Statistics Archives ⋆ Page 2 of 14 ⋆ Online Business Canada

2020 Report: Social Media Use in Canada

By Melody McKinnon on August 10, 2020 2 Comments Canadian consumers, Canadian marketing, social media

It’s time for our annual report on the use of social media in Canada. Data has been scarce this year and much of what’s available revolves around the pandemic. Information from 2020 won’t be very useful in planning your campaigns next year but it might help you this year, and in the event of future […]

Report: The Business of Back-to-School Shopping in 2020

By Melody McKinnon on July 14, 2020 1 Comment Canadian consumers, Canadian e-commerce, Canadian Retail

Back-to-school 2020 will be unlike any year the world has ever experienced. The uncertainty has students, parents and retailers antsy and concerned.

Digital Marketing Study: The Most Effective Programmatic Advertising

By Melody McKinnon on June 13, 2020 1 Comment Canadian marketing

Programmatic advertising refers to online ad automation facilitated by AI-driven software, resulting in a more efficient, cost-effective, hands-off approach to targeted advertising. It’s used to automatically bid on a range of popular ad networks, social media platforms, apps, exchanges and other sites, based on your defined algorithms. Additionally, it provides deep insights and data to […]

Ecommerce Report: Customer Experience Can Make or Break You

By Melody McKinnon on May 30, 2020 1 Comment Canadian consumers, Canadian e-commerce

Digital Commerce 360 has released an analysis of their 2020 Top 1000 ranking of leading online retailers based in the US, Canada and Mexico. The report focuses on the top online retailers and includes other consumer research surveys conducted by the company. The result is a tried, tested and true road map to online success […]

2020 Study: Businesses Not Prepared for Supply Chain Disruptions

By Melody McKinnon on April 10, 2020 1 Comment Canadian e-commerce, Canadian Retail, infographic

PHOENIX, April 8, 2020 /PRNewswire/ — Prevalent, Inc., the company that transforms how you manage third-party risk, and Shared Assessments, the member-driven leader in third-party risk assurance, today announced a new report, Third-Party Risk Management: The 3rd Rail of Security & Compliance, which provides deep insights into current trends, challenges and initiatives impacting third-party risk practitioners.

Remote Hiring, Virtual Employment and Telecommuting in Canada

By Melody McKinnon on March 13, 2020 6 Comments Canadian business, Canadian statistics, Telecommuting Canada, work at home Canada

From ‘The Cloud’ to business phone collaboration systems, it has never been more practical and profitable to facilitate telecommuting (AKA virtual commuting, mobile commuting, teleworking, remote working). Part-time or full-time virtual teams have many proven benefits for employers, staff, and the environment.

2020 Report: Amazon Seller Benchmark Data

By Melody McKinnon on March 6, 2020 1 Comment Canadian business opportunities, Canadian e-commerce, Canadian self employment, Canadian small business, home-based business Canada

Many Canadians are interested in starting an online business selling products on Amazon, and with good reason. Over 30,000 Canadian small-medium businesses made more than $900 million in sales on Amazon.ca in 2018, according to Amazon. Sellers on the marketplace boast of reaching profitability in record time, intriguing online entrepreneurs around the world.

2020 Multi-Source Report: The Canadian Online Shopper

By Melody McKinnon on February 12, 2020 No Comment Canadian consumers, Canadian demographics, Canadian e-commerce, Canadian statistics

Understanding the Canadian online shopper is critical in attracting new customers and encouraging repeat purchases through customer loyalty. Canadian businesses rely heavily on customer loyalty because our population is small, but we also enjoy an advantage in how spread out and rural the population is. When there’s less available locally, shoppers are more likely to […]

Canadian Consumers Hoping for a ‘Green’ Christmas

By Melody McKinnon on November 21, 2019 No Comment Canadian consumers, Canadian e-commerce, Canadian holiday marketing, Christmas

Eighth annual holiday shopping survey shows budgets are flat; consumers focused on responsible retail

Digital Marketing: Canadians Are Waiting for You Online (Infographic)

By Melody McKinnon on August 19, 2019 1 Comment Canadian consumers, Canadian marketing, Canadian statistics, infographic

Canadian businesses have been slower to adopt digital marketing than other countries, but we’re beginning to embrace it as a dynamic promotion tool. Additionally, businesses around the world have recognized Canadian consumers as a lucrative target market.