Seasonal & Holidays

Canadian Stat’s and Online Marketing Tricks to Make Halloween a Treat

Canadian Stat’s and Online Marketing Tricks to Make Halloween a Treat

Online shopping for Halloween is expected to grow in Canada in 2019, thanks in part to more savvy online marketing.  While the Canadian dollar is slightly higher, Canadians still take enough of a hit when ordering from the US to discourage it.  Additionally, more and more Canadians are showing a preference for shopping in their […]

15 Ways to Make Men Merry as they Holiday Shop Online ©

15 Ways to Make Men Merry as they Holiday Shop Online ©

In most Canadian shopping circles, women rule. They’re a huge target market as the person in the household who does most of the shopping, both for themselves and their families. Internet shopping is a bit different though, especially when it comes to holiday shopping online. For example, an Ipsos holiday shopping survey found Canadian men […]

How to Use Content Marketing to Skyrocket Holiday Sales ©

How to Use Content Marketing to Skyrocket Holiday Sales ©

The value of content marketing for both Business to Business (B2B) and Business to Consumer (B2C) companies has been proven to a point of universal acceptance, yet it is still underutilized in Canadian eCommerce. Using content to its fullest extent and developing a working strategy is even more rare. The holiday season offers plenty of […]

Start Holiday Online Marketing While Respecting Remembrance Day ©

Start Holiday Online Marketing While Respecting Remembrance Day ©

Most of us are aware of how Canadian consumers feel about beginning Christmas holiday promotions too early.  We do have a good reason for early promotion online, however, since our season ends earlier due to shipping.  While we can be forgiven for that, we still have an obligation to respect our fallen heroes, and those […]

Study: Autumn Marketing Maximizes Black Friday Sales / Traffic

Study: Autumn Marketing Maximizes Black Friday Sales / Traffic

Delivering Black Friday and Cyber Monday messages over time results in more sales and website traffic, according to a new UK study by Conversant. Results prove the ideal time to launch campaigns is in September. Given that UK consumer behaviour more closely reflects that of Canadian consumers than American consumer behaviour, we can assume that […]

2016 Holiday Season – Canadian Online Shopping Forecast Data

2016 Holiday Season – Canadian Online Shopping Forecast Data

Welcome to our annual compilation of Canadian holiday season online shopping forecast data and statistics. Sharing a combo of Canadian online shopping predictions in one place, allows our readers to quickly evaluate their marketing and sales strategies. As we update throughout the holiday season, you can make strategic adjustments to ensure a highly profitable fourth […]

Canadian Online Holiday Shopping Records Broken in 2015

Canadians were spending much more online during the 2015 holiday shopping season, reports MasterCard SpendingPulse. Both November and December 2015 broke online sales records, claiming the highest percentage of all retail sales. November brought the highest eCommerce sales ever in Canada, at 9.7%. December broke that record when online sales rose to 9.9% of all […]

Canadian Holiday Shopping Data: Who, What, Where, Why and How

Canadian Holiday Shopping Data: Who, What, Where, Why and How

Everyone is wondering if Canadians will be doing more of their holiday shopping online this year, along with what they’ll be buying, where they’ll be buying it, and how they’ll be doing so in 2015. Statistically, it depends on who you ask. To provide a broader picture of this year’s predictions for those who sell […]

1 2 3 5