Statistics

Traditional vs. Digital Ad Spending in Canada

By Melody McKinnon on June 9, 2019 1 Comment Canadian marketing, Canadian statistics

Canadian marketers know they need to be where Canadian consumers are. 2018 was the first time companies spent more on digital marketing than advertising on traditional media (TV, radio and print), according to a recent eMarketer report. However, savvy marketers have been investing more into digital than traditional media for quite some time now. Just […]

2019 Multi-Source Report: What Canadian Online Shoppers Want

By Melody McKinnon on January 25, 2019 1 Comment Canadian consumers, Canadian e-commerce, Canadian Retail, Canadian statistics

It’s been 20 years since the first Canadian eCommerce transactions, but it has only been in the past five years or so that Canadian consumers and businesses have really embraced it. As their online shopping increased, so did their demands. Fortunately, it isn’t difficult to meet those demands when we know what they are. This […]

Canadian Report: English and French Use of Voice Search

By Melody McKinnon on December 4, 2018 No Comment Canadian consumers, Canadian marketing, Search Engine Optimization (SEO)

TORONTO, Nov. 30, 2018 /PRNewswire/ — Mindshare Canada has released a new report uncovering what Canadians say to their smart speakers.

2018 Social Media Use in Canada

By Melody McKinnon on July 17, 2018 2 Comments Canadian consumers, Canadian demographics, Canadian marketing, Canadian statistics, social media

It comes as no surprise that virtually all Canadians with internet access use social media to one degree or another. The vast majority of us have a Facebook account, at the very least. Online marketers need more than a basic awareness of social media use in this country, however. Targeted campaigns require data pertaining to […]

Report: Connected Canadian Customers on Tech, Trust and Experience

By Melody McKinnon on June 12, 2018 No Comment Canadian consumers, Canadian e-commerce, Canadian Retail, Canadian statistics

To maximize sales, you have to know what your customers want and expect from you. Unfortunately, that’s getting more and more difficult for online businesses to pinpoint. Just when we think we have it figured out, technology changes or new trust issues arise. Further complicating matters is that the scope of customer expectations has broadened […]

Canadian Shopping Data Reveals How to Capture Sales Online & In-Store

By Melody McKinnon on April 13, 2018 1 Comment Canadian e-commerce, Canadian mCommerce, Canadian Retail, Canadian statistics, omni-channel Canada

A recent comScore/UPS survey provided some interesting insights that may be strategically applied to both online and offline sales. Retailers of all sizes can benefit from a plan that allows their digital and ‘brick and mortar’ presence to compliment each other for increased conversions. That can be as easy as focusing on how and why […]

2018 Report: Canadian Social Media Use Statistics

By Melody McKinnon on March 1, 2018 3 Comments Canadian marketing, Canadian statistics, social media

Canadian marketers keep a close eye on who is using social media in Canada, as well as which platform they visit most. We’ve combined data from various sources to give you a broader picture of social media use in Canada. This information will allow you to make more informed decisions and better predict the outcome […]

A Staggering 90% of Canadian Online Moms Love YouTube

By Melody McKinnon on January 24, 2018 2 Comments Canadian consumers, Canadian marketing, Canadian statistics, social media

Statistics indicate YouTube is a favourite social network of online moms in Canada. A staggering nine out of ten Canadian moms visit YouTube at least once every month. Smart brands are following them there to engage them and ultimately win sales from these powerful shoppers. We’ve brought together recent Canadian statistics from Google and other […]

Online Shopping in Canada is “Surging”

By Melody McKinnon on January 3, 2018 1 Comment Canadian consumers, Canadian e-commerce, Canadian Retail, Canadian statistics, Canadian web-based business

The industry has been quick to blame eCommerce for the closing of brick & mortar (offline) stores, but in reality that view is grossly over-simplified. It would be more accurate to say the demise of some retail stores has been due to their ineffective use on the Internet, crippling their ability to remain competitive in […]

Investigation Exposes Canada’s Lack of Truly Omni-Channel Retailers

By Melody McKinnon on November 9, 2017 1 Comment Canadian Retail, Canadian statistics, omni-channel Canada

Omni-channel data is usually based on surveys, where companies are asked about their practices. However, what we think we’re doing and what we’re actually doing can be two entirely different things. With an overall lack of understanding of omni-channel, the results of such surveys can be particularly unreliable. Order Dynamics took a different approach, investigating […]