The internet offers a global market to businesses in Canada and around the world. You can choose to sell to your neighbours, fellow Canadians, North Americans or virtually anywhere else. Whether you currently serve a global market or not, it’s important to be aware of its potential and growth rate.
It’s time for our annual report on the use of social media by Canadians! We’re heading into 2022 with a record 31.8 million Canadians who use an average of 6 different social networks, spending one hour and fifty-three minutes there every day, on average.
For many years, Canadian businesses were slow to adopt online business and marketing. The past ten years have seen more growth in internet adoption, but digital technology as a whole has continued to lag behind other developed countries.
Canadian consumers who frequently purchase online indicate their favourite places to do so are online marketplaces, according to a recent survey by GetApp. Fifty-nine percent of Canadians surveyed said they shop online markeplaces often, and another 29 percent said they shop there sometimes.
Numerous surveys have found recommerce (selling used or excess items) is one of the fastest growing online markets in Canada. The products range from clothing to electronics and everything in between. Some brands within each category typically sell faster (and for more money) than others. An often underserved, high-demand secondhand category is Cosmetics. Following is […]
Capterra Canada has released their latest research study of over 600 Canadians to understand the role of online user reviews in consumers’ purchasing decisions. Over half of Canadian consumers think that half or more of reviews on a company’s website are fake; Almost one third of Canadian consumers are reading reviews more now than they […]
PRESS RELEASE – 27% of Canadian adults, or roughly an estimated 8.2 million people, plan to shop this year’s Amazon Prime Day sales, up from 24% in 2021, according to ‘Finder’s Amazon Prime Day Shopping Report’.
TORONTO, June 14, 2022 /CNW/ – Intuit (Nasdaq: INTU), the global technology platform that makes TurboTax, QuickBooks, Mint, Credit Karma, and Mailchimp, today announces the release of findings from a new study by QuickBooks revealing that a quarter of Canada’s small businesses (24 per cent) were started in the last two years, despite facing many […]
Search engine and retail marketplace advertising are common ways for Canadian businesses to reach online audiences, currently accounting for 44.5 percent of digital advertising budgets. However, search advertising growth has slowed, as display advertising on social media and websites takes a bigger slice of the pie (54.2 percent).
LONDON, May 19, 2022 /CNW/ – BusinessesForSale.com‘s recent survey seeks to listen to and understand what Canadian business buyers think of the current buying market.
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by Melody McKinnon, Online Business & Marketing Manager - No Comment
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