Resources & Tools

Test eCommerce Waters with Fulfillment by Amazon (FBA) ©

Fulfillment by Amazon.ca is a relatively new option for Canadian sellers, having been launched at the end of 2012. You may have noticed “Fulfilled by Amazon” tagging some items within the massive sellers’ market, indicating the item will be sent from Amazon. The most important thing it tells shoppers is the item is included in […]

April Marketable Holidays and Observances (Canadian and Global)

A Canadian holidays and observances calendar is a useful tool for marketing or for inspiring blog post, newsletter content and social media ideas. Traditional holidays have been joined by many observances in Canada and Internationally, all of which now enjoy more exposure via the Internet. Combined with famous Canadian birthdays and historical events, there is […]

March Marketable Holidays & Observances (Canadian & Global) ©

A Canadian holidays and observances calendar is a useful tool for marketing or for inspiring blog post, newsletter content and social media ideas. Traditional holidays have been joined by many observances in Canada and Internationally, all of which now enjoy more exposure via the Internet. Combined with famous Canadian birthdays and historical events, there is […]

Co-operative Social Media Engagement Groups for Canadian Businesses ©

Zig Ziglar said, “You can get everything in life you want if you will just help enough other people get what they want.” Nowhere does this wisdom apply more than in business networking, including online networking and co-operative promotion. We’ve been testing social media engagement groups for over a year and have been impressed with […]

Mobile Payment Processors Have Big Plans for Canada in 2014 ©

Online and offline commerce are coming together in a big way in Canada in 2014 through mobile payment processing. Several companies are racing to corner the Canadian mobile payment market this year, including Shopify Canada and Moneris Solutions Payd Pro. Mobile payments can be a wonderful asset to your business, especially if you do business […]

January Marketable Holidays & Observances (Canadian & Global) ©

A Canadian holidays and observances calendar is a useful tool for marketing or for inspiring blog post, newsletter content and social media ideas. Traditional holidays have been joined by many observances in Canada and internationally, all of which now enjoy more exposure via the Internet. Combined with famous Canadian birthdays and historical events, there is […]

Book Review: Marketing to Millennials by J. Fromm and C. Garton ©

Book Review: Marketing to Millennials by J. Fromm and C. Garton ©

This is an unsolicited review. A few weeks ago, I was lucky enough to win a copy of Marketing to Millennials: Reach the Largest and Most Influential Generation of Consumers Ever, by Jeff Fromm and Christie Garton, from Marketing Sherpa. I was so impressed with the wealth of information, data, insights and strategic tools offered […]

Arlene Dickinson Launches Canadian Entrepreneur eCommunity ©

Arlene Dickinson, owner of Venture Communications, author, and star of CBC’s Dragon’s Den, has launched an online Canadian entrepreneur community.  YouInc.com was in beta until their October 2nd full launch with enhanced features.  The site focuses on the lifestyle of Canadian entrepreneurs, while also facilitating networking and mentorship.

CFIB Launches Canadian Small Business Directory ©

The Canadian Federation of Independent Business (CFIB) has launched a new Canadian small business directory and deal-finder.  Shop Small Biz is an online, Canada-wide search tool dedicated exclusively to Canadian independent small/medium/home-based businesses.  It is free for both businesses and consumers to use. The site explains, “Shop Small Biz is an initiative to empower small […]