Social Media

Learn YouTube Marketing for Your Small Business (Infographic)

Learn YouTube Marketing for Your Small Business (Infographic)

Canadians of all ages are noted for their enthusiastic consumption of online videos. Our Social Media Use in Canada report reveals that 72 percent of Millennials, 67 percent of GenX and 50 percent of Baby Boomers are on YouTube. Sixteen percent of Canadians follow businesses on YouTube. Many more find companies at random as they […]

2019 Report: Social Media Use in Canada

2019 Report: Social Media Use in Canada

Almost 90 percent of Canadians have an internet connection, according to the Canadian Internet Registration Authority (CIRA).  Nearly all of them use social media to some extent, and 61 percent engage on social media every single day. Marketers and business owners are learning how to reach them and engage them, but first they need to […]

Listen Up, Brands: What Online Canadian Moms Want (Statistics)

Listen Up, Brands: What Online Canadian Moms Want (Statistics)

A survey of 1674 Canadian Moms (including 5% dads and 8% “other”) has revealed some interesting insights into what they want from brands online, and how they want it. While respondents weighed in from across the country, the overwhelming majority (60%) were from Ontario. This group loves social media and social sharing, but most feel […]

Review: LinkedU Advanced LinkedIn Marketing Training ©

Review: LinkedU Advanced LinkedIn Marketing Training ©

Following is a review of Linked(In) University (LinkedU), which I took myself. The course was purchased and the owners did not solicit this review. One of the things I do is social media management, be that marketing or prospecting. I pride myself on keeping up with the latest strategies because Internet marketing is in a […]

Social Media Use in Canada, 2017

Social Media Use in Canada, 2017

Social media in Canada has reached a point of saturation, according to the latest data from Pollara.  Virtually all Canadians who are online use at least one social media network (91%), primarily Facebook (76%). The majority (60%) access social media using their smartphone or tablet, while 35% use a computer or laptop. 63% follow companies, […]

How Canadian Social Media Use Compares to Other Countries

How Canadian Social Media Use Compares to Other Countries

Sometimes it feels like social media networks are taking over the world. Many Internet users visit social media sites more often than they use the telephone, although the use of smartphones can make that point moot. Canada is in the top five countries for social media usage, according to a survey by Pew Research Center, […]