Statistics Archives - Canadian's Internet Business

2018 Social Media Use in Canada

By Melody McKinnon on July 17, 2018 1 Comment Canadian consumers, Canadian demographics, Canadian marketing, Canadian statistics, social media

It comes as no surprise that virtually all Canadians with internet access use social media to one degree or another. The vast majority of us have a Facebook account, at the very least. Online marketers need more than a basic awareness of social media use in this country, however. Targeted campaigns require data pertaining to […]

Report: Connected Canadian Customers on Tech, Trust and Experience

By Melody McKinnon on June 12, 2018 No Comment Canadian consumers, Canadian e-commerce, Canadian Retail, Canadian statistics

To maximize sales, you have to know what your customers want and expect from you. Unfortunately, that’s getting more and more difficult for online businesses to pinpoint. Just when we think we have it figured out, technology changes or new trust issues arise. Further complicating matters is that the scope of customer expectations has broadened […]

Canadian Shopping Data Reveals How to Capture Sales Online & In-Store

By Melody McKinnon on April 13, 2018 1 Comment Canadian e-commerce, Canadian mCommerce, Canadian Retail, Canadian statistics, omni-channel Canada

A recent comScore/UPS survey provided some interesting insights that may be strategically applied to both online and offline sales. Retailers of all sizes can benefit from a plan that allows their digital and ‘brick and mortar’ presence to compliment each other for increased conversions. That can be as easy as focusing on how and why […]

2018 Report: Canadian Social Media Use Statistics

By Melody McKinnon on March 1, 2018 2 Comments Canadian marketing, Canadian statistics, social media

Canadian marketers keep a close eye on who is using social media in Canada, as well as which platform they visit most. We’ve combined data from various sources to give you a broader picture of social media use in Canada. This information will allow you to make more informed decisions and better predict the outcome […]

A Staggering 90% of Canadian Online Moms Love YouTube

By Melody McKinnon on January 24, 2018 2 Comments Canadian consumers, Canadian marketing, Canadian statistics, social media

Statistics indicate YouTube is a favourite social network of online moms in Canada. A staggering nine out of ten Canadian moms visit YouTube at least once every month. Smart brands are following them there to engage them and ultimately win sales from these powerful shoppers. We’ve brought together recent Canadian statistics from Google and other […]

Online Shopping in Canada is “Surging”

By Melody McKinnon on January 3, 2018 1 Comment Canadian consumers, Canadian e-commerce, Canadian Retail, Canadian statistics, Canadian web-based business

The industry has been quick to blame eCommerce for the closing of brick & mortar (offline) stores, but in reality that view is grossly over-simplified. It would be more accurate to say the demise of some retail stores has been due to their ineffective use on the Internet, crippling their ability to remain competitive in […]

Investigation Exposes Canada’s Lack of Truly Omni-Channel Retailers

By Melody McKinnon on November 9, 2017 1 Comment Canadian Retail, Canadian statistics, omni-channel Canada

Omni-channel data is usually based on surveys, where companies are asked about their practices. However, what we think we’re doing and what we’re actually doing can be two entirely different things. With an overall lack of understanding of omni-channel, the results of such surveys can be particularly unreliable. Order Dynamics took a different approach, investigating […]

Social Media Use in Canada, 2017

By Melody McKinnon on October 6, 2017 4 Comments Canadian demographics, Canadian marketing, Canadian statistics, social media

Social media in Canada has reached a point of saturation, according to the latest data from Pollara. Virtually all Canadians who are online use at least one social media network (91%), primarily Facebook (76%). The majority (60%) access social media using their smartphone or tablet, while 35% use a computer or laptop. 63% follow companies, […]

The State of eCommerce in Canada, by the Numbers

By Melody McKinnon on June 20, 2017 No Comment Canadian consumers, Canadian e-commerce, Canadian Retail, Canadian statistics

Canadians are among the most active eCommerce consumers, with statistics indicating 76-80% of us shop online. Excluding travel, eMarketer estimates $38.74 billion will be spent online by Canadian consumers in 2017 and sales are expected to reach 43.95 billion in 2018. Of those sales, Internet Retailer estimates $17.97 billion will be spent at Canadian online […]

Canadian and French Canadian Device Usage for Internet Access

By Melody McKinnon on May 31, 2017 2 Comments Canadian consumers, Canadian Mobile Marketing, Canadian statistics

We have found statistical differences in how French Canadians use the Internet before. Most of the differences are assumed to be due to a lack of French content online, including on social media networks. This IAB Canada research reveals differences at a more tangible level with device usage statistics for 2015.