Black Friday, Cyber Monday, Boxing Day and the entire holiday season can be a challenge, especially when you aren’t sure what to expect. Fourth quarter online transactions are expected to skyrocket this year, but how will it impact your sales specifically?
About This Column This monthly column on Online Business Canada is intended to inspire action. You know digital transformation is critical to growing your business, but there are so many moving parts and so much to learn! It’s easier to navigate if someone points you in the right direction so you can take the first […]
With global challenges & national loyalty inspiring Canadians to keep their money in Canada, businesses in this country are asking how they can reach them online. There are plenty of budget-friendly digital opportunities, but none as effective as being featured on Canadian websites in their seasonal content and gift guides. We’ve experienced a sharp uptick […]
Online businesses have been eagerly anticipating Autumn as the beginning of an especially profitable period. Holiday shopping starts earlier online, and we see a steady increase of other sales as well. It all starts with back-to-school in September and continues right through the holiday season
Victoria Day (Fête de la Reine) is officially celebrated in Canada as the birthday of our sovereign (initially, in celebration of Queen Victoria’s birthday). It falls on the last Monday before May 25th. While we do have a large number of royal fans in this country, more often than not they’re celebrating the federal holiday […]
Last year, 61.7 percent of Canadians celebrated Easter, spending an average of almost $60/person. Sixty percent of Canadian consumers spent their Easter budget on food, candy, and eating out, while 19 percent bought toys.
Almost every niche includes people with families. With a little creative thinking, you can figure out what type of social media marketing will draw them out on Family Day (and other provincial celebrations in February). Contests are an irresistible magnet for families, be it for the prize or bragging rights.
Holidays bring plenty of opportunities to make sales and Valentine’s Day is no exception. It’s probably the most underutilized holiday in content marketing, however, which leaves lots of room for you and your business to use it to your competitive advantage.
Love & romance can be a very profitable category online, any time of year. Whether it’s for Valentine’s Day, an anniversary gift, or ‘just because you’re you’, we truly enjoy buying special gifts for those we’re in love with. Additionally, there are opportunities for those targeting people who have yet to find love and romance.
Busy Canadians often go online to find gifts, only to spend even more time wading through options and making comparisons. Websites that do everything they can to make the process more efficient and successful will often win the sale, but how do you do that?
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