Social Media Archives ⋆ Page 5 of 7 ⋆ Online Business Canada

Mobile Facebook Use Increases in Canada: Work it to Your Advantage ©

By Melody McKinnon on February 23, 2014 2 Comments Canadian consumers, Canadian Mobile Marketing, social media

Canadians love Facebook, with some 14 million logging in every single day and 19 million logging in at least once per month. Those numbers have remained steady for the past year, but how we access Facebook has changed significantly. Jordan Banks, Managing Director at Facebook Canada, reports a 15% increase in Canadian Facebook users who […]

Tech and Social Web Dominate the Most Influential Brands in Canada ©

By Melody McKinnon on February 11, 2014 5 Comments Canadian consumers, Canadian marketing, Canadian Retail, Canadian statistics

Ipsos has released the results of its study, The Most Influential Brands in Canada 2013. The data is from a December, 2013 survey of 5,008 adult residents of Canada. Tech companies, including social media, make up half of the brands that most influence Canadians overall. Canadian Millennials are the most influenced by the Internet, while […]

How Social Media Engagement Impacts Search Ranking ©

By Melody McKinnon on February 4, 2014 4 Comments Canadian marketing, infographic, Search Engine Optimization (SEO), social media

Social media engagement can benefit Canadian businesses in a myriad of ways. We have the highest social media network penetration in the World, with 82% of Canadians using a social network. 55% of online Canadians (19,000,000+) are active on Facebook, 46% have a Twitter account, 45% have a Google+ account, 30% have a LinkedIn account […]

Canadian Digital, Social and Mobile Statistics on a Global Scale ©

By Melody McKinnon on January 23, 2014 5 Comments Canadian consumers, Canadian demographics, Canadian Mobile Marketing, Canadian statistics, social media

Sometimes you don’t really know where you are until you see where the other guy is. WeAreSocial.sg has gathered statistics from multiple data sources around the world and compiled it all into comparison charts. They released their data in January, 2014, and we’re bringing it to you from the Canadian perspective. While the multiple sources […]

Co-operative Social Media Engagement Groups for Canadian Businesses ©

By Melody McKinnon on January 10, 2014 3 Comments Canadian entrepreneur, Canadian marketing, social media

Zig Ziglar said, “You can get everything in life you want if you will just help enough other people get what they want.” Nowhere does this wisdom apply more than in business networking, including online networking and co-operative promotion.

Canadians Have a Huge Influence on Fellow Consumers (Statistics) ©

By Melody McKinnon on November 10, 2013 3 Comments Canadian business, Canadian consumers, Canadian marketing, Canadian statistics, social media

A new study conducted by American Express indicates Canadian consumer purchasing is heavily influenced by friends and family, both online and offline. In fact, three quarters of Canadians participating in the survey consider themselves to be influential in a wide range of persuasion situations. Survey respondents defined the top three characteristics that make someone influential […]

Connected Canadians: eCommerce and Internet Use Statistics ©

By Melody McKinnon on October 28, 2013 7 Comments Canadian consumers, Canadian e-commerce, Canadian entrepreneur, Canadian marketing, Canadian Mobile Marketing, Canadian Retail, Canadian statistics, Canadian web-based business

With probably the largest sample size in Canada (approximately 22,615 individuals aged 16+), Statistics Canada’s data provides us with a reasonably accurate look at Internet usage and online shopping. Their Internet usage and eCommerce statistics for 2012 were released October 28th, 2013. The last survey was conducted in 2010. Growth is evident in virtually all […]

By Melody McKinnon on October 8, 2013 5 Comments Canadian business, Canadian Business Finance, Canadian marketing, Canadian statistics, infographic, social media

Digital Platforms Support the Canadian Economy (Infographic) ©

We focus primarily on the economic advantages of online business in Canada, but the Internet technology industry as a whole has a significant impact on the Canadian economy. Part of that industry is the digital platform sub-sector. The Information and Communications Technology Council (ICTC) has published the 2013 Canada’s Digital Imperative: Measuring Digital Platforms’ Labour […]

By Melody McKinnon on October 1, 2013 4 Comments Canadian consumers, Canadian entrepreneur, Canadian small business, Canadian statistics, social media, website development

Canadians consumers are more likely to do business with small businesses if they can easily do so online, a new TD Canada Trust survey concludes. Consumers want to interact with small businesses through user-friendly websites with eCommerce capabilities, backed by social engagement. It’s clear that Canadians want to support small businesses, but they’re not willing […]

By Melody McKinnon on September 28, 2013 7 Comments Canadian consumers, Canadian e-commerce, Canadian Mobile Marketing, Canadian multi-channel, Canadian Retail, Canadian statistics, Canadian web-based business

Canadian Online Shopping and Digital Demands (Statistics) ©

Comscore and UPS have released the results of the Canadian UPS Pulse of the Online Shopper survey, just in time for the 2013 online holiday shopping season. All Canadian shoppers surveyed had to meet the criteria of making at least two online purchases in a typical three month period. The survey was conducted in March […]