We’ve been receiving a lot of email about the new Federal Government + Shopify initiative, Go Digital Canada. Canada’s small, independent retailers are especially interested in trying it, but wonder if the time & money would be better spent elsewhere. The following guide will help to clarify your choices, and ultimately result in the best […]
As the entire world is scrambling to come back to normalcy under the COVID-19 pandemic-induced social distancing guidelines, brick-and-mortar retailers are shifting gears to rapidly embrace digital technologies to bridge the physical distance and navigate the crisis. With increased competition from e-commerce, reduced foot traffic and low consumer confidence, the need to build digital capabilities […]
Keyword research for paid or organic search engine optimization (SEO) is a necessary practice that can go well beyond finding popular keywords. Keyword research tools have evolved to include a broad range of functionality, such as competitive intelligence research, niche keywords, common misspellings, irrelevant keyword cleanup, social mentions, synonyms, targeted search, analytics, and much more. […]
Popular blogs with a respectable page rank (PR) or domain authority (DA) are the usual target for public relations (PR) professionals or brands looking for influencers. While it is no longer a method of increasing link popularity for search engines, a domain rank of three or higher (or domain/page authority of 30 or higher) gives […]
The popularity of indie publishing and info-products has created a demand for supporting tools for both designers and authors. There is no question that a professional, eye-catching design can significantly increase sales of eBooks, audio products, software, app’s, reports and online learning products. Applying that design to 3D covers makes the product more tangible to […]
One of the first decisions you have to make when starting your online business in Canada, is whether or not to use a .ca domain name. Even if you’re not ready to go live with a website, your own domain name can be used for secure, custom eMail, redirecting to your social media or other […]
This feature is sponsored by Knightsbridge. Knightsbridge Foreign Exchange was founded in 2009 in Toronto, Ontario by Rahim Madhavji. They offer unbeatable currency exchange rates, specializing in CAD-USD transactions. Knightsbridge serves any Canadian business or private client that has foreign exchange requirements.
This feature is sponsored by Dropified. Dropshipping is a method of order fulfillment used by online sellers, without keeping physical inventory. Orders are placed in your store and sent to the supplier, who ships it directly to the customer while making it appear to have come directly from your store. Dropshipped fulfillment has grown in […]
This feature is sponsored by QUID Works Inc. Digital advertising is one of the most common ways to generate revenue online, but it does have its drawbacks. More people are blocking display/banner ads or tuning out advertising in any form. It requires administrative time and effort to find advertisers and maintain an ongoing relationship with […]
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