Statistics

Massive Canadian Study: Ecommerce Email and SMS Marketing

Massive Canadian Study: Ecommerce Email and SMS Marketing

Canadian ecommerce brands are more familiar with online marketing than most other types of Canadian businesses. They’ve been utilizing and testing email, SMS (short message service/texts), and push marketing (broad market advertising) for years, refining their sales strategy by integrating it with their digital marketing strategy. Their results can provide a benchmark for other types […]

2024 Highest Paying, In-Demand Freelance Jobs

2024 Highest Paying, In-Demand Freelance Jobs

Whether you’re a freelancer, virtual assistant, or remote worker (or if you teach people in those groups), it pays to keep an eye on the highest-paying, in-demand skills. The data is invaluable as you determine the most lucrative way to grow your skillset in today’s market. In the press release below, Freelancer shares this data […]

Many More Canadians Will ‘Shop Small’ This Holiday Season

Many More Canadians Will ‘Shop Small’ This Holiday Season

Canadians will make the season bright for small businesses in 2023, according to a new study. This is welcome news for Canada’s SMBs, especially when most retail research this year has predicted an overall decline in holiday sales. Canadians may or may not spend as much on the holidays, but they want the money they […]

Canadian Affiliate Marketing’s Fastest Growing Business Models

Canadian Affiliate Marketing’s Fastest Growing Business Models

It is more critical than ever to be fully aware of current economic conditions and in tune with current consumer behaviour. One way we can do that is with data from organizations outside of our own, especially when they focus on a specific benchmark.

Canadian Side Hustle Side Effect: Fulfillment and Satisfaction

Canadian Side Hustle Side Effect: Fulfillment and Satisfaction

Canadians are excited about side hustles! Numerous surveys and reports have found significant growth in the number of side hustles being launched in Canada. For example, H&R Block found 28 percent of Canadians are starting side hustles, an increase of 13 percent year-over-year (YOY).

Global Ecommerce Market will Hit $9.3 Trillion by 2027

Global Ecommerce Market will Hit $9.3 Trillion by 2027

There has been some confusion regarding ecommerce growth over the past couple of years. Online shopping grew exponentially during the pandemic, which naturally slowed as offline shopping opened up again. However, the growth of ecommerce around the world continues, even as the digital market share drops to more normal levels. The following data supports and […]

5 Ways Frugal Canadians Will Save Money This Holiday Season

5 Ways Frugal Canadians Will Save Money This Holiday Season

It is more critical than ever that we get to know our ideal target market, including how their mindset may have changed due to economic conditions. The same customer that could spend a lot of money on holiday gifts four years ago, may be in a much different financial situation right now. Check out the […]

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