Black Friday, Cyber Monday, Boxing Day and the entire holiday season can be a challenge, especially when you aren’t sure what to expect. Fourth quarter online transactions are expected to skyrocket this year, but how will it impact your sales specifically?
About This Column This monthly column on Online Business Canada is intended to inspire action. You know digital transformation is critical to growing your business, but there are so many moving parts and so much to learn! It’s easier to navigate if someone points you in the right direction so you can take the first […]
Canadian-specific Halloween data can be difficult to find, so we thought we’d share these tidbits with you to help guide your Halloween promotions. It’s also a fine example of cause-related marketing at the digital level. Use the Halloween statistics to scare up some business!
Online shopping for Halloween is expected to grow in Canada in 2025 (by share of online vs. offline purchases), thanks in part to more savvy online marketing. Participation in the creepy holiday is expected to be high this year.
We know our target market and we’ve done extensive research on our customer avatar. But how are we luring and capturing gift shoppers that land on our website looking for the perfect present? It’s the recipient who would be best represented by our customer avatar, but that doesn’t help us engage the stranger doing the […]
Online businesses have been eagerly anticipating Autumn as the beginning of an especially profitable period. Holiday shopping starts earlier online, and we see a steady increase of other sales as well. It all starts with back-to-school in September and continues right through the holiday season
About This Column This monthly column on Online Business Canada is intended to inspire action. You know digital transformation is critical to growing your business, but there are so many moving parts and so much to learn! It’s easier to navigate if someone points you in the right direction so you can take the first […]
Every time a retail business from another country launches in Canada, either physically or online, I wonder how long it will last. Their success hinges on not only knowing the Canadian market, but also how we differ from international markets the company is already in. It’s an honest mistake. Most of us assume Canadian shopping […]
About This Column This monthly column is intended to inspire action. You know digital transformation is critical to growing your business, but there are so many moving parts and so much to learn! It’s easier to navigate if someone points you in the right direction so you can take the first steps. You don’t have […]
About This Column This monthly column is intended to inspire action. You know digital transformation is critical to growing your business, but there are so many moving parts and so much to learn! It’s easier to navigate if someone points you in the right direction so you can take the first steps. You don’t have […]
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