays have been joined by many observances in Canada and Internationally, all of which now enjoy more exposure via the Internet. Combined with famous Canadian birthdays and historical events, there is […]

By Melody McKinnon on September 30, 2014 4 Comments Affiliate income, Canadian affiliate marketing, Canadian web-based business

Affiliate marketing is one of the oldest ways of making money online in Canada and it can be very lucrative if you focus on the right programs. Merchants may have an in-house affiliate program or join networks like Share-A-Sale, where thousands of website owners may partner up with them for a percentage of sales they […]