Pinterest, Instagram, Facebook, Twitter, and a wealth of other social networks facilitate image sharing. Some of the most commonly-shared images are digital posters or ‘memes’, which are basically text added to a photo or other background. Networks like Facebook now facilitate animated gifs that you can customize for your business as well. Shareable images may […]
We all like to think our website content and blog posts are riveting enough to keep visitors coming back for more. If you’re doing your job right, that may be working for you to a certain extent. However, since websites and blogs are built around niches, there is significant potential to addict people to your […]
2020 was a challenge, but 2021 is when the hard work starts. Extreme effort will be required to recover from financial challenges and digital transformation, all while coping with stress, anxiety and other pandemic-induced mental health challenges. It will take a concentrated effort to stay inspired and motivated. On top of that, you’ll be consuming […]
The most valuable numbers Canadian businesses can have is data about their own customers and website. Web analytics tools are critical to collecting, analyzing and using data. Data defines our past and refines our future through tools that enable us to find specific answers. This, in turn, can inspire and support strategic marketing and company-wide […]
We’ve been receiving a lot of email about the new Federal Government + Shopify initiative, Go Digital Canada. Canada’s small, independent retailers are especially interested in trying it, but wonder if the time & money would be better spent elsewhere. The following guide will help to clarify your choices, and ultimately result in the best […]
As the entire world is scrambling to come back to normalcy under the COVID-19 pandemic-induced social distancing guidelines, brick-and-mortar retailers are shifting gears to rapidly embrace digital technologies to bridge the physical distance and navigate the crisis. With increased competition from e-commerce, reduced foot traffic and low consumer confidence, the need to build digital capabilities […]
Keyword research for paid or organic search engine optimization (SEO) is a necessary practice that can go well beyond finding popular keywords. Keyword research tools have evolved to include a broad range of functionality, such as competitive intelligence research, niche keywords, common misspellings, irrelevant keyword cleanup, social mentions, synonyms, targeted search, analytics, and much more. […]
The popularity of indie publishing and info-products has created a demand for supporting tools for both designers and authors. There is no question that a professional, eye-catching design can significantly increase sales of eBooks, audio products, software, app’s, reports and online learning products. Applying that design to 3D covers makes the product more tangible to […]
This feature is sponsored by Knightsbridge. Knightsbridge Foreign Exchange was founded in 2009 in Toronto, Ontario by Rahim Madhavji. They offer unbeatable currency exchange rates, specializing in CAD-USD transactions. Knightsbridge serves any Canadian business or private client that has foreign exchange requirements.
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