Social Media Archives ⋆ Online Business Canada

The 7 Most Popular Types of Social Media Contests

By Melody McKinnon on November 5, 2020 1 Comment Canadian marketing, social media

Social media contests are all about engagement and actionable data. They pack more punch than traditional social media marketing due to the sharing potential, which you can encourage with entry requirements and features like bonus entries. It’s also a brilliant way to score coveted User Generated Content (UGC), such as photos and videos. Additionally, expert marketers […]

2020 Report: Social Media Use in Canada

By Melody McKinnon on August 10, 2020 2 Comments Canadian consumers, Canadian marketing, social media

It’s time for our annual report on the use of social media in Canada. Data has been scarce this year and much of what’s available revolves around the pandemic. Information from 2020 won’t be very useful in planning your campaigns next year but it might help you this year, and in the event of future […]

How to Use LinkedIn to Grow Your Small Business (Infographic)

By Melody McKinnon on July 16, 2020 No Comment social media

According to CIRA, LinkedIn is the second most popular social network in Canada, with 35 percent of Canadians having an account. I expect that number to grow as this country copes with job losses and businesses are desperate for sales.

Canadian Businesses and Influencers Must Disclose Advertising on Social Media

By Melody McKinnon on December 26, 2019 1 Comment Canadian Influencers, Canadian marketing

While we agree with full disclosure, the Competition Bureau and other regulators should justify why digital publishers are held to a much higher standard than print publishers.

Learn YouTube Marketing for Your Small Business (Infographic)

By Melody McKinnon on September 10, 2019 No Comment Canadian marketing, social media

Canadians of all ages are noted for their enthusiastic consumption of online videos. Our Social Media Use in Canada report reveals that 72 percent of Millennials, 67 percent of GenX and 50 percent of Baby Boomers are on YouTube. Sixteen percent of Canadians follow businesses on YouTube. Many more find companies at random as they […]

Top 12+ Instagram Business Tools

By Melody McKinnon on July 23, 2019 6 Comments Canadian marketing, social media

Instagram‘s 400 million+ active users (well over 7 million in Canada) are proving to be a marketing asset for businesses big and small. With the highest engagement rate of all major social networks, brands need to effectively and efficiently reach users with the best Instagram tools for businesses.

45+ Canadian LinkedIn Business Groups

By Melody McKinnon on July 18, 2019 11 Comments Canadian business, Canadian entrepreneur, Canadian marketing, LinkedIn, social media

Online networking holds a lot of promise, especially in a country with a population as spread out as Canada’s is. It isn’t easy to find our online Canadian business peers, however, especially in specific niches or local areas. LinkedIn Groups provide an opportunity to reach out across our great country and connect in ways that […]

2019 Report: Social Media Use in Canada

By Melody McKinnon on June 30, 2019 1 Comment Canadian consumers, Canadian marketing, Canadian statistics, social media

Almost 90 percent of Canadians have an internet connection, according to the Canadian Internet Registration Authority (CIRA). Nearly all of them use social media to some extent, and 61 percent engage on social media every single day. Marketers and business owners are learning how to reach them and engage them, but first they need to […]

How to Become an Online Influencer in Canada and Beyond

By Melody McKinnon on March 28, 2019 4 Comments Canadian Blogging, Canadian Influencers, Canadian self employment, home-based business Canada

Online influencers and ambassadors have become the jewels of online marketing, and with good reason. Influencer marketing has proven to be one of the most effective and economical strategies, with no sign of slowing down. There have been growing pains for both sponsors and influencers, but maturity has brought profit for all parties involved. Now […]

2018 Social Media Use in Canada

By Melody McKinnon on July 17, 2018 5 Comments Canadian consumers, Canadian demographics, Canadian marketing, Canadian statistics, social media

For more recent data, please read our 2019 Report: Social Media Use in Canada. It comes as no surprise that virtually all Canadians with internet access use social media to one degree or another. The vast majority of us have a Facebook account, at the very least.