Social Media Archives ⋆ Canadian's Internet Business

Top 12+ Instagram Business Tools

By Melody McKinnon on July 23, 2019 6 Comments Canadian marketing, social media

Instagram‘s 400 million+ active users (well over 7 million in Canada) are proving to be a marketing asset for businesses big and small. With the highest engagement rate of all major social networks, brands need to effectively and efficiently reach users with the best Instagram tools for businesses.

2019 Report: Social Media Use in Canada

By Melody McKinnon on June 30, 2019 1 Comment Canadian consumers, Canadian marketing, Canadian statistics, social media

Almost 90 percent of Canadians have an internet connection, according to the Canadian Internet Registration Authority (CIRA). Nearly all of them use social media to some extent, and 61 percent engage on social media every single day. Marketers and business owners are learning how to reach them and engage them, but first they need to […]

How to Become an Online Influencer in Canada and Beyond

By Melody McKinnon on March 28, 2019 4 Comments Canadian Blogging, Canadian Influencers, Canadian self employment, Canadian small business, home-based business Canada, work at home Canada

Online influencers and ambassadors have become the jewels of online marketing, and with good reason. Influencer marketing has proven to be one of the most effective and economical strategies, with no sign of slowing down. There have been growing pains for both sponsors and influencers, but maturity has brought profit for all parties involved. Now […]

2018 Social Media Use in Canada

By Melody McKinnon on July 17, 2018 2 Comments Canadian consumers, Canadian demographics, Canadian marketing, Canadian statistics, social media

For more recent data, please read our 2019 Report: Social Media Use in Canada. It comes as no surprise that virtually all Canadians with internet access use social media to one degree or another. The vast majority of us have a Facebook account, at the very least.

5 Ways to Increase Brand Recognition Online with Social Media

By Melody McKinnon on May 26, 2018 No Comment marketing, social media

By Carol Bull In today’s fast-paced, technological world, your online brand is everything. Not only do you need to have your website on the first page of Google, but you also need to build social media profiles that your customers consider worth following. That’s no easy task because of the millions of users clamoring for […]

Listen Up, Brands: What Online Canadian Moms Want (Statistics)

By Melody McKinnon on May 12, 2018 5 Comments Canadian consumers, Canadian marketing, Canadian statistics

A survey of 1674 Canadian Moms (including 5% dads and 8% “other”) has revealed some interesting insights into what they want from brands online, and how they want it. While respondents weighed in from across the country, the overwhelming majority (60%) were from Ontario. This group loves social media and social sharing, but most feel […]

By Melody McKinnon on March 6, 2018 7 Comments Canadian business, Canadian entrepreneur, Canadian marketing, social media

Review: LinkedU Advanced LinkedIn Marketing Training ©

Following is a review of Linked(In) University (LinkedU), which I took myself. The course was purchased and the owners did not solicit this review. One of the things I do is social media management, be that marketing or prospecting. I pride myself on keeping up with the latest strategies because Internet marketing is in a […]

2018 Report: Canadian Social Media Use Statistics

By Melody McKinnon on March 1, 2018 3 Comments Canadian marketing, Canadian statistics, social media

Canadian marketers keep a close eye on who is using social media in Canada, as well as which platform they visit most. We’ve combined data from various sources to give you a broader picture of social media use in Canada. This information will allow you to make more informed decisions and better predict the outcome […]

Social Media Use in Canada, 2017

By Melody McKinnon on October 6, 2017 4 Comments Canadian demographics, Canadian marketing, Canadian statistics, social media

Social media in Canada has reached a point of saturation, according to the latest data from Pollara. Virtually all Canadians who are online use at least one social media network (91%), primarily Facebook (76%). The majority (60%) access social media using their smartphone or tablet, while 35% use a computer or laptop. 63% follow companies, […]