Victoria Day (Fête de la Reine) is officially celebrated in Canada as the birthday of our sovereign (initially, in celebration of Queen Victoria’s birthday). It falls on the last Monday before May 25th. While we do have a large number of royal fans in this country, more often than not they’re celebrating the federal holiday […]
Last year, 61.7 percent of Canadians celebrated Easter, spending an average of almost $60/person. Sixty percent of Canadian consumers spent their Easter budget on food, candy, and eating out, while 19 percent bought toys.
Almost every niche includes people with families. With a little creative thinking, you can figure out what type of social media marketing will draw them out on Family Day (and other provincial celebrations in February). Contests are an irresistible magnet for families, be it for the prize or bragging rights.
Holidays bring plenty of opportunities to make sales and Valentine’s Day is no exception. It’s probably the most underutilized holiday in content marketing, however, which leaves lots of room for you and your business to use it to your competitive advantage.
Love & romance can be a very profitable category online, any time of year. Whether it’s for Valentine’s Day, an anniversary gift, or ‘just because you’re you’, we truly enjoy buying special gifts for those we’re in love with. Additionally, there are opportunities for those targeting people who have yet to find love and romance.
Busy Canadians often go online to find gifts, only to spend even more time wading through options and making comparisons. Websites that do everything they can to make the process more efficient and successful will often win the sale, but how do you do that?
It’s going to be a record-breaking year in online sales again this holiday season. From research to purchase, most of the customer journey will be online. Online shopping has greatly exceeded expectations in recent years, and those who are new to shopping online are expected to embrace it permanently. 8 Things to do Online to […]
Guest posting is a common practice in which you write a blog post for another blog. It’s typically a marketing tactic used to increase brand awareness, drive traffic, and invite engagement from a specific group. Blogs that accept guest posts usually have guidelines on their website.
The value of content marketing for both Business to Business (B2B) and Business to Consumer (B2C) companies has been proven to a point of universal acceptance, yet it is still underutilized in Canadian ecommerce. Using content to its fullest extent and developing a working strategy is even more rare. The holiday season offers countless opportunities […]
Whether you’re buying a gift for an entrepreneur or compiling your own wish list, this Canadian gift guide will make the season bright! We have the most coveted gifts for all of your favourite entrepreneurs, be it family, friends, colleagues or clients. Online entrepreneurs have some unique holiday wishes that others may not be aware […]
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