Statistics

25% of Canadians Have a Side Hustle, Almost Half Sell Online

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25% of Canadians Have a Side Hustle, Almost Half Sell Online

A new Omnisend survey of more than 1,000 Canadians shows that side hustles are quickly becoming a defining feature of modern work culture. As many as 25% in Canada currently run one, with the vast majority (72%) motivated by financial need. Of those, 48% have turned to online sales, with 70% of them earning on […]

Research: New Consumer Landscape is Driven by ‘Valuespending’

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Research: New Consumer Landscape is Driven by ‘Valuespending’

Editor’s Notes You may not be familiar with the term Valuespending, used throughout the below press release. Otherwise known as Values-Based Spending, Valuespending brings deeper meaning to how we budget and spend our money. With considerations like values, goals, national loyalty, charity, and quality-of-life, it turns each transaction into a mindful, purpose-driven, fulfilling experience.

Q2 Study: These Freelance Jobs are in High Demand in Canada

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Q2 Study: These Freelance Jobs are in High Demand in Canada

Freelancer.com (ASX: FLN), the world’s largest freelancing and crowdsourcing marketplace by number of users and jobs posted, today released its quarterly Canadian Fast 50 Index for Q2, 2024 based on data from 251,000 freelance jobs posted to the platform.

2024 Report: Social Media Use in Canada (Statistics)

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2024 Report: Social Media Use in Canada (Statistics)

It’s time for our annual data report on Canadian social media use! Each year, we gather Canadian statistics from multiple sources and reorganize it by platform. Enthusiasm for social media in Canada remains consistent in 2024, but analysis takes us deeper to reveal changes when new data is published.

Study: Cautious Canadians Prefer Traditional Ecommerce and AI

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Study: Cautious Canadians Prefer Traditional Ecommerce and AI

CANADA, June 2024 – The retail industry is constantly grappling with new, emerging technologies, and brands are having to innovate to keep up with new trends. So how are these changes affecting the buyer journey and brand trust, and are Canadian consumers welcoming these technological advancements?

Consumers Expect AI to Enhance Online Shopping Experience

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Consumers Expect AI to Enhance Online Shopping Experience

Editor’s Note: The following research didn’t include Canadians, but you’ll find Canadian consumer sentiments regarding AI and the online shopping experience to be very similar to the UK and US. Coveo does have two locations in Quebec and hopefully will include Canadians in future surveys.

Study: Creators Reveal Critical Aspects of Their Business

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Study: Creators Reveal Critical Aspects of Their Business

The Creator Day Lightning Survey provides new data and insights, revealing what is impacting the creator/influencer world most in 2024. Dig into consumer, business, social, and tech that’s trending in today’s influencer environment. The below press release shares the highlights from this survey. —————————————— April 22, 2024 – URLgenius, the leading platform for enhancing digital […]

Massive Canadian Study: Ecommerce Email and SMS Marketing

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Massive Canadian Study: Ecommerce Email and SMS Marketing

Canadian ecommerce brands are more familiar with online marketing than most other types of Canadian businesses. They’ve been utilizing and testing email, SMS (short message service/texts), and push marketing (broad market advertising) for years, refining their sales strategy by integrating it with their digital marketing strategy. Their results can provide a benchmark for other types […]

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