Search (SEO) Archives ⋆ Online Business Canada

Online Business FAQs: Should I Sell “Do Follow” Links to Marketers?

By Melody McKinnon, Online Business & Marketing Manager on March 29, 2024 2 Comments content marketing, marketing, Search Engine Optimization (SEO), website development

You may be approached by marketing agencies or individuals wanting to place a “do follow” link in your existing content, or offering a guest post in exchange for including a “do follow” link in it. Should you agree?

SEO Study Reveals Canadian Organic Click-Through Rates

By Marie A Smith on November 24, 2021 No Comment Canadian marketing, Search Engine Optimization (SEO)

Click-through rates are an important part of evaluating the success of search engine campaigns and organic traffic, yet they are limited when trying to reach solid conclusions that you can build a strategy upon. It takes a massive amount of data to reach actionable conclusions, that will hold up for a reasonable period of time […]

SEO – 15 Easy Ways to Show Search Engines You’re Canadian

By Melody McKinnon, Online Business & Marketing Manager on August 7, 2021 11 Comments Canadian marketing, Canadian Retail, Canadian Search Engine Optimization, Canadian web-based business

Some of the most commonly-used search terms among Canadian shoppers are Canadian, Canada, and/or the name of a province, such as “buy business supplies Alberta Canada”. This is also true of shoppers searching for local stores, restaurants, etc. Search engines use keywords and other methods to determine the physical location of business websites, be that […]

Use Organic Local SEO to Increase Foot Traffic (Stats & Tips)

By Melody McKinnon, Online Business & Marketing Manager on June 20, 2020 6 Comments Canadian marketing, Canadian statistics, multi-channel marketing Canada, Search Engine Optimization (SEO)

Canadian consumers are searching for, and finding, products and services through local searches on major search engines. In fact, online searches are the first step of most purchasing journeys, whether the shopper is looking for online or physical stores. This trend has lead to effective online marketing strategies that increase foot traffic for local businesses.

Top Keyword Research and Competitive Intelligence Tools

By Melody McKinnon, Online Business & Marketing Manager on April 4, 2020 16 Comments Canadian marketing, SEO

Keyword research for paid or organic search engine optimization (SEO) is a necessary practice that can go well beyond finding popular keywords. Keyword research tools have evolved to include a broad range of functionality, such as competitive intelligence research, niche keywords, common misspellings, irrelevant keyword cleanup, social mentions, synonyms, targeted search, analytics, and much more. […]

Canadian Report: English and French Use of Voice Search

By Melody McKinnon, Online Business & Marketing Manager on December 4, 2018 1 Comment Canadian consumers, Canadian marketing, Search Engine Optimization (SEO)

TORONTO, Nov. 30, 2018 /PRNewswire/ — Mindshare Canada has released a new report uncovering what Canadians say to their smart speakers.

5 Creative Link-Building Tricks to Help You Outrank Competitors

By Melody McKinnon, Online Business & Marketing Manager on August 4, 2018 2 Comments Search Engine Optimization (SEO)

By Seph Cadiz If you’re like every online Canadian business wanting to rank on page one of Google, you leverage every possible SEO advantage at your disposal. With backlinks being one of the most influential search-ranking factors in Google’s search algorithm; wielding a diverse backlink skill set and profile will give you a leg up over […]

A Staggering 90% of Canadian Online Moms Love YouTube

By Melody McKinnon, Online Business & Marketing Manager on January 24, 2018 2 Comments Canadian consumers, Canadian marketing, Canadian statistics, social media

Statistics indicate YouTube is a favourite social network of online moms in Canada. A staggering nine out of ten Canadian moms visit YouTube at least once every month. Smart brands are following them there to engage them and ultimately win sales from these powerful shoppers. We’ve brought together recent Canadian statistics from Google and other […]

The Top 8 Pages to Optimize on B2B Websites

By Melody McKinnon, Online Business & Marketing Manager on September 17, 2014 6 Comments B2B Marketing, Canadian e-commerce, Canadian marketing

Business to Business (B2B) marketing is challenging. As Canadian businesses bring their companies online, many struggle to reach their business target market on the Internet. That makes each and every website visit a precious accomplishment. The last thing we want to do is lose these elusive buyers to a bad website experience.

By Melody McKinnon, Online Business & Marketing Manager on October 25, 2013 3 Comments Blogging, Canadian marketing, content marketing, infographic, Search Engine Optimization (SEO)

How to Sell Content Marketing to Skeptics ©

By Emma-Julie Fox The search engine optimization (SEO) community may be abuzz about content marketing today, but not everyone is convinced they should also join the bandwagon. To be fair, it is not easy to pursue such a campaign. It’s almost impossible to do it single-handedly because of the amount of work involved. Unless you’ve […]