It’s time for our annual report on the use of social media in Canada. Data has been scarce this year and much of what’s available revolves around the pandemic. Information from 2020 won’t be very useful in planning your campaigns next year but it might help you this year, and in the event of future […]
Back-to-school 2020 will be unlike any year the world has ever experienced. The uncertainty has students, parents and retailers antsy and concerned.
Programmatic advertising refers to online ad automation facilitated by AI-driven software, resulting in a more efficient, cost-effective, hands-off approach to targeted advertising. It’s used to automatically bid on a range of popular ad networks, social media platforms, apps, exchanges and other sites, based on your defined algorithms. Additionally, it provides deep insights and data to […]
Digital Commerce 360 has released an analysis of their 2020 Top 1000 ranking of leading online retailers based in the US, Canada and Mexico. The report focuses on the top online retailers and includes other consumer research surveys conducted by the company. The result is a tried, tested and true road map to online success […]
PHOENIX, April 8, 2020 /PRNewswire/ — Prevalent, Inc., the company that transforms how you manage third-party risk, and Shared Assessments, the member-driven leader in third-party risk assurance, today announced a new report, Third-Party Risk Management: The 3rd Rail of Security & Compliance, which provides deep insights into current trends, challenges and initiatives impacting third-party risk practitioners.
From ‘The Cloud’ to business phone collaboration systems, it has never been more practical and profitable to facilitate telecommuting (AKA virtual commuting, mobile commuting, teleworking, remote working). Part-time or full-time virtual teams have many proven benefits for employers, staff, and the environment.
Many Canadians are interested in starting an online business selling products on Amazon, and with good reason. Over 30,000 Canadian small-medium businesses made more than $900 million in sales on Amazon.ca in 2018, according to Amazon. Sellers on the marketplace boast of reaching profitability in record time, intriguing online entrepreneurs around the world.
Understanding the Canadian online shopper is critical in attracting new customers and encouraging repeat purchases through customer loyalty. Canadian businesses rely heavily on customer loyalty because our population is small, but we also enjoy an advantage in how spread out and rural the population is. When there’s less available locally, shoppers are more likely to […]
Eighth annual holiday shopping survey shows budgets are flat; consumers focused on responsible retail
Canadian businesses have been slower to adopt digital marketing than other countries, but we’re beginning to embrace it as a dynamic promotion tool. Additionally, businesses around the world have recognized Canadian consumers as a lucrative target market.