Canadian Consumers Hoping for a ‘Green’ Christmas
Eighth annual holiday shopping survey shows budgets are flat; consumers focused on responsible retail
Digital Marketing: Canadians Are Waiting for You Online (Infographic)
Canadian businesses have been slower to adopt digital marketing than other countries, but we’re beginning to embrace it as a dynamic promotion tool. Additionally, businesses around the world have recognized Canadian consumers as a lucrative target market.
Survey Finds Canadian Small Businesses Optimistic in Spite of Challenges
Almost half of Canadians surveyed responded that they expect their business to grow at least 25 per cent in the next three to five years, according to a new GoDaddy Survey.
2019 Report: Social Media Use in Canada
Almost 90 percent of Canadians have an internet connection, according to the Canadian Internet Registration Authority (CIRA). Nearly all of them use social media to some extent, and 61 percent engage on social media every single day. Marketers and business owners are learning how to reach them and engage them, but first they need to […]
Traditional vs. Digital Ad Spending in Canada
Canadian marketers know they need to be where Canadian consumers are. 2018 was the first time companies spent more on digital marketing than advertising on traditional media (TV, radio and print), according to a recent eMarketer report. However, savvy marketers have been investing more into digital than traditional media for quite some time now. Just […]
2019 Multi-Source Report: What Canadian Online Shoppers Want
It’s been 20 years since the first Canadian eCommerce transactions, but it has only been in the past five years or so that Canadian consumers and businesses have really embraced it. As their online shopping increased, so did their demands. Fortunately, it isn’t difficult to meet those demands when we know what they are. This […]
Canadian Report: English and French Use of Voice Search
TORONTO, Nov. 30, 2018 /PRNewswire/ — Mindshare Canada has released a new report uncovering what Canadians say to their smart speakers.
2018 Social Media Use in Canada
For more recent data, please read our 2019 Report: Social Media Use in Canada. It comes as no surprise that virtually all Canadians with internet access use social media to one degree or another. The vast majority of us have a Facebook account, at the very least.
Report: Connected Canadian Customers on Tech, Trust and Experience
To maximize sales, you have to know what your customers want and expect from you. Unfortunately, that’s getting more and more difficult for online businesses to pinpoint. Just when we think we have it figured out, technology changes or new trust issues arise. Further complicating matters is that the scope of customer expectations has broadened […]
Canadian Shopping Data Reveals How to Capture Sales Online & In-Store
A recent comScore/UPS survey provided some interesting insights that may be strategically applied to both online and offline sales. Retailers of all sizes can benefit from a plan that allows their digital and ‘brick and mortar’ presence to compliment each other for increased conversions. That can be as easy as focusing on how and why […]
