If you’re marketing to Canadian Moms, the social Web is where you should be, according to the “Canadian Digital Mom 2012 Report” published this month by Mom Central Consulting. The survey indicates the most popular activity for online Canadian Moms is social networking and related online activities.
Third quarter ‘brick and mortar’ book sales have dropped by comparison to this time last year, according to BookNet Canada. Data obtained from 665 Canadian retail locations indicate an overall 6.4% drop in dollar value and a drop of 9.5% in unit sales.
Intuit Canada produces TurboTax and Quickbooks, Canada’s leading financial management and accounting software for small businesses and the self-employed. They’ve recently released the results of their Canadian entrepreneurship survey of 500 successful Canadian entrepreneurs, and we think you’ll be encouraged by what they found.
Eventbrite is a very popular global event management portal with which you can create, share, and join any event. You can create an organizer profile, offer tickets (free, sale or donation), and even design an affiliate program for your specific event. They offer a free trial if you’d like to give it a whirl. Since […]
Running Halloween promotions in Canada can pay off in a big way, according to predictions from The Consolidated Credit Counseling Services of Canada, and a recent survey from the Retail Council of Canada. Be they your own products or an affiliate’s products, cashing in on the third most lucrative retail season can get the year’s […]
According to eMarketer research, Canadian online B2C (business to consumer) sales growth will exceed US e-commerce growth until at least 2016.
Why should I buy your product or service? A consumer’s perceived answer to that question is your value proposition. It conveys your product’s unique value and ideally presents it as more desirable than any competitor’s product or service. The ultimate goal, of course, is increased sales conversions.
Canadian web-based and e-Commerce-enabled retail stores are enjoying growth that brick & mortar establishments can only dream of, according to a MasterCard Canada SpendingPulse (TM) Report that “demonstrates e-Commerce is the shining light in retail”. All indicators suggest retail establishments in Canada would be well-advised to set up online shopping if they want to thrive.
They are always outdated, but statistics show the vast, wide open market that Canada offers to online businesses. They demonstrate trends and growth, while providing some road signs to direct us down the right marketing route. We anticipate new Canadian statistics for 2011 to be released in the Fall of 2012, with numbers expected to […]
Canadian businesses can learn a lot from Fortune Global 100 companies about how to use social media and online discussion to promote their brand and engage consumers. Marketers can also watch and learn from Canada’s top public companies that have a strong social media presence. Following is a list of the known social networks that […]