Statistics

2019 Report: Social Media Use in Canada

2019 Report: Social Media Use in Canada

Almost 90 percent of Canadians have an internet connection, according to the Canadian Internet Registration Authority (CIRA).  Nearly all of them use social media to some extent, and 61 percent engage on social media every single day. Marketers and business owners are learning how to reach them and engage them, but first they need to […]

2019 Multi-Source Report: What Canadian Online Shoppers Want

2019 Multi-Source Report: What Canadian Online Shoppers Want

It’s been 20 years since the first Canadian eCommerce transactions, but it has only been in the past five years or so that Canadian consumers and businesses have really embraced it. As their online shopping increased, so did their demands. Fortunately, it isn’t difficult to meet those demands when we know what they are. This […]

Report: Connected Canadian Customers on Tech, Trust and Experience

Report: Connected Canadian Customers on Tech, Trust and Experience

To maximize sales, you have to know what your customers want and expect from you. Unfortunately, that’s getting more and more difficult for online businesses to pinpoint. Just when we think we have it figured out, technology changes or new trust issues arise. Further complicating matters is that the scope of customer expectations has broadened […]

Canadian Shopping Data Reveals How to Capture Sales Online & In-Store

Canadian Shopping Data Reveals How to Capture Sales Online & In-Store

A recent comScore/UPS survey provided some interesting insights that may be strategically applied to both online and offline sales. Retailers of all sizes can benefit from a plan that allows their digital and ‘brick and mortar’ presence to compliment each other for increased conversions. That can be as easy as focusing on how and why […]

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