Who wouldn’t love to have wealthy Canadians visiting our online business and spending without care? What it takes to attract them, let alone make them buy, may surprise you. They can be a very tricky target market to serve. The biggest misconception about the wealthy is they love to spend copious amounts of money just […]
More than 50% (12.1 million) of Canadian mobile users will have a SmartPhone by the end of this year, according to eMarketer predictions. 17.7 million Canadian mobile users are expected to have SmartPhones by 2017. The 2013 global SmartPhone penetration rate among mobile users is estimated to remain just under one-third, approaching the halfway point […]
Affiliate marketing in Canada has become increasingly popular as Canadians explore ways to make money online, and Canadian businesses diversify their income sources. It’s difficult to find affiliate marketing data to guide their efforts, however, which inspired the organizers of Affiliate Summit to survey attendees. The 2013 Affiliate Summit AffStat report includes survey results from […]
Selling eBooks and other electronic publications can be a lucrative online business in itself, or as part of a niche business. Virtually everyone has advanced expertise in something and often a business can be built around that knowledge. Blogs provide the perfect foundation for niche publications, but there’s also potential for them in niche retail. […]
An Ipsos survey for RBC has concluded that Canadians are becoming more frugal when it comes to buying food. 84% of those surveyed believe food prices are increasing and 91% are tightening their food budget.
Canadian online retailers have improved but online shoppers indicate they have a long way to go, a survey by Forrester Research Inc. has concluded. The survey was conducted in partnership with Canada Post to understand why 25% of Canadian online consumers are still shopping internationally. Forrester Research surveyed 1,103 Canadian online shoppers for their State […]
I can’t say I’m surprised, but I’m still shocked at the results of RBC’s 2013 survey of Canadian small businesses. Only 46% of those surveyed have a website, and 48% of those websites aren’t equipped for eCommerce. It’s statistics like these that motivated us to develop this website. It’s clear that Canadian businesses need a […]
Statistics Canada has released a discouraging report of December, 2012 retail sales in Canada, which declined 0.9% (excluding motor vehicle and parts dealers). Sales fell 1.6% in volume, with most merchants reporting less sales in December. All provinces reported a decrease in retail sales. RBC reported this month that 69% of Canadian shoppers stayed within […]
Results of an Ipsos Reid / Institute of Communication Agency poll indicates Canadians are heavily influenced by Internet and Tech companies. Five of their top 10 choices fell into these categories, including the top four. That’s fabulous news for existing Canadian web-based businesses and future ‘netpreneurs’.
Statistics Canada has reported that senior Canadians are steadily increasing their Internet usage. What they’re doing online is often different than younger surfers, including listening to music or watching videos. This data left us wondering why there is such an e-generation gap, so we followed up with an informal survey of our own.