Seasonal & Holidays

How to Use Content Marketing to Skyrocket Holiday Sales

How to Use Content Marketing to Skyrocket Holiday Sales

The value of content marketing for both Business to Business (B2B) and Business to Consumer (B2C) companies has been proven to a point of universal acceptance, yet it is still underutilized in Canadian ecommerce. Using content to its fullest extent and developing a working strategy is even more rare. The holiday season offers plenty of […]

Holidays 2021: Canadians Will Shop Earlier and Spend More (Stats)

Holidays 2021: Canadians Will Shop Earlier and Spend More (Stats)

TORONTO, Oct. 21, 2021 /CNW/ – Retail Council of Canada’s (RCC) 4th annual Holiday Shopping Survey of over 2,500 Canadians from coast to coast shows that while COVID continues to impact our lives, people have adapted well and are looking forward to returning to their pre-pandemic holiday traditions wherever possible: in-person celebrations, shopping at brick-and-mortar […]

8 Things to do Online to Make Holiday Season Sales Soar

8 Things to do Online to Make Holiday Season Sales Soar

It’s going to be a record-breaking year in online sales again this holiday season. From research to purchase, most of the customer journey will be online. Thirty-two percent of Canadians said they plan to buy more online this year, according to Canada Post, and that survey was conducted before the pandemic hit.

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