Search (SEO) Archives - Canadian's Internet Business

A Staggering 90% of Canadian Online Moms Love YouTube

By Melody McKinnon on January 24, 2018 2 Comments Canadian consumers, Canadian marketing, Canadian statistics, social media

Statistics indicate YouTube is a favourite social network of online moms in Canada. A staggering nine out of ten Canadian moms visit YouTube at least once every month. Smart brands are following them there to engage them and ultimately win sales from these powerful shoppers. We’ve brought together recent Canadian statistics from Google and other […]

Top Keyword Research and Competitive Intelligence Tools ©

By Melody McKinnon on November 21, 2016 12 Comments Canadian marketing, SEO

Keyword research for paid or organic search engine optimization (SEO) is a necessary practice that can go well beyond finding popular keywords. Keyword research tools have evolved to include a broad range of functionality, such as competitive intelligence research, niche keywords, common misspellings, irrelevant keyword cleanup, social mentions, synonyms, targeted search, analytics, and much more. […]

Spike in Canadian Online Sales and Marketing (Statistics) ©

By Melody McKinnon on July 8, 2015 3 Comments Canadian consumers, Canadian e-commerce, Canadian marketing, Canadian mCommerce, Canadian Retail, Canadian statistics, Canadian web-based business

It has taken a long time for Canadian businesses to start selling online and even longer for most to fully embrace it as a way of life. We face unique eCommerce obstacles in Canada, from a lack of local Internet expertise to high postal shipping rates and inferior (yet expensive) Internet access. More Canadian retailers […]

The Top 8 Pages to Optimize on B2B Websites

By Melody McKinnon on September 17, 2014 5 Comments B2B Marketing, Canadian e-commerce, Canadian marketing, Canadian web-based business

Business to Business (B2B) marketing is challenging. As Canadian businesses bring their companies online, many struggle to reach their business target market on the Internet. That makes each and every website visit a precious accomplishment. The last thing we want to do is lose these elusive buyers to a bad website experience. In a new […]

How to Sell Content Marketing to Skeptics ©

By Melody McKinnon on October 25, 2013 3 Comments Blogging, Canadian marketing, content marketing, infographic, Search Engine Optimization (SEO)

By Emma-Julie Fox The search engine optimization (SEO) community may be abuzz about content marketing today, but not everyone is convinced they should also join the bandwagon. To be fair, it is not easy to pursue such a campaign. It’s almost impossible to do it single-handedly because of the amount of work involved. Unless you’ve […]

By Melody McKinnon on July 16, 2013 5 Comments Canadian marketing, Canadian statistics, multi-channel marketing Canada, Search Engine Optimization (SEO)

Canadian consumers are searching for, and finding, products and services through local searches on major search engines. This trend has lead to effective online marketing strategies that increase foot traffic for local businesses. “When we asked marketers in the 2013 Marketing Sherpa SEO Marketing Benchmark Survey about which types of search had the biggest impact […]

15 Easy Ways to Let Search Engines Know Your Business is Canadian

By Melody McKinnon on March 16, 2013 10 Comments Canadian e-commerce, Canadian marketing, Canadian Retail, Canadian Search Engine Optimization, Canadian web-based business

Some of the most commonly used search words by Canadian shoppers are Canadian, Canada, and/or the name of a province, such as “buy business supplies Alberta Canada”. This is also true of shoppers searching for local stores, restaurants, etc. Search engines use keywords and other methods to determine the location of business websites, be that […]