We know social media is wildly popular with Canadians who use the internet (almost 90 percent of us are connected), and those who market to them. Ninety-four percent of online adult Canadians have an account on at least one social media network, according to Ryerson’s Social Media Lab.
Click-through rates are an important part of evaluating the success of search engine campaigns and organic traffic, yet they are limited when trying to reach solid conclusions that you can build a strategy upon. It takes a massive amount of data to reach actionable conclusions, that will hold up for a reasonable period of time […]
VANCOUVER, BC – November 2, 2021 — Most of us have a consistent and clear picture of ‘the American Dream,’ i.e. coming to America with $20 in your pocket and becoming a millionaire, but what exactly is ‘the Canadian Dream?’ Mogo Inc., a digital payments and financial technology company, commissioned a study (conducted among members […]
TORONTO, Oct. 21, 2021 /CNW/ – Retail Council of Canada’s (RCC) 4th annual Holiday Shopping Survey of over 2,500 Canadians from coast to coast shows that while COVID continues to impact our lives, people have adapted well and are looking forward to returning to their pre-pandemic holiday traditions wherever possible: in-person celebrations, shopping at brick-and-mortar […]
None of us anticipated a second year of COVID-19, but here we are. The good news is, we’ve learned a lot about Canadian consumer behaviour during the pandemic, and can now use that knowledge to better navigate the remainder of this crisis.
Canadian businesses have been thrown into a world where a digital strategy has gone from ‘nice to have’ to an absolute necessity. The timeline to adopt digital has accelerated, leaving many entrepreneurs overwhelmed.
A growing number of Canadian businesses are recognizing the importance of having a website, even if they don’t conduct digital transactions. Having an online presence provides information and reassurance to consumers in this country and around the world. In fact, six in ten Canadians are more likely to do business with companies who have a […]
TORONTO, June 23, 2021 /CNW/ – Even as Canadians emerge from lockdown, the shift to online shopping is dominating consumer trends. A new survey from PayPal Canada shows Canadians have overall increased their monthly online shopping spend by more than $2 billion compared to pre-pandemic.
Online sales of secondhand fashion have been growing for a number of reasons, with the most common being the environment and saving money. Environmentally-conscious consumers want to say goodbye to fast fashion. Recent events accelerated recommerce market growth, as consumers sought out ways to save and earn money.
TORONTO, May 10, 2021 /CNW/ – The COVID-19 pandemic has changed the way Canadians live, work and socialize, accelerating demand for innovation as retailers, consumer goods, and travel companies shift from reacting to the crisis to reinventing products and services, according to findings of a new global survey from Accenture (NYSE: ACN).
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