Statistics

Things Are Looking Up For Affiliate Marketing in Canada

Things Are Looking Up For Affiliate Marketing in Canada

Contributed by Greg Shepard It’s no secret; Canada is making up serious ground in the online marketing space. For much of the internet age, Canada has remained several years behind the U.S. in the area of eCommerce. Much of this stemmed from the high costs of less-than-ideal internet services and product shipping. Despite that, things […]

Canadian Growth of B2C and B2B Online Shopping Continues (Statistics)

Canadian Growth of B2C and B2B Online Shopping Continues (Statistics)

Canadian small businesses have struggled to keep up with eCommerce and multi-channel customer management. In fact, a 2015 Canadian Internet Registration Authority (CIRA) report found that 40% of Canadian small businesses didn’t have a website at all. Meanwhile, consumers in this country have fully embraced online shopping and product research.

Canadians Online: Statistics to Guide Your Multi-Channel Strategy

Canadians Online: Statistics to Guide Your Multi-Channel Strategy

The success of multi-channel retail revolves around one thing: the customer. The customer experience has always been an important part of retail success, it has only evolved to include today’s technology. The Internet and eCommerce, along with mobile devices, have caused an accelerated evolution of customer expectations, from transparency to personalization. Meeting the multi-channel demands […]

Canadian Email Marketing Benchmark Data

Canadian Email Marketing Benchmark Data

Digital marketing has become one of the most important tools in Canadian business promotion. Email was one of the original online marketing tools and it has continued to play a powerful part in any digital strategy. eMail marketing has become more challenging in recent years, however, with marketers scrambling to keep up with everything from […]

Study: Omni-Channel is the Key to Success in Retail Today ©

Study: Omni-Channel is the Key to Success in Retail Today ©

Working with any technology places us in a state of constant evolution. We have to master the ability to think on our feet and adapt accordingly. As consumers demand more technology integration, smart retailers have scrambled to accommodate them, with the ultimate goal of being proactive rather than reactive.

Canada in the World View of eCommerce (Statistics) ©

Canada in the World View of eCommerce (Statistics) ©

Nielsen’s new data from their survey, Global Connected Commerce 2016, covers the evolving online ecosystem, online shopping behaviour, and the drivers and barriers for online shopping success.  It offers insight into the global market that has been opened to us by the Internet, while also providing a snapshot of online Canadian consumers. Canada is tied […]

Canadian Digital Advertising Trends for 2016 (Statistics)

Canadian Digital Advertising Trends for 2016 (Statistics)

The majority of Canada’s top advertisers will increase their digital marketing activities and budget in 2016, according to new statistics from AdGear by Ad Hoc research. While amazing progress has been made in recent years and growth has accelerated, this data indicates that digital advertising has yet to fully mature in Canada.

Affiliate Marketing Benchmarks

Affiliate Marketing Benchmarks

The 2015 Global Affiliate and Advertiser Research Report conducted by Affiliate Benchmarks has revealed an interesting snapshot of the international affiliate marketing industry. Canadian respondents are included in the results. The data is useful as a benchmark for affiliate marketers, while also providing valuable insights to merchants that have (or plan to start) an affiliate […]

Canadian Holiday Shopping Data: Who, What, Where, Why and How ©

Canadian Holiday Shopping Data: Who, What, Where, Why and How ©

Everyone is wondering if Canadians will be doing more of their holiday shopping online this year, along with what they’ll be buying, where they’ll be buying it, and how they’ll be doing so in 2015. Statistically, it depends on who you ask. To provide a broader picture of this year’s predictions for those who sell […]