Experts agree that 2020 will be a record-breaking year for online sales. The entire customer journey has gone digital, from marketing to direct sales.
Black Friday, Cyber Monday, Boxing Day and the entire holiday season can be a challenge, especially when you aren’t sure what to expect. Fourth quarter online transactions are expected to skyrocket this year, but how will it impact your sales specifically?
In most Canadian shopping circles, women rule. They’re a huge target market as the person in the household who does most of the shopping, both for themselves and their families. Internet shopping is a bit different though, especially when it comes to holiday shopping online. For example, an Ipsos holiday shopping survey found Canadian men […]
It’s going to be a record-breaking year in online sales this holiday season. From research to purchase, most of the customer journey will be online. Thirty-two percent of Canadians said they plan to buy more online this year, according to Canada Post, and that survey was conducted before the pandemic hit. We now know online […]
Online shopping for Halloween is expected to grow in Canada in 2020, thanks in part to the pandemic and more savvy online marketing. Canadians are taking enough of a currency exchange hit when ordering from the US to discourage it. Additionally, more and more Canadians are showing a preference for shopping in their own country […]
The value of content marketing for both Business to Business (B2B) and Business to Consumer (B2C) companies has been proven to a point of universal acceptance, yet it is still underutilized in Canadian eCommerce. Using content to its fullest extent and developing a working strategy is even more rare. The holiday season offers plenty of […]
Back-to-school 2020 will be unlike any year the world has ever experienced. The uncertainty has students, parents and retailers antsy and concerned.
Eighth annual holiday shopping survey shows budgets are flat; consumers focused on responsible retail
Whether you’re buying a gift for an entrepreneur or compiling your own wish list, this Canadian gift guide will make the season bright!
Most of us are aware of how Canadian consumers feel about beginning Christmas holiday promotions too early. We do have a good reason for early promotion online, however, since our season ends earlier due to shipping. While we can be forgiven for that, we still have an obligation to respect our fallen heroes, and those […]