Statistics

Canadian Digital, Social and Mobile Statistics on a Global Scale ©

Canadian Digital, Social and Mobile Statistics on a Global Scale ©

Sometimes you don’t really know where you are until you see where the other guy is.  WeAreSocial.sg has gathered statistics from multiple data sources around the world and compiled it all into comparison charts.  They released their data in January, 2014, and we’re bringing it to you from the Canadian perspective.  While the multiple sources […]

Mobile Surpasses PC Use and Video Rules in Canada (Statistics) ©

The Canadian Internet Advertising Bureau (IAB) has released its 2013 Canadian Media Usage Study (CMUST) data obtained from a variety of sources.  The statistics indicate Internet access via mobile devices has surpassed web surfing via PC.  Mobile devices include smartphone and tablet use, which combined account for almost half of the time Canadians spend online.  […]

Cyber Monday 2013: 49% of Canadians will Shop Online ©

The Bank of Montreal surveyed 1215 Canadians about their 2013 online shopping plans for the Monday after Black Friday (Cyber Monday).  This BMO Report indicates Cyber Monday will lure 49% of online Canadians in 2013, up 11% from 2012. This prediction is comparable with the 50% of online Canadians who plan to do some holiday […]

Canadians with an Internet Connection (Statistics) ©

Canadians with an Internet Connection (Statistics) ©

Statistics Canada released its 2012 Canadian connectivity statistics in November, 2013, based on a sample size of about 30,000 households.  If you’ve ever wondered how many of your Canadian customer base or target market are online, these statistics will clarify the big picture for you.  Both Canada as a whole and every province have shown an increase […]

Canadians Spending More Online Than Ever (Stat’s & Infographic) ©

Canadians are some of the most enthusiastic Internet users in the World, but we were always a little more hesitant than other countries when it came to purchasing online.  That’s changing quickly as we get more comfortable with online shopping.  The 2013 eCommerce Special Feature Report just released by Ipsos, indicates Canadians are spending more […]

Visa 2013 Data and Online Holiday Shopping Survey Results ©

Visa’s Holiday eCommerce survey indicates Canadians will do more of their holiday shopping online in 2013, compared to previous years.  Hardly a seasonal phenomena, Canadians have been shopping online more all year. Visa’s network data revealed that online shopping in Canada exceeded one hundred million dollars on 233 days in the last 12 months.  With […]

Canadians Have a Huge Influence on Fellow Consumers (Statistics) ©

Canadians Have a Huge Influence on Fellow Consumers (Statistics) ©

A new study conducted by American Express indicates Canadian consumer purchasing is heavily influenced by friends and family, both online and offline.   In fact, three quarters of Canadians participating in the survey consider themselves to be influential in a wide range of persuasion situations. Survey respondents defined the top three characteristics that make someone influential […]

Canadian 2013 Holiday Outlook Statistics: Online Retail (Infographic)

As we’ve seen in other statistics, Deloitte’s annual holiday survey of 2008 Canadians 18+  indicates more will shop online this holiday season.  They’re still not too enthusiastic about using their SmartPhone to shop online, but they are big fans of omnichannel benefits. 73.2% of Canadian consumers will use the Internet to assist in holiday shopping, […]

Connected Canadians: eCommerce and Internet Use Statistics ©

Connected Canadians: eCommerce and Internet Use Statistics ©

With probably the largest sample size in Canada (approximately 22,615 individuals aged 16+), Statistics Canada’s data provides us with a reasonably accurate look at Internet usage and online shopping. Their Internet usage and eCommerce statistics for 2012 were released October 28th, 2013. The last survey was conducted in 2010. Growth is evident in virtually all […]

Canadian Statistics for Small Business Week 2013

Canada is exceptionally entrepreneurial! It’s impossible to deny that small and medium businesses (SMB) are the lifeblood of the Canadian economy. With a little push to take their business online, small businesses could easily double their impact. We’re kicking off Canada’s Small Business Week with a statistical snapshot based on data from the Business Development […]

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