Statistics

Online Opportunities from Canada’s Frugal Grocery Shoppers (Statistics) ©

An Ipsos survey for RBC has concluded that Canadians are becoming more frugal when it comes to buying food. 84% of those surveyed believe food prices are increasing and 91% are tightening their food budget.

Online Shopper Statistics Reveal Issues with Canada’s E-Retailers ©

Online Shopper Statistics Reveal Issues with Canada’s E-Retailers ©

Canadian online retailers have improved but online shoppers indicate they have a long way to go, a survey by Forrester Research Inc. has concluded. The survey was conducted in partnership with Canada Post to understand why 25% of Canadian online consumers are still shopping internationally. Forrester Research surveyed 1,103 Canadian online shoppers for their State […]

Help for the 54% of Canadian Small Businesses Without a Website (Statistics) ©

I can’t say I’m surprised, but I’m still shocked at the results of RBC’s 2013 survey of Canadian small businesses. Only 46% of those surveyed have a website, and 48% of those websites aren’t equipped for eCommerce. It’s statistics like these that motivated us to develop this website. It’s clear that Canadian businesses need a […]

2012 Canadian Holiday Sales Down, Online Shopping Up (Statistics) ©

Statistics Canada has released a discouraging report of December, 2012 retail sales in Canada, which declined 0.9% (excluding motor vehicle and parts dealers). Sales fell 1.6% in volume, with most merchants reporting less sales in December. All provinces reported a decrease in retail sales. RBC reported this month that 69% of Canadian shoppers stayed within […]

Internet and Tech Companies Top List of Canada’s Most Influential Brands (Statistics)

Results of an Ipsos Reid / Institute of Communication Agency poll indicates Canadians are heavily influenced by Internet and Tech companies.  Five of their top 10 choices fell into these categories, including the top four.  That’s fabulous news for existing Canadian web-based businesses and future ‘netpreneurs’.

Internet Mistrust Causes eGeneration Gap: Canadian Seniors vs Youth (Statistics) ©

Statistics Canada has reported that senior Canadians are steadily increasing their Internet usage.  What they’re doing online is often different than younger surfers, including listening to music or watching videos.  This data left us wondering why there is such an e-generation gap, so we followed up with an informal survey of our own.

Mobile Advertising Jumps by Over 75% in Canada {Statistics} ©

Mobile Advertising Jumps by Over 75% in Canada {Statistics} ©

eMarketer reports that display and search mobile advertising is skyrocketing globally, with Canadian growth second only to the US.  All statistics point to that being a very smart marketing move, with mobile usage at an all-time high in Canada. eMarketer also predicts that over 50% of Canadian mobile users will have SmartPhones by the end […]

Report: Canadian Moms Love Social Networks {Statistics and Tips} ©

If you’re marketing to Canadian Moms, the social Web is where you should be, according to the “Canadian Digital Mom 2012 Report” published this month by Mom Central Consulting.  The survey indicates the most popular activity for online Canadian Moms is social networking and related online activities.

Ebook and Online Sales Blamed for Drop in Canadian Offline Book Sales ©

Third quarter ‘brick and mortar’ book sales have dropped by comparison to this time last year, according to BookNet Canada. Data obtained from 665 Canadian retail locations indicate an overall 6.4% drop in dollar value and a drop of 9.5% in unit sales.

Starting a Canadian Small Business Costs Less Than You Think [Statistics] ©

Starting a Canadian Small Business Costs Less Than You Think [Statistics] ©

Intuit Canada produces TurboTax and Quickbooks, Canada’s leading financial management and accounting software for small businesses and the self-employed. They’ve recently released the results of their Canadian entrepreneurship survey of 500 successful Canadian entrepreneurs, and we think you’ll be encouraged by what they found.