The learning curve involved with starting an online business (or bringing an offline business online) is manageable by practically anyone. However, when you start out you’ll find a lot of words and jargon you may not be familiar with, which can make the task more daunting than it has to be. By learning the definition […]
Digital products have been a popular source of revenue for online businesses for a couple of decades now, and for good reason. You can create virtually any digital product and then profit from it for as long as it is current and fulfills a market demand. The popularity of downloads continues to grow in Canada […]
Recent events have taught us how important it is to have diverse sources of revenue, and a marketing strategy that’s able to pivot with a moment’s notice. Most obvious is the need to use the internet for sales & marketing, but online opportunities go well beyond that. One of those opportunities comes with self-published information […]
Online business and digital marketing can change in an instant, like anything based on technology these days. It’s critical for businesses to stay on top of changes so they can remain competitive and profitable in this perpetual state of evolution. It’s tough for books to keep pace because by the time they’re published, the information […]
The lucrative fourth quarter is eagerly anticipated by most Canadian small businesses as the most profitable time of year. They’re deep into planning marketing campaigns, setting up sales funnels, writing ad copy, testing their website, and creating outstanding holiday content.
Can Data Analytics Help You Market In A Tight Economy? The High Cost Of Having An Unhappy Digital Branding Experience Provided by HappyOrNot.com The current economic conditions are challenging for businesses of all sizes. Inflation is rising, and the cost of goods and services is skyrocketing, making it harder for companies to maintain their profit […]
LONDON, Nov. 23, 2022 /PRNewswire/ — As the world moves into a potential economic downturn, technology leaders must help their organisations adapt through emerging technologies while building a protective layer against the risks posed. To prepare leaders for what’s to come in 2023, global IT research and advisory firm Info-Tech Research Group has released its […]
Canadian businesses have been hiring remote workers for quite some time. Up until recently, the majority were afraid to go there until they were forced to make it part of their business continuity plan. Now that they have proof-of-concept and see the benefits of a remote workforce, you can bet they’ll be sold on the […]
Online networking holds a lot of promise, especially in a country with a population as spread out as Canada’s is. It isn’t easy to find our online Canadian business peers, however, especially in specific niches or local areas. LinkedIn Groups provide an opportunity to reach out across our great country and connect in ways that […]
Canva has earned the reputation of being the design tool for non-designers. With it, you can quickly and easily create outstanding graphics and templates. If you can point, click and drag images, you can create beautiful graphics with Canva using either the free or pro version.
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by Melody McKinnon, Online Business & Marketing Manager - 1 Comment
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by Melody McKinnon, Online Business & Marketing Manager - 78 Comments
