Social Media Archives ⋆ Page 3 of 7 ⋆ Online Business Canada

5 Ways to Increase Brand Recognition Online with Social Media

By Digital Editor - Melody McKinnon on May 26, 2018 No Comment marketing, social media

By Carol Bull In today’s fast-paced, technological world, your online brand is everything. Not only do you need to have your website on the first page of Google, but you also need to build social media profiles that your customers consider worth following. That’s no easy task because of the millions of users clamoring for […]

Listen Up, Brands: What Online Canadian Moms Want (Statistics)

By Digital Editor - Melody McKinnon on May 12, 2018 5 Comments Canadian consumers, Canadian marketing, Canadian statistics

A survey of 1674 Canadian Moms (including 5% dads and 8% “other”) has revealed some interesting insights into what they want from brands online, and how they want it. While respondents weighed in from across the country, the overwhelming majority (60%) were from Ontario. This group loves social media and social sharing, but most feel […]

Review: LinkedU Advanced LinkedIn Marketing Training ©

By Digital Editor - Melody McKinnon on March 6, 2018 7 Comments Canadian business, Canadian entrepreneur, Canadian marketing, social media

Following is a review of Linked(In) University (LinkedU), which I took myself. The course was purchased and the owners did not solicit this review. One of the things I do is social media management, be that marketing or prospecting. I pride myself on keeping up with the latest strategies because Internet marketing is in a […]

2018 Report: Canadian Social Media Use Statistics

By Digital Editor - Melody McKinnon on March 1, 2018 3 Comments Canadian marketing, Canadian statistics, social media

Canadian marketers keep a close eye on who is using social media in Canada, as well as which platform they visit most. We’ve combined data from various sources to give you a broader picture of social media use in Canada. This information will allow you to make more informed decisions and better predict the outcome […]

Social Media Use in Canada, 2017

By Digital Editor - Melody McKinnon on October 6, 2017 5 Comments Canadian demographics, Canadian marketing, Canadian statistics, social media

Social media in Canada has reached a point of saturation, according to the latest data from Pollara. Virtually all Canadians who are online use at least one social media network (91%), primarily Facebook (76%). The majority (60%) access social media using their smartphone or tablet, while 35% use a computer or laptop. 63% follow companies, […]

How Canadian Social Media Use Compares to Other Countries

By Digital Editor - Melody McKinnon on September 9, 2017 No Comment Canadian marketing, Canadian statistics, social media

Sometimes it feels like social media networks are taking over the world. Many Internet users visit social media sites more often than they use the telephone, although the use of smartphones can make that point moot. Canada is in the top five countries for social media usage, according to a survey by Pew Research Center, […]

How to Increase Your Canadian Reach on Twitter ©

By Digital Editor - Melody McKinnon on July 3, 2017 7 Comments Canadian marketing, social media

There’s a big difference between using social media and actually working social media to your advantage. Too many businesses, agencies and even social media managers are using social media without truly utilizing it to help their business. To milk social media for all it has to offer, we have to study individual networks and really […]

5 Tips for Choosing a Social Media Manager for Your Business

By Digital Editor - Melody McKinnon on October 1, 2016 2 Comments Canadian marketing, human resources, social media

By Ady Wilson Having a business presence on social media is more important than ever, when it comes to increasing brand awareness and interacting with consumers. However, while you might be familiar with Twitter, Facebook, and Instagram for personal use, using them for business can be a bit more challenging. From knowing when and how […]

Pinterest Use in Canada is Growing Rapidly (Statistics)

By Digital Editor - Melody McKinnon on September 16, 2016 5 Comments Canadian consumers, Canadian statistics, social media

Ahalogy’s 2016 Media Consumption Report was released this month, revealing data about Canadian Pinterest user demographics, habits, and behaviour. The statistics confirm that Pinterest use is growing rapidly in Canada, with over 35% joining the image-sharing social media network last year. Half of Canadian active Pinners use Pinterest 2–3 times per week or more, and […]

Canadian Social Media Use and Online Brand Interaction (Statistics)

By Digital Editor - Melody McKinnon on May 24, 2016 28 Comments Canadian consumers, Canadian marketing, Canadian statistics, social media

Canadians love using social media in 2016 and Facebook continues to be the social network they use most, a new survey from InsightsWest has determined. Facebook, YouTube and Instagram use is still growing at a healthy pace overall in Canada, while Twitter, Google+, Pinterest, LinkedIn, Tumblr and Reddit usage has slowed down a bit. A […]