Statistics

2024 Report: Social Media Use in Canada (Statistics)

2024 Report: Social Media Use in Canada (Statistics)

It’s time for our annual data report on Canadian social media use! Each year, we gather Canadian statistics from multiple sources and reorganize it by platform. Enthusiasm for social media in Canada remains consistent in 2024, but analysis takes us deeper to reveal changes when new data is published.

Study: Cautious Canadians Prefer Traditional Ecommerce and AI

Study: Cautious Canadians Prefer Traditional Ecommerce and AI

CANADA, June 2024 – The retail industry is constantly grappling with new, emerging technologies, and brands are having to innovate to keep up with new trends. So how are these changes affecting the buyer journey and brand trust, and are Canadian consumers welcoming these technological advancements?

Consumers Expect AI to Enhance Online Shopping Experience

Consumers Expect AI to Enhance Online Shopping Experience

Editor’s Note: The following research didn’t include Canadians, but you’ll find Canadian consumer sentiments regarding AI and the online shopping experience to be very similar to the UK and US. Coveo does have two locations in Quebec and hopefully will include Canadians in future surveys.

Study: Creators Reveal Critical Aspects of Their Business

Study: Creators Reveal Critical Aspects of Their Business

The Creator Day Lightning Survey provides new data and insights, revealing what is impacting the creator/influencer world most in 2024. Dig into consumer, business, social, and tech that’s trending in today’s influencer environment. The below press release shares the highlights from this survey. —————————————— April 22, 2024 – URLgenius, the leading platform for enhancing digital […]

Massive Canadian Study: Ecommerce Email and SMS Marketing

Massive Canadian Study: Ecommerce Email and SMS Marketing

Canadian ecommerce brands are more familiar with online marketing than most other types of Canadian businesses. They’ve been utilizing and testing email, SMS (short message service/texts), and push marketing (broad market advertising) for years, refining their sales strategy by integrating it with their digital marketing strategy. Their results can provide a benchmark for other types […]

2024 Highest Paying, In-Demand Freelance Jobs

2024 Highest Paying, In-Demand Freelance Jobs

Whether you’re a freelancer, virtual assistant, or remote worker (or if you teach people in those groups), it pays to keep an eye on the highest-paying, in-demand skills. The data is invaluable as you determine the most lucrative way to grow your skillset in today’s market. In the press release below, Freelancer shares this data […]

Top New Year’s Resolutions Bring Online Sales Opportunities

Top New Year’s Resolutions Bring Online Sales Opportunities

Everyone is hyper-focused on the fourth quarter, as they fight hard to stay in the black for the year. That focus and drive seems to fizzle out in the first quarter, as retailers try to catch their breath and tackle the year ahead (usually beginning with Valentine’s Day).

Many More Canadians Will ‘Shop Small’ This Holiday Season

Many More Canadians Will ‘Shop Small’ This Holiday Season

Canadians will make the season bright for small businesses in 2023, according to a new study. This is welcome news for Canada’s SMBs, especially when most retail research this year has predicted an overall decline in holiday sales. Canadians may or may not spend as much on the holidays, but they want the money they […]

Canadian Affiliate Marketing’s Fastest Growing Business Models

Canadian Affiliate Marketing’s Fastest Growing Business Models

It is more critical than ever to be fully aware of current economic conditions and in tune with current consumer behaviour. One way we can do that is with data from organizations outside of our own, especially when they focus on a specific benchmark.