Seasonal & Holidays Archives ⋆ Online Business Canada

Canadian Stats and Online Marketing Tricks to Make Halloween a Treat

By Melody McKinnon on September 11, 2021 4 Comments Canadian e-commerce, Canadian holiday marketing

Online shopping for Halloween is expected to grow in Canada in 2021 (by share of online vs. offline purchases), thanks in part to the pandemic and more savvy online marketing. However, due to limited socializing and fewer participating in trick-or-treat rituals this year, Halloween sales may drop overall.

6 Ecommerce Marketing Tips for a Merry 2021 Holiday Season

By Melody McKinnon on September 9, 2021 No Comment Canadian e-commerce, Canadian marketing, marketing

By Darwin Liu In 2020 the ecommerce industry saw an increase in consumer spending by 44% year over year because of the pandemic. While many government restrictions have relaxed, 2021’s holiday season is still expected to see exceptional growth in online sales.

12 Kinds of Valentine’s Day Content That Online Shoppers Love

By Marie A Smith on February 11, 2021 No Comment Canadian consumers, Canadian e-commerce, Canadian holiday marketing, Canadian Retail, Search Engine Optimization (SEO)

Canadians are world leaders in love and sentimentality, and the amount we spend on it is growing five times faster than our international counterparts. Naturally, we’ll be buying Valentine’s Day gifts for our sweethearts, family members (including pets), and also ourselves.

FedEx: Record Number of Canadians Expected to Holiday Shop Online

By Melody McKinnon on November 13, 2020 1 Comment Canadian consumers, Canadian e-commerce, Christmas, shipping

MISSISSAUGA, ON, Nov. 12, 2020 /CNW/ – Following an unprecedented year, the holiday shopping season is poised to follow suit, with 35 per cent of Canadians who report never having shopped online for holiday gifts indicating they intend to skip physical line-ups this year and shop online.

Report: 2020 Online Holiday Shopping in Canada

By Marie A Smith on October 23, 2020 3 Comments Canadian consumers, Canadian e-commerce, Canadian holiday marketing

Experts agree that 2020 will be a record-breaking year for online sales. The entire customer journey has gone digital, from marketing to direct sales.

17 Tips for Your Store’s First ONLINE Holiday Season

By Melody McKinnon on October 9, 2020 No Comment Canadian e-commerce, Canadian small business, Christmas, omni-channel Canada, website development

Black Friday, Cyber Monday, Boxing Day and the entire holiday season can be a challenge, especially when you aren’t sure what to expect. Fourth quarter online transactions are expected to skyrocket this year, but how will it impact your sales specifically?

15 Ways to Make Men Merry as they Holiday Shop Online

By Melody McKinnon on October 9, 2020 4 Comments Canadian consumers, Canadian e-commerce, Canadian holiday marketing, Canadian Retail, Canadian web-based business

In most Canadian shopping circles, women rule. They’re a huge target market as the person in the household who does most of the shopping, both for themselves and their families. Internet shopping is a bit different though, especially when it comes to holiday shopping online. For example, an Ipsos holiday shopping survey found Canadian men […]

8 Things to do Online to Make Holiday Season Sales Soar

By Melody McKinnon on September 15, 2020 No Comment Canadian e-commerce, Canadian holiday marketing, Canadian Retail, Canadian small business

It’s going to be a record-breaking year in online sales this holiday season. From research to purchase, most of the customer journey will be online. Thirty-two percent of Canadians said they plan to buy more online this year, according to Canada Post, and that survey was conducted before the pandemic hit. We now know online […]

How to Use Content Marketing to Skyrocket Holiday Sales

By Melody McKinnon on September 1, 2020 6 Comments Canadian Content Marketing, Canadian e-commerce, Canadian holiday marketing

The value of content marketing for both Business to Business (B2B) and Business to Consumer (B2C) companies has been proven to a point of universal acceptance, yet it is still underutilized in Canadian eCommerce. Using content to its fullest extent and developing a working strategy is even more rare. The holiday season offers plenty of […]