Resources & Tools

What is Go Digital Canada and is it Right for Your Business?

What is Go Digital Canada and is it Right for Your Business?

We’ve been receiving a lot of email about the new Federal Government + Shopify initiative, Go Digital Canada. Canada’s small, independent retailers are especially interested in trying it, but wonder if the time & money would be better spent elsewhere. The following guide will help to clarify your choices, and ultimately result in the best […]

How Real Retailers Are Using Digital Tech to Beat the Pandemic

How Real Retailers Are Using Digital Tech to Beat the Pandemic

As the entire world is scrambling to come back to normalcy under the COVID-19 pandemic-induced social distancing guidelines, brick-and-mortar retailers are shifting gears to rapidly embrace digital technologies to bridge the physical distance and navigate the crisis. With increased competition from e-commerce, reduced foot traffic and low consumer confidence, the need to build digital capabilities […]

Top Keyword Research and Competitive Intelligence Tools

Top Keyword Research and Competitive Intelligence Tools

Keyword research for paid or organic search engine optimization (SEO) is a necessary practice that can go well beyond finding popular keywords. Keyword research tools have evolved to include a broad range of functionality, such as competitive intelligence research, niche keywords, common misspellings, irrelevant keyword cleanup, social mentions, synonyms, targeted search, analytics, and much more.  […]

Popular Canadian Blogs for Blogger Outreach and Influencer Marketing

Popular Canadian Blogs for Blogger Outreach and Influencer Marketing

Popular blogs with a respectable page rank (PR) or domain authority (DA) are the usual target for public relations (PR) professionals or brands looking for influencers.  While it is no longer a method of increasing link popularity for search engines, a domain rank of three or higher (or domain/page authority of 30 or higher) gives […]

Top Tips and 3D Cover Design Tools for eBooks & Digital Products

Top Tips and 3D Cover Design Tools for eBooks & Digital Products

The popularity of indie publishing and info-products has created a demand for supporting tools for both designers and authors. There is no question that a professional, eye-catching design can significantly increase sales of eBooks, audio products, software, app’s, reports and online learning products. Applying that design to 3D covers makes the product more tangible to […]

Featured Canadian Company: QUID

Featured Canadian Company: QUID

This feature is sponsored by QUID Works Inc. Digital advertising is one of the most common ways to generate revenue online, but it does have its drawbacks. More people are blocking display/banner ads or tuning out advertising in any form. It requires administrative time and effort to find advertisers and maintain an ongoing relationship with […]