Seasonal & Holidays

8 Things to do Online to Make Holiday Season Sales Soar

8 Things to do Online to Make Holiday Season Sales Soar

It’s going to be a record-breaking year in online sales again this holiday season. From research to purchase, most of the customer journey will be online. Thirty-two percent of Canadians said they plan to buy more online this year, according to Canada Post, and that survey was conducted before the pandemic hit.

Report: Holiday Sales Critical For Small Business Profitability

Report: Holiday Sales Critical For Small Business Profitability

It comes as no great surprise that the holiday season is critical to small business profitability every year, but just how vital is it for their survival? The following report summarizes the findings of one of the oldest email marketing platforms, Constant Contact. [DISCLOSURE: We may receive compensation for links to products on this website.] […]

Many More Canadians Will ‘Shop Small’ This Holiday Season

Many More Canadians Will ‘Shop Small’ This Holiday Season

Canadians will make the season bright for small businesses in 2023, according to a new study. This is welcome news for Canada’s SMBs, especially when most retail research this year has predicted an overall decline in holiday sales. Canadians may or may not spend as much on the holidays, but they want the money they […]

5 Ways Frugal Canadians Will Save Money This Holiday Season

5 Ways Frugal Canadians Will Save Money This Holiday Season

It is more critical than ever that we get to know our ideal target market, including how their mindset may have changed due to economic conditions. The same customer that could spend a lot of money on holiday gifts four years ago, may be in a much different financial situation right now. Check out the […]

10 Victoria Day Online Marketing Tips for Canadian Businesses

10 Victoria Day Online Marketing Tips for Canadian Businesses

Victoria Day (FĂȘte de la Reine) is officially celebrated in Canada as the birthday of our sovereign (initially, in celebration of Queen Victoria’s birthday). It falls on the last Monday before May 25th. While we do have a large number of royal fans in this country, more often than not they’re celebrating the federal holiday […]

Increase Holiday Traffic and Conversions with Guest Posting

Increase Holiday Traffic and Conversions with Guest Posting

Guest posting is a common practice in which you write a blog post for another blog. It’s typically a marketing tactic used to increase brand awareness, drive traffic, and invite engagement from a specific group. Blogs that accept guest posts usually have guidelines on their website. The Benefits of Guest Posting While guest posting for […]

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