A Canadian holidays and observances calendar is a useful tool for marketing or for inspiring blog post, newsletter content and social media ideas. Traditional holidays have been joined by many observances in Canada and internationally, all of which now enjoy more exposure via the Internet. Combined with famous Canadian birthdays and historical events, there is […]
Online merchants were singing holiday tunes this year as sales came rolling in on the biggest Christmas shopping days, American Thanksgiving, Black Friday and Cyber Monday. Linkshare recently released their online holiday shopping season statistics based on 2013 merchant sales (including Canadians). Rakuten Linkshare manages online performance marketing (affiliate programs) and lead generation for hundreds […]
Visa’s Holiday eCommerce survey indicates Canadians will do more of their holiday shopping online in 2013, compared to previous years. Hardly a seasonal phenomena, Canadians have been shopping online more all year. Visa’s network data revealed that online shopping in Canada exceeded one hundred million dollars on 233 days in the last 12 months. With […]
As we’ve seen in other statistics, Deloitte’s annual holiday survey of 2008 Canadians 18+ indicates more will shop online this holiday season. They’re still not too enthusiastic about using their SmartPhone to shop online, but they are big fans of omnichannel benefits. 73.2% of Canadian consumers will use the Internet to assist in holiday shopping, […]
The first Canadian statistical predictions for the 2013 online holiday shopping season are beginning to roll in. All statistics this year point to the necessity of an online presence for Canadian businesses, preferably with eCommerce options. While statistics show most Canadians still prefer to shop from their desktop, SmartPhone usage of over 50% of mobile […]
As Canadian businesses begin to focus on the holiday season, Halloween is often overlooked. It’s a lucrative holiday that warrants more attention than theme sales, however. The opportunities presented by Canadians searching for Halloween topics can make it well worth promoting online.
The Bank of Montreal (BMO) released its Back-to-School Survey results last week, concluding spending will be up by 18.2% (totaling $428) in 2013 by comparison to 2012. Canadian parents will still be frugal, however, with 95% planning to limit spending on back-to-school items and 35% will have a firm budget. Quebec will spend the most […]
The 2013 Bank of Montreal Father’s Day Survey and the Father’s Day Trend Survey conducted by Research Management Group for Walmart, focused on Father’s Day in Canada. The results are applicable to both online and offline retailers. The Father’s Day Trend Survey specifically included online shopping.
Statistics Canada has released a discouraging report of December, 2012 retail sales in Canada, which declined 0.9% (excluding motor vehicle and parts dealers). Sales fell 1.6% in volume, with most merchants reporting less sales in December. All provinces reported a decrease in retail sales. RBC reported this month that 69% of Canadian shoppers stayed within […]
To celebrate Cyber Monday, we’ve designed a holiday-theme “Shop Canada Online” graphic that you are free to use on your website, share on social media, etc. Let’s keep those shopping dollars in Canada where they’ll benefit all Canadians, and let other countries know we’re open for business in the great white north.
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