The Bank of Montreal (BMO) released its Back-to-School Survey results last week, concluding spending will be up by 18.2% (totaling $428) in 2013 by comparison to 2012. Canadian parents will still be frugal, however, with 95% planning to limit spending on back-to-school items and 35% will have a firm budget. Quebec will spend the most […]
Google recently launched a Canadian version of its Think Insights portal for digital marketers and businesses in this country. The concept is built around targeted market insights, organization and inspiration. The portal compiles research, data, information, case studies, interviews, news, and tools for Canadian businesses and marketers. The US version has been around since 2011 […]
A whopping 89% of Canadian SmartPhone users have purchased something online in the past year, according to new research from Leger and SAS Institute. Merchants offering a personalized experience enjoy a much higher rate of sales and engagement. In fact, more than half of SmartPhone users regularly click on personalized ad’s compared to a third […]
French-speaking Canadians living in Quebec are overall less likely than other Canadians to participate in social media, according to a survey conducted by CEFRIO. It is probable that a lack of French content on social networks is to blame. This information can benefit Canadian businesses that include Quebec in their geographical target market.
Approximately 85% of adult (18+) Canadians are now online, making it a huge target market for brands and businesses. ExactTarget has released a report summarizing how online consumers in this country interact with brands online, based on a survey of 1382 Canadians. The Digital North report, resulting from research conducted in March, 2013, is part […]
The 2013 Bank of Montreal Father’s Day Survey and the Father’s Day Trend Survey conducted by Research Management Group for Walmart, focused on Father’s Day in Canada. The results are applicable to both online and offline retailers. The Father’s Day Trend Survey specifically included online shopping.
Statistics Canada has released its Digital Technology and Internet Use statistics for 2012. This is the first update of similar statistical data since 2007. The statistics are based on a sample of approximately 17,000 private Canadian enterprises of all sizes. The survey classifies business size as small (0-19 employees), medium (20-99 employees) and large (100+ […]
Who wouldn’t love to have wealthy Canadians visiting our online business and spending without care? What it takes to attract them, let alone make them buy, may surprise you. They can be a very tricky target market to serve. The biggest misconception about the wealthy is they love to spend copious amounts of money just […]
More than 50% (12.1 million) of Canadian mobile users will have a SmartPhone by the end of this year, according to eMarketer predictions. 17.7 million Canadian mobile users are expected to have SmartPhones by 2017. The 2013 global SmartPhone penetration rate among mobile users is estimated to remain just under one-third, approaching the halfway point […]
Affiliate marketing in Canada has become increasingly popular as Canadians explore ways to make money online, and Canadian businesses diversify their income sources. It’s difficult to find affiliate marketing data to guide their efforts, however, which inspired the organizers of Affiliate Summit to survey attendees. The 2013 Affiliate Summit AffStat report includes survey results from […]