Many Canadian marketers underestimate the amount of gold that comes from St. Patrick’s Day enthusiasts in Canada. A large number of us have Irish roots and a lot of the rest are happy to join the celebrations. If you’re promoting the right kind of business or products, you could see a nice bump in sales […]
PORTLAND, Ore., Jan. 20, 2023 /PRNewswire/ — Allied Market Research published a report, titled, “Digital Clothing Market by Technology (3D Software, Blockchain, Artificial Intelligence, Others), by Transaction (On Chain, Off Chain), by Application Area (Digital Content Creation, Fashion Design and Technology, Gaming, Others): Global Opportunity Analysis and Industry Forecast, 2021-2031″
LONDON, Nov. 23, 2022 /PRNewswire/ — As the world moves into a potential economic downturn, technology leaders must help their organisations adapt through emerging technologies while building a protective layer against the risks posed. To prepare leaders for what’s to come in 2023, global IT research and advisory firm Info-Tech Research Group has released its […]
The internet offers a global market to businesses in Canada and around the world. You can choose to sell to your neighbours, fellow Canadians, North Americans or virtually anywhere else. Whether you currently serve a global market or not, it’s important to be aware of its potential and growth rate.
It’s time for our annual report on the use of social media by Canadians! We’re heading into 2022 with a record 31.8 million Canadians who use an average of 6 different social networks, spending one hour and fifty-three minutes there every day, on average.
For many years, Canadian businesses were slow to adopt online business and marketing. The past ten years have seen more growth in internet adoption, but digital technology as a whole has continued to lag behind other developed countries.
Canadian consumers who frequently purchase online indicate their favourite places to do so are online marketplaces, according to a recent survey by GetApp. Fifty-nine percent of Canadians surveyed said they shop online markeplaces often, and another 29 percent said they shop there sometimes.
Numerous surveys have found recommerce (selling used or excess items) is one of the fastest growing online markets in Canada. The products range from clothing to electronics and everything in between. Some brands within each category typically sell faster (and for more money) than others. An often underserved, high-demand secondhand category is Cosmetics. Following is […]
Capterra Canada has released their latest research study of over 600 Canadians to understand the role of online user reviews in consumers’ purchasing decisions. Over half of Canadian consumers think that half or more of reviews on a company’s website are fake; Almost one third of Canadian consumers are reading reviews more now than they […]
PRESS RELEASE – 27% of Canadian adults, or roughly an estimated 8.2 million people, plan to shop this year’s Amazon Prime Day sales, up from 24% in 2021, according to ‘Finder’s Amazon Prime Day Shopping Report’.
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